How to do a good job in marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Date: August 15, 2012
Beijing website construction Company Shangpin China: The website is no stranger to anyone. In such an era of rapid network development, the website means strength and brand. Especially for those enterprises that want to expand their marketing path through the Internet, website construction is the top priority for them. But how can we build a good website that is conducive to marketing and can flaunt its own strength and brand? The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?
At the beginning of building a website, we must consider the marketing of the website. A qualified website should consider many factors, but the ultimate goal is to turn the traffic of the website into a real customer. Of course, it is not enough to complete a perfect website by relying on the strength of one person. You must include more suggestions and experience at the beginning of building the website to ensure the benign construction of the website. One of the first conditions for traffic conversion is to have a good user experience. Customers are the users who come to the website to browse and buy. Only when they see what they want and find what they want to buy, they will give you orders, so as to complete the conversion of traffic. So: how can websites achieve the ultimate user experience? In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?
The so-called user experience is a purely subjective feeling created by users in the process of using products. User experience is mainly reflected in making products useful, usable and easy to use. Making products useful is to meet customer needs; Useful means that all links of the website are normal without fatal bugs; Ease of use means easy and fast operation, which is very critical. It is not difficult to grasp the above three points, refine the practice, and improve the user experience. User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.
1. Access speed of website: Site access speed:
When it comes to the speed of website access, we all feel the same way, because we visit other websites all the time. Take my previous double line virtual host website as an example. Due to the problem of shared space, the website cannot be opened twice a month. The speed is like a snail. It takes 5 to 10 seconds to open a website. At such a speed, will you wait? Later, the first thing I did after taking over the website was to change the server. Therefore, the server must give its power, otherwise, no matter how well the website is done, it will not retain customers. Without customers, it will not be possible to improve the website traffic, and there will be no way to talk about user experience. Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.
2. Website style and domain name Web style and the domain name
The most common way to visit a website is through the domain name, so the domain name is also the first step for users to know and understand us. Simple, easy to remember, special, in line with the search habits, etc., are all factors we should consider. Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.
The style of the website should first match the product and corporate culture. As a portal of an enterprise, it should be concise, atmospheric and able to highlight the key points, that is, our services and products. In terms of color, choose a steady and indifferent tone. Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.
3. Site content and layout Site content and layout
Website content is another key point to determine whether the website is accepted by customers and whether the traffic conversion is successful. First of all, the website should be helpful to customers, which is what we often say to let customers see what they want and resources. Generally, when a customer enters a website, the length of stay and whether to convert depends on the content of our website. We can see the importance of the content of the website. It is recommended to make it UEO Marketing website construction 。 Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.
The layout of the website is also a key point that cannot be ignored. According to the tracking of human eye movement tracks by relevant institutions, users have obvious consistency in browsing behavior on different sites. Generally, users are accustomed to browsing and scanning the web content from top to bottom and from left to right. According to the running track, the first focus of the human eye should be on the upper left side of the website, like an "F", which can increase the user experience and help SEO website optimization , such as the "Golden Triangle" phenomenon in Google's search results. Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".
After understanding the "F" phenomenon, combined with the analysis results of the target group, it is not difficult to design a good website structure in terms of page layout with clear priorities and highlights. Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.
Summary of website structure and page design: The website structure and page design summary:
(1) Page navigation: the navigation bar is clear, prominent and hierarchical. ( 1): page navigation navigation clear, outstanding, hierarchical.
(2) In terms of picture presentation: the proportion is coordinated, without deformation, and the picture is clear. The picture arrangement is neither too dense nor too distant. ( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.
(3) The use of icons: simple, clear, easy to understand, accurate, and consistent with the overall style of the page. ( 3) the use of simple, straightforward: icon, easy, accurate, and the whole page style.
(4) Advertising space design: avoid interfering with the line of sight, advertising pictures conform to the overall style, and avoid dominating. ( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.
(5) Button setting: interactive buttons must be clear and prominent to ensure that users can click them clearly. ( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.
(6) On site search: After the search is submitted, a clear list will be displayed, and the relevant characters in the search results will be distinguished by different colors. ( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.
(7) Column naming: it is related to the column content accurately, concise and clear, and should not be too abstruse. ( 7) the column names: and the column content accurate, concise and clear, not too deep.
In fact, doing a user experience analysis on a website is very detailed and tiring, but it is of great significance. Especially for e-commerce websites with annual sales of tens of millions, if the user experience is well done, and the conversion rate can increase by one thousandth, then it can promote sales of tens of millions, which must be paid enough attention. In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.
4. Provide convenience and interaction for users Users can provide convenience and interaction
When users find the products they need on the website, many new questions may arise, such as color, quality, size, etc. At this time, we must be able to help customers solve problems, so as to retain the "footsteps" of customers. Therefore, online messages and online customer service on the website are very important parts, and these interactive platforms must be placed in a prominent position on the website. Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part, the interactive platform must be placed in a conspicuous position of website.
5. Clear website navigation Clear navigation
The navigation of the website acts as a beacon in the whole site, so that users will not get lost when browsing our website. It can reach every desired page smoothly, and it is also an element of improving the user experience. The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.
In fact, the habit of Internet users browsing the web is not much different from that of customers browsing the items in the store. The user opens a new page, scans some text, and clicks the first link that interests him. In this process, there are a large number of regional users on the page who have not even seen it. Most users look for the content they are interested in and clickable on the page. Once they find the target, the click behavior will occur, but if the page does not meet expectations, the Back or Close button will also be clicked immediately. In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.
1. Most of the time, users are not reading the content on the screen, but scanning. Most of the time the user is not in reading the contents of the screen, but in the saccade.
Users are used to scanning and quickly looking for some key points on the page that can guide them to understand the content. Users are accustomed to saccades and quick search page to guide him to understand the content key point.
2. Don't test the user's patience Don't test your patience
When a page cannot meet the user's expectations, it is inevitable to leave. It is often ineffective or even counterproductive to add relevant content to enrich the page and retain users. The more information carried on a screen, the heavier the cognitive burden will be. It will take more time to process the information. If some of the information is not what users expect, then it will take extra effort to strip the more information from attention. When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.
3. The user does not make the best choice The user does not do the best choice
Users are not searching for the fastest way to find the best option, nor are they reading the content on the screen in a linear way (sequentially from one module to another). When the user finds the first reasonable option, or once the possible target content is found, the possibility of "clicking immediately" or "starting to read" is very high. In fact, users are looking for content that can make them feel useful or appropriate, rather than looking for the best choice. The reason is also very intuitive: we are not users' children, and they don't care about everything about us. They just want to get the information they want, and then leave. The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.
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