E-commerce website marketing
Source: Shangpin China |
Type: website encyclopedia |
Date: August 15, 2012
Beijing website construction Shangpin China: When one out of every three people around you is a regular Internet user, how can you catch his heart? In the new generation of cross-border platform marketing, people's minds are more unpredictable. What exactly are consumers thinking? Grasp the five tips, so that you can easily open the marketing door in the hearts of consumers! Beijing website construction company luxuries China: when you are around one in three people, a person is often the Internet population, how do you grasp his heart? Cross-border platform marketing a new generation, people more dangerous, what consumers think? To five secrets, allows you to easily open the hearts of consumers marketing gate!
Tip 1: Cross border media platform, TV, Internet and mobile phones all become one family Cross media platform, TV, network, mobile phone all become one family
From narrowband to personal wireless broadband, from PC online to mobile Internet access, consumer demand is changing with each passing day, and cross media has become the mainstream. In the E era, marketers must first understand the "advantages and disadvantages of the company", in order to win by surprise, consolidate core audiences, and expand new customer groups. From narrow to a personal wireless broadband, from PC online to mobile phone Internet, consumer demand change rapidly, cross media into the mainstream, the era of the E marketing must first understand " the company advantages and disadvantages ", can better, consolidate the core audience, while the development of new customers.
Mobile phones have become a new platform that cannot be ignored. There are two reasons: first, mobile phones are more popular than computers in the world. Second, mobile phones are personalized tools. Chen Yongguang, vice president of Turner International Asia Pacific (CNN) Greater China, said that people carry mobile phones everywhere, which is the most direct and personalized communication channel. "Mobile phones may follow you more than your wife!" Jia Junpeng was originally "artificial" : Made by 800 network marketers Mobile phone, as the new platform that can not be ignored. There are two reasons: first, because the mobile phone in the global popularity rate higher than the computer, and secondly, mobile phone is a personal tool, Turner International Asia Pacific ( CNN ) Greater China area vice president Chen Yongguang said, people everywhere with a mobile phone, which is the most direct and personal communication, mobile phone with you. " Time, than your wife! " Jia Jun Peng was " artificial ": 800 network marketing personnel manufacturing
Secondly, the network is still the marketing focus that cannot be ignored. Office workers may sit in front of computers for 8-10 hours every day. The network is another channel to reach consumers. Combining the network with mobile phones can effectively catch the audience's eyes. Secondly, the network is still nots allow to ignore marketing emphasis. Commuters may day 8 ~ 10 hours of sitting in front of a computer, the Internet is another pipeline will reach consumers, network with mobile phone can effectively capture the viewer's eye.
Break their respective marketing fields and create maximum integration benefits through cross-border integration. In the era of digitalization, not only the content but also the thinking needs to be digitalized. In the past decades, marketers have been accustomed to professional division of labor and have divided an activity into several units for implementation, such as Part A belongs to advertising, Part B belongs to public relations, etc. Break their marketing field, cross-border integration to create the maximum benefit. Digital era, not content to be digitized, thinking to digital, over the past few decades, people have been accustomed to specialization in marketing, an activity is split into a number of units, such as A, B part belongs to the advertising part belongs to public relations.
But now the boundaries of the media are becoming more and more blurred. Zhang Zhihao, the general manager of Ogilvy Interactive Marketing, pointed out that "when planning activities, there must be a cross-border concept." Each activity must integrate various platforms. In addition to traditional television advertising and publicity, the voice, image, text and pictures of the network and mobile phones should be considered together, "precise, accurate and short" The digital content of is not only in line with the cross-border concept, but also can best capture the hearts of consumers. But now the media become more and more fuzzy, Ogilvy interactive marketing director Zhang Zhihao said, " planning activities must have crossover concept, " each one must put on a variety of platforms to be integrated, in addition to the traditional TV advertising and propaganda, network and mobile phone voice, video, text, pictures are considered together, " fine, accurate, short " digital content not only conforms to the crossover concept, also can capture the heart of consumer.
Tip 2: Community brings huge business opportunities, and virtual goods become the focus of marketing Community to bring enormous business opportunities, virtual goods became the focus of marketing
Do you know the new type of marketing of virtual goods into online communities? Virtual gadgets can not only make a lot of money, but also send the brand image directly into the hearts of customers! You know virtual goods in network community of the new type of marketing? Virtual gadgets can not only make a lot of money, but the brand image directly to customers!
The cosmetics brand "Estee Lauder" presents virtual furniture with Estee Lauder to netizens through the well-known community website "Love Apartment"; Huayuan Food's "Bodedo" potato chip is to create cute virtual dolls to interact with netizens. Both of these enterprises have rooted their brand image in the hearts of people because of virtual products, thus driving the sales of physical products. The strategy of "encircling cities from rural areas" in marketing: attacking the real enemy " Estee Lauder makeup brand " through the well-known community website " love apartment ", giving users with Estee Lauder virtual furniture; Hua Yuan food " wave " potato chips, is to create the virtual small cute doll interact with the netizen, both because of the virtual product, brand image will be deeply rooted in people's mind, and then drive a physical product sales. Marketing "the country surrounds a city " strategy: attack the real enemy
The high viscosity of community websites brings huge business opportunities, and its power even exceeds that of portal websites! "Love Apartment" and its partner manufacturers have conquered the hearts of tens of millions of lonely men and women on both sides of the Taiwan Straits. Lin Zhiming, deputy manager of Love Apartment, believes that through multimedia presentation, the corporate brand image can be put into the online virtual lifestyle, and further let netizens love it. Community website high viscosity bring enormous business opportunities, its power even more than the entrance site! " The love apartment house " and its partners is conquered millions of cross-strait three lonely men and women heart. The love apartment house manager Lin Zhiming thinks, through multimedia presentations, can be in the network virtual life habit, into the enterprise brand image, more so that users love it.
However, water power can also overturn the boat. Lin Zhiming also reminds everyone that "community marketing must not offend netizens." The interaction foundation of virtual communities is based on netizens' basic needs such as establishing interpersonal relationships, sharing preferences, and seeking recognition. The Internet attaches importance to the concept of sharing, allowing consumers to exchange experience and experience used or experienced by peers, Strengthen acceptance behavior and achieve the effect of word-of-mouth marketing. However, water can carry a boat capsize, Lin Zhiming also warned: " community marketing must not offend you. " Virtual interactive foundation, established in the netizen wants to build relationships, sharing preferences, seek recognition of basic needs, while the network to share the concept, so that consumers can exchange experiences, by peer used or lived through the experience, strengthen the acceptance behavior, achieve the effect of word of mouth marketing.
A new era of groups from Me to We. Zhou Wenqing, a senior industry analyst at the MIC Market Intelligence Center of the Asset Policy Council, said that there are many Me on the Internet, which are linked together to become We. "Netizens exchange information with each other, generate group intelligence, and also meet personal sense of belonging through mutual recognition among members of the community. From Me to We group in new era. Information industry MIC market intelligence center senior industry analyst Zhou Wenqing said, there are many network Me, link together into We, " users to communicate with each other to generate messages, swarm intelligence, but also through the community members to each other 's identity, to meet the personal sense of belonging.
Tip 3: Make good use of keyword marketing to save money Use keyword marketing, money effect
Since 2006, search engines have become the most popular activity for netizens. If various "keyword optimization" software manufacturers have sprung up, it shows the importance of keyword marketing. If you don't understand this marketing craze, be careful not to be eliminated by the times! From 2006 onwards, the search engine has become the most often performed activities, a variety of " application " software vendors such as bamboo shoots in spring and after coming out, shows the key marketing is important, if you do not know this wave of Marketing craze, be eliminated by the times!
Keyword marketing is not only carried out on the Internet. Carriage advertisements and leaflets are good channels for keyword marketing. HSBC will synchronously operate keywords through TV advertisements and online media to achieve cross platform comprehensive effect. "Simplicity and directness are in line with the essence of business," said Lin Huiling, senior vice president of HSBC's marketing department. "Ah ah ah" online marketing strategy: accurately "find" customers through the word "simple and beneficial", seize consumer demand, let TV watching consumers turn to the Internet to search, like laying down a vast network of consumers, which makes HSBC reach the annual performance goal within five weeks. Key words: marketing not only in the network, the advertisement and the leaflets are good keywords marketing pipeline, HSBC through television advertising and media synchronization words, to achieve cross-platform synergy. "Simple and direct, consistent with the nature of business, " HSBC marketing department senior vice president Lin Huiling said. " Uh-huh " network marketing strategy: " find " to customers through accurate " simple and beneficial " word, clinging to the consumer demand, make the consumer to watch TV network search, as under the cheapest for consumers to live, this allows the HSBC five weeks to reach annual sales target.
Tip 4: New 4P virtual and real products, low prices, home distribution channels, word of mouth. The new 4P- products, price, and delivery pathway, teach orally.
Every marketer knows that 4Ps are important, but do you know the new 4Ps of online marketing? Marketers in the E era should lose their old heads. Zhou Wenqing, a senior industry analyst, thinks in a new way and shares the new 4Ps: Product, Price, Place and Promotion. Every marketing people know 4P is very important, but you know that network marketing a new era of 4P? E marketing people to throw away the old head, senior industry analyst Zhou Wenqing with a new way of thinking, to share the new 4P:Product, Price, Place, Promotion.
In the product strategy part, we should think about what products are provided on virtual and physical shelves, and pull each other up. As for the Price strategy, the profit model of E-channel is different from the past, which can attract online users from free, low and diversified prices. In the Product product strategy part, to think of virtual and real shelves are each provided with what product, boost each other. While the Price price strategy, E channel profit model has been different, from free, cheap, diverse prices start, attracting online users.
The Place distribution strategy should respond to the current situation of the gradual informatization of the online cash flow. The transaction replaces the real money exchange with the information exchange, while the logistics tends to "house distribution" or take goods from supermarkets. Promotion promotion strategies include keyword advertising, banner, e-mail, and viral marketing. Search engine marketing: grasp the pulse of demand and understand the value of search The Place distribution strategy is to because of cash flow information in the network gradually, the transaction to message exchange place of real money exchange, while the logistics tends to " home " or super pickups. Promotion promotion strategy is the emergence of keyword advertising, banner, e-mail, and teach orally viral marketing. Search engine marketing: grasp the needs of pulse recognition search value
Tip 5: New 4C - customer experience, customer relations, everyone is a broadcasting station, and new strength of the community New 4C- customer experience, customer relationship, everyone is a broadcasting station, a new power.
In addition to the new 4P, there is also the new 4C, CustomerExperience customer experience part. Enterprises have set up their own websites, and through dynamic web design, they present high-quality visual effects and strengthen the brand image. The customer relationship is determined by the enterprise through discussion forum or blog In addition to the new 4P, also has a new 4C, CustomerExperience customer experience, enterprises have established their own websites, and via dynamic webpage design showing the high quality visual effect, strengthen the brand image. Customer relationship through the forum or blog CustomerRelationship by enterprises
Direct operation, because no marketing channel can achieve all-round interaction like the network. Network Marketing: Where is the Way of Enterprise Portal in the Web2.0 Era? Operating directly, because there is no marketing pipeline can be like network, so a full range of interactive. Network marketing: the era of the Web2.0 enterprise portal road in He Fang?
Communication communication becomes cross platform communication, and in the E era, everyone has the ability to broadcast. When marketing, each netizen must be used as an intermediary media to establish effective two-way communication. Community community is a new force that cannot be ignored after the portal website and search engine. Communication communication becomes cross-platform communication, and E era, everyone is playing ability, marketing must be I as intermediaries, the establishment of an effective two-way communication. Community community is following the entrance site and search engine, an important new force.
The multimedia platform enables enterprises and consumers to connect more closely. Multi channel marketing focuses on the process of interaction with consumers. If the marketing is appropriate, it can achieve high efficiency of viral marketing. However, if consumers are accidentally offended, negative news will spread like a virus Multimedia platform for businesses and consumers to link more closely. Multi channel marketing focus and consumer interaction process, if marketing properly, can achieve high efficiency of viral marketing, but if not be angry consumers, negative news also spreads like a virus.
Seventeen Rules for Website Optimization in Website Marketing Website marketing website optimization seventeen codes
1. The page title is the key point of the entire website optimization. Never forget the title of the page. You should put the beginning of each website optimization here. The page title is the center of your entire page content. It can be the keyword you choose or the summary of your page content. It is wise to choose the keyword first, For example, if the content of your web page is about tourism, you can choose tourism * * as your title, such as tourism introduction, tourism consultation, and tourism tickets. These words will be very helpful for your tourism keyword optimization. The title should be consistent with the content of your page. It is best to pay attention to this when you select keywords. Do not use the main keyword of the website for all titles. Remember to focus on content, and suggest to make UEO marketing website construction 。 The title is the webpage website optimization of the key, don't ever let webpage title, you should turn every website optimization start here, webpage caption is your entire page content center, can you choose is the keyword, and can also be your webpage content is wraparound, for the keywords should select top is your wise select, for example: your webpage content is centered around tourism, then you title selection can be tourism * *, like tourism, tourist information, travel tickets, these words to you tour keyword optimization will be of great help. The title should be and your webpage content match, the best in your choice of keywords in the time to pay attention to this point, not all headers are using the web master key. Remember to content, suggest to make UEO marketing website.
2. Don't write too much in title, deion and keyword. The more greedy you are, the less you will get. Some friends like to use the same content in deion and keyword. This is not advisable. Search engines don't like repetitive content. It is better for keyword to use a combination of multiple related keywords, or to use multiple keywords you select here. Generally, three keywords are the best, and the maximum number should not exceed four. Too many keywords are not very friendly to search engines. The number of words indexed by search engines to titles is generally less than 30 characters, and the number of characters indexed by deion is generally less than 120 characters, Therefore, we must pay attention to moderation, and it is better to include the general content of keywords in the deion. At present, Baidu has reduced the weight in deion, while Google still prefers it. It is still very important for website optimization friends, and we must not let it go. Not in the title, deion, keyword write too much, the more greedy, the less you get, some friends like deion, keyword use the same content, this is not desirable, search engines don't like duplicate content. Keyword uses multiple related keyword combination is better, or use your choice of keywords placed here, keyword generally maintain 3 is the best, a maximum of not more than 4, too much for the search engines are not very friendly, search engine index to topic word number is usually 30 Chinese characters. On the Chinese characters in deion, general index in the 120 Chinese characters, so attention must be moderate, and deion is the best inclusion keywords summarizing content. At present, baidu reduces deion weights, and Google is still very preference. For the website optimization of a friend is very important, don't let go.
3. The head and bottom of a web page are very important. For a search engine, the head is a grenade, and the bottom is a flash. Try to add keywords to it, so that keywords can echo back and forth. The header content generally contains the navigation of the website. The list is good, and it can also play a good role as a website map. Including keywords in the header can realize the weight of the search engine, which is mainly reflected in two aspects: first, the search engine will think that the content contained in the header is very important in the whole page; second, according to the jumping rate of spider crawling, the retrieval time of each page will be very short, and the header content will be grabbed first. The content at the bottom of the page can also realize the website map function, which can better return to important pages. Webpage of the head and bottom are very important, to search engine, the head is the grenade, the bottom is flash, try to add key word inside, can achieve a keyword and response. Head content consists generally of website navigation, use the list is quite good, and can play a good role in site map. The head contains keywords can realize the search engine on its weight, mainly reflected in two aspects: the first is a search engine that will head contains content throughout the webpage is very important, secondly according to the spider bounce rate, each webpage retrieval time is short, the content will be given gripping head. Webpage bottom content can also achieve site map function, can better back to main page.
4. A good gun determines your life and death, whether it is a stable M4 or a tough AK, which requires your own choice. Then, a good keyword also needs your careful choice. Don't choose too wide. If you choose too wide, you can't win the portal. Compared with big websites, you will always be in decline. Don't choose too narrow. If you are too narrow, you will not have much traffic. Because only a few people in the whole world will search for it. At present, good keyword selection tools in website optimization include Baidu Index, related search, keyword reminders in Baidu bidding, and Baidu's hot zone. Google keyword tools mainly include Google keyword tools and Google related search. Only others, such as Yahoo, Sogou and LIVE, also have some good tools. But the key is to see your personal habits. Usually, I prefer to use Google keyword tool and keyword reminder in Baidu auction. Too many tools will be messy. Don't choose them every day! A good gun determine whether you live or die, is stable in the M4 or AK, tough, this is your own choice, then, a good keyword, and you need to carefully selected, do not do too wide, too wide you do not win the portal, and a large site compared with you forever in the decline of trough. Do not choose too narrow, too narrow if do first, no number rate of flow. Because the world is so few people able to search. The present site optimization of good keyword selector tool have Baidu Index, search, and Baidu bid keywords remind, in addition to Baidu hot strip. For Google keyword tool mainly Google keyword tool, Google search. The only other, like Yahoo!, search, LIVE also some good tools. But the key is to look at your personal habits. Normally, I would like to use Google keyword tool and Baidu bid keywords remind. Tools, too many words will be very messy, not every day in the selection!
5. Remember to buy bulletproof clothes when you have money. The same is true for SEO. At least you should have something to protect your body. Even if you are a garbage dump, please look like a regular station visually at least. Don't go in underwear as soon as you go in. Advertisements for sex products are everywhere. Even if you are not K, users will despise you. The home page of a website is the beginning of your entire store. Clarity and friendliness are your first choice. Too many advertisements will reduce the quality of your website. Imagine a website that is open to floating advertisements, rear projection advertisements, etc. How would you evaluate it. So the structure must be clear! Remember that money to buy a bulletproof vest, doing SEO is the same, at least to have something to protect them, even if you do rubbish to stand, please at least visually like a normal station, don't go in lingerie, sexual things advertisement exist everywhere, even if not by K, the user will despise you. Home is the beginning of your store, clear friendly is your first choice, too much advertising words will reduce your web site quality, imagine a web site, opened is the floating advertising, display advertising and so on, what would you say. So the structure must be clear!
6. Don't care about the so-called keyword density. As long as your density is not more than 50%, of course, the content you provide is consistent. Don't deliberately stack keywords. Maybe you can rank high at the moment, but the punishment you get is also correspondingly close to you. Remember that your content is important and indispensable for your users, Properly add some keywords to the page, just to better remind the search engine. Don't go to care about the so-called keyword density, as long as your density not exceeding 50%, of course you provide the content is consistent with, do not deliberately stuffing, perhaps you can temporarily row before, but you get the punishment and the corresponding close to you, it is important to remember that your content to your user, indispensable, the appropriate add some words on the page, just better remind search engine.
7. Traffic is very important. You do SEO for traffic. Don't feel embarrassed. When traffic rises, your website's weight and credibility will continue to improve. Choosing more popular content can help you bring user groups. As long as traffic continues to rise, you will turn your database customers into target consumers. ha-ha! Discharge is very important, you do SEO, it is for discharge, do not feel shy, discharge rose, your website weight and credibility will continue to improve, more choice of some popular content can be good to help you bring the user base, as long as the flow rate rising, then is your library customer into the target consumers. Ha-ha.
8. The placement of advertisements has its own characteristics. When others say 300 * 300 is good, do you use it? First, check whether the website is suitable for you, and whether the style is consistent? Stand on your own (but 300 * 300 GG ads are really good...). Don't put too many ads on your main page with your website's characteristics. Some friends put a lot of advertisements on one page, and add their own advertisements on each plate, which will reduce the quality. Not only does it not optimize the website well, but it will also make your website too cluttered, with too many pictures, which will dazzle your consumer users. It can only make your users leave the page quickly, and try not to have too many colors in the design of the website, It is enough to keep the three points, and the color contrast should not be too big. When necessary, it is also something you need to make users pay attention to. The high tone of color on the color design must correspond to the theme of your website optimization. Don't follow the trend. It depends on what your website does. Now many friends like to use Korean web page style, and use the color of highlights, which may make your website very distinctive, but not all websites want to achieve the same style. For enterprises, it is more rigorous and professional. In short, it should be suitable for your target group. Advertising display, has its own characteristics, others say 300*300, you can use? First have a look is suitable to their own website, consistent style? Based on its own ( but 300*300 GG advertising is really good...... ) For the main page, you put your site characteristics of advertising, not too much. Some of my friends, in a page will put a lot of advertising, each plate is above all to add their own ads, so that it will reduce the quality, not only on the website optimization is not good, but will make your site is too complex, too many images, will let you see things in a blur of the consumer, only can let your users fast leave the page, website as far as possible in the design color is not too much, can not keep the third, color contrast is too big, need is you need to let the user attention. In the color design color high tone to your website optimization echoes the theme. Don't learn the trend, want to see your website is doing what. Now a lot of friends like Korean webpage style, using a high portion of the light color, may let your website is very distinctive, but not all websites are hoped to achieve the same style. Speaking of the enterprise is more rigorous and professional. In short to fit your face target groups.
9. Website optimization, the external chain is very important. Try to find a PR5, or a PR4. If you can't even find a PR2 link, friend, I doubt your character and appearance. There are many ways to increase the external chain. I think the more effective ones are friendship links, blog marketing, forums, question and answer systems (such as post bar), email marketing, website cooperation, communities, etc! There are many others, such as many chat tools and so on. The methods are all those. The key is to see who does better and more effectively. When it comes to the external chain, we have to say a lot about the quality and quantity of the external chain. In general, quality is the main factor. Some time ago, when a friend was optimizing his website, I told him that adding more high-quality external links would greatly improve the PR of your website. In this way, the PR of a friend's website would soon rise to 3 when it came to Google's big update within a month, but for inclusion, there are not many. At that time, it mainly included a friendly website structure, no duplication of website content, and high-quality external links. Website optimization, outside the chain is very important, as far as possible to find, can't find PR5, a PR4, if PR2 link can not find, friends, I wonder if your character and appearance. Outside the chain increase there are a lot of ways, I think that the more effective or links, blog, forum, question answering system ( such as the post bar ), email marketing, web collaboration, community etc.! There are many others, like many chat tools. Methods are those, the key depends on who is doing better, more effective. Mentioned outside the chain had to say, outside the chain of quality and quantity, online say a lot, in general, or the quality of the dominant. Some time ago, a friend of website optimization of time, I will tell him, extra high quality outside catenary, make your site PR has been greatly improved, thus, friends the website in a month's time, certainly happened to Google big update, PR soon increased to 3, while the for the record, in fact, not many. At that time very friendly here include website structure, website content without repetition, high quality outside chain.
10. Mass distribution is equivalent to throwing smoke bombs at your own base. If you want to die, you still can't see people. Finally, you don't know how to die, or you will be despised by your peers. Mass distribution should not make your users, website administrators and search engines too disgusted. Although it is important to increase the number of external chains, you should pay attention to the number of shells lost too much, Determine whether you want to focus on the external chain of the website or the advertising information of the website, not both advertising and links. If you are targeted, you will lose a lot. Mass is equivalent to their base in throwing smoke bombs, the card of death does not say, still cannot see a person, finally, death all don't know how to die, do bad to still can be companion looked down, group hair don't let your users, webmasters and search engine too disgusted, although a large number of catenary outside increasing number of important, but shells lost too much to pay attention, you are sure to site outside the chain of Lord or website advertising information, not be advertising and link, if was eyeing you will loss.
11. Don't send group emails on QQ group. It's boring. Even if you don't get T, you won't get much IP. At present, there are many advertising posts on QQ. Although some group administrators prohibit posting advertising posts, they still can't be controlled. Don't think how much you will gain through QQ. After all, it is not proportional to your time. Of course, if you have good creativity, you may have different gains. Don't be in QQ group send a group email, very boring, even if not by T, also cannot get number IP, at present QQ ad above post is everywhere, although some administrators banned send ad, but not to control. Don't think you will get through QQ would have much effect, after all, and your time is not proportional, of course you have very good ideas, perhaps a different harvest.
12. Everyone is saying that content is the king. Indeed, content is the soul of your entire website, especially original content with unique characteristics. It is not only unfriendly to search engines, but also unfriendly to users. I often feel this way when I am doing REACH certification, FDA certification, LFGB certification, ROHS certification, MSDS certification, PAHS certification, etc. Good content can be noticed by more netizens, and more network reprints will be added if possible. In that case, your traffic will increase a lot, and it will be very helpful to improve your website. If you don't have time to do content, change the transferred content. Don't collect tens of thousands of articles at a time and directly post them. You can try to eat 20 steamed buns at a time. Can you stand it? Take more time to update frequently. Everyone in that content is king, indeed, you are the whole site spirit, especially the unique original content, not only friendly with the search engine, and not friendly to the user. In the REACH certification, FDA certification, LFGB certification, ROHS certification, MSDS certification, PAHS certification and other words often have this feeling. Good content can be more netizens pay close attention, and possibly more network reproduced. Then your traffic will increase a lot, but also to improve your website has a great help. If you have no time to do content, will change to content, not a collection of tens of thousands of direct, you try first to eat 20 steamed stuffed bun, can last? Spend a little more time, regular update.
13. SEO does not discuss pictures and flash, but if pictures and flash can add color to your website, it is appropriate to use them. The whole page should not be composed of colors and words, and there is no decoration. When you play CS, you should try not to buy guns, bullets, or bullet proof clothes? Even so, you should pay attention to every step, and the optimization part should not be missed. Add alt descriptions to the pictures, and use the name attribute when appropriate. For flash, use html for optimization. That will get good results! SEO does not discuss the image and flash, but if the pictures and flash can make your website hyperchromic, appropriate or use, not the entire webpage is the color and text, what modifications are not, then you CS when playing, not directly buy a gun, do not buy the bullet, not to buy a bulletproof vest to try? Even so, you should pay attention to every step, the optimization part still can't let go. The picture more appropriate time ALT description, you can also use the name property, the flash HTML can be used for optimization. That will receive the very good effect!
14. If you are unlucky to be killed by Baidu K, don't scold everywhere like your whole family. First, think about your own reasons, whether your website structure is revised, or your website title, or the change of website location, or the abnormal increase of a large number of external links. In short, the reasons for many aspects should be analyzed in detail. SEO website optimization What we need is to be careful. Why do others do a good job? They don't think SEO can have a good search and ranking. If you think about SEO every day, you will certainly ignore the more valuable thing of the website: user experience! If unfortunately Baidu K, don't like dead family everywhere scold, first think about your own reason, their website structure revision, or website title webpage, change of position, or a large number of outside the chain of abnormal increase, in short a lot of reasons, be careful analysis. SEO website optimization this is carefully, why people do good, you do, don't give it SEO can have a very good search is recorded and ranking, you every day like SEO, will ignore the website more valuable things: user experience!
15. Search engine bidding is still a good thing. At least it can let you go to the first page without doing anything. Of course, the premise is to spend money. Don't randomly use bidding rankings. When adding keywords, you must carefully refer to competitors. Don't choose competitive keywords in order to increase more visits, such as tourism. Although your display rate and access rate will increase, your economic loss will not be in direct proportion to your bidding conversion rate, That's not worth the loss. The competitive search engine was a good stuff, at least let you do nothing on the first page, of course, the premise is to spend money. PPC do not indiscriminate use, in the keyword must be careful when adding reference, your competitors, in order to achieve the purpose, do not want to add more visits and the choice of competitive keyword, such as: tourism, although your display rate and access rate will increase, but your economic loss and your bid will not directly proportional to the conversion, so the loss outweighs the gain. A.
16. In terms of content construction, don't add new content every day. At least add a little more every 2-3 days. Just like CS 5VS5, you should at least go out and shoot twice. If you hide in the base, you will be swallowed by your own people. Don't collect crazily in order to add new content. Such low quality collection is almost like wasting your time. The important thing is that you need to update the content. If there is no content, please create some original articles without anti-counterfeiting. ha-ha! The content construction, don't you to add new content everyday, at least 2~3 days a little, like the CS 5VS5, at least you will go out to put two guns, hiding in the base not to go out is the result of being swallowed. In order not to add new content and crazy collection, that the low quality of the acquisition and you waste time. The important thing is that you need to update the content, it is not, not counterfeit original several. Ha-ha.
17. Soft articles are important. You can't write soft articles or increase the number of SEOs in the external chain. Of course, you can also hire someone to write soft articles. In short, the biggest aspect of good soft articles can help you increase the rate of network reprinting. If they are reprinted by webmaster websites, iResearch and other well-known websites, you will receive surprising results. Flexible language is important, won't write soft article, does not increase outside the chain of SEO is not the real SEO, of course, you can also employ a person to write. Anyway, good flexible language best ways can help you increase the network reprint rate, if be stationmaster net, such as Ai Rui some famous website reprinted, then you will receive a surprise effect. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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