What are the methods of network indirect market research
Source: Shangpin China |
Type: website encyclopedia |
Time: June 12, 2014
Internet indirect market survey is mainly used to collect information about enterprise marketing Website construction Relevant market, competitors, consumers, macro environment and other indirect information.
（1） Methods of scouting children in network indirect market
Internet indirect market research generally includes the use of search engines to collect data, BBS to collect data, newsgroups to collect data and e-mail to collect data. Among them, using search engines to collect information is the most important source of information. According to statistics, as of 2009, there are 234 million websites in the world, which cover all kinds of information.
1. Use search engines to collect data
Search engine is a system that collects information on the Internet according to certain strategies and specific computer programs, organizes and processes the information, displays it to users, and provides users with retrieval services.
(1) Full text index. Full text indexing technology is the key technology of search engines at present, and the representative enterprises using this technology are Google and Baidu. The basic principle is to first define a thesaurus, and then search for the frequency and location of each term in the article, and summarize the frequency and bit information according to the order of the thesaurus, so that when you search for a word, you can quickly locate the location where the words appear by collecting data on the bulletin board. Full text search engines can be divided into two categories according to the source of search results: one is to have its own search program, commonly known as "spider" program or "robot" program, which can build its own web database, and search results can be directly called from its own database; The other is to rent the database of other search engines and arrange the search results in a customized format, such as Lycos search engine.
(2) Catalog index. Although the directory index has a search function, it cannot be called a real search engine in strict sense. It is just a list of website links classified by directory. Users can find the information they want according to the classification directory rather than relying on keywords for query. Yahoo Sina classified directory search, etc.
(3) Meta search engine. After receiving the user's query request, the meta search engine searches on multiple search engines at the same time and feeds back the results to the user. The famous meta search engines include InfoSpace, Dogfile, and Vitasimo. The representative Chinese meta search engine is the star search engine.
2. Use BBS to collect data
BBS, also known as electronic bulletin board, is an electronic information service system on the Internet, providing a public place for network users. It can be used for many purposes, such as message board, chat (salon), discussion, and business, such as publishing job information and recruitment information.
3. Use newsgroups to collect information
News group (usenet, newsgroup) comes from North Carolina in the United States. It is a web-based computer group. These computers are called news servers. Different users can link to the news server through some software, read other people's messages and participate in discussions. Newsgroup is a completely interactive super electronic forum, which is a tool for any network user to communicate with each other. In recent years, with the spread of various commercial advertisements, a large number of purely commercial discussion groups have also emerged. Many commercial organizations have quickly entered the field of newsgroups, making them gradually lose their original intention of non commercialization. Most people who use newsgroups to collect information are to obtain free information or exchange free information with each other. News groups are similar to BBS, but they must abide by various network etiquette and use rules in the news group, and avoid some behaviors that may cause others to dislike.
4. Collect data by E-mail
Collecting data through E-mail is cheap and convenient. There are two ways to collect data by E-mail: the first is to collect the e-mails sent to enterprises by external entities, such as customers, suppliers and agents; The second is that enterprises register email addresses on some well-known websites and subscribe to a large number of relevant email information. But when registering, enterprises should pay attention to setting up a spam filtering system in order to avoid being invaded by spam.
（2） Information source of network indirect market research
Indirect information generally includes enterprise internal information and enterprise external information. For internal information of enterprises, enterprises can collect it according to their actual needs in a simple way. Because the external information of enterprises covers a wide range, it is difficult to collect relevant investigation information in the network information ocean. Enterprises can generally entrust relevant professional investigation institutions to carry out. The information sources of online indirect market research mainly include the following:
1. Website of domestic government agencies
The websites of relevant government departments, international trade research institutions, domestic foreign trade companies and foreign trade consulting companies provide more detailed, systematic and professional international market information.
2. Foreign government websites
Governments all over the world have corresponding departments or national statistical offices to provide enterprises with some or all marketing information, or provide more detailed information on market trade and marketing than the published information.
3. Library
Public libraries, university libraries and libraries of foreign trade departments can provide enterprises with various trade statistics, product information and other market information.
4. International organizations
The United Nations, the International Trade Center, the International Monetary Fund, the World Bank and the World Trade Organization can all provide some authoritative and timely information.
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