Purpose of enterprise website construction scheme
Source: Shangpin China |
Type: website encyclopedia |
Date: August 15, 2012
Purpose of enterprise website construction scheme The purpose of enterprise website builds a scheme
1. Enterprise Beijing website construction The main purpose of the plan is to make customers clearly understand the company's products and service information through the home page of the website, company profile and product service information. Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. The columns of the website are clear, and the website itself is a service enterprise, bringing publicity to the enterprise. The settings between the columns are designed to serve how to make the website more attractive to customers, better grasp customer psychology, and facilitate users to browse the website. Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. The planning scheme can also reflect whether the website framework design is reasonable, what effect is expected to achieve, and the work arrangement of website promotion in the later stage. Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
Background management system design framework of enterprise website construction scheme Enterprise website backstage management system frame design of construction scheme
(1) The backstage of the website needs to carry out preliminary design. In order to facilitate users to update the product information or service information of the website, because the enterprise's products or services are constantly increasing and improving, in order to facilitate users' use, the backstage needs to build a management platform for customers to add, delete, modify and other functions of products and product categories. ( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
(2) Online message and website announcement: Online message can be used as a communication medium between customers, which is ignored by many enterprise websites. Website announcements can tell customers about the release of new products and recent developments of the enterprise at the first time. In this way, when they have new products launched, they will always notify these customers at the first time, which is also a means to improve customer service quality. ( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
Content of enterprise website construction scheme The contents of the construction scheme of enterprise website
1、 Market analysis before website construction Construction site before the market analysis
1. What is the market of relevant industries, what are the characteristics of the market, and whether the company can conduct business on the Internet. Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2. Analysis of major competitors in the market, competitors' Internet access, website planning and function. The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.). Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
2、 Purpose and function orientation of website construction Construction site purpose and function orientation
1. Why should we set up a website to establish an enterprise image, promote products, conduct e-commerce, or establish an industrial website? Is it the basic needs of enterprises or the extension of market development? Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2. Integrate company resources and determine website functions. Determine the function type of the website according to the company's needs and plans: Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
Enterprise website, application website, commercial website (industry website), e-commerce website; Enterprise websites are divided into enterprise image type, product publicity type, UEO Marketing website construction , customer service, e-commerce, etc. Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3. Determine the purpose and function of the website according to its functions. According to the website function, determining the site should meet the objective function.
4. The construction of the enterprise intranet and the scalability of the website. Intranet ( intranet ) building and site of scalability.
3、 Web technology solutions? Web technical solution?
1. Use self built servers or rent dual line virtual hosts. Using HTTP file server, or hire a virtual hosting.
2. Select the operating system, window2000/nt or unix, linux. Analyze input cost, function, development, stability and safety. Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3. Use template self-service website building, website building package or personalized development. Using the template, self-help Station set or personalized development.
4. Website security measures, anti black and anti-virus programs (if virtual hosts are used, professional companies will be responsible for this). Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5. What dynamic programs and corresponding databases should be selected. Such as program asp, jsp, php; Database sql, access, oracle, etc. The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
4、 Website content and implementation method Website content and realization way
1. Determine the structure navigation of the website according to the purpose of the website. According to the site to determine the site navigation structure.
General enterprise websites should include: company profile, enterprise news, product introduction, customer service, contact information, online messages and other basic content. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc. General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2. Determine the website integration function according to the purpose and content of the website. According to the website of the objective and content of determining the site integration function.
Such as flash guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search query system, traffic statistics system, etc. As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3. Determine the sub columns of each channel in the structure navigation of the website. Determining the site structure navigation in each channel columns.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluations, etc; Customer service can include: service hotline, service purpose, service items, etc. If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4. Determine the implementation method of website content. Determining the site content realization way.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network is displayed in a list or a map. Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
5、 Webpage design
1. Web page design art design requirements, web page art design should generally be consistent with the overall image of the enterprise, should comply with corporate ci norms. Attention should be paid to the application of web page colors, pictures and layout planning to maintain the overall consistency of the web page. Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2. In the adoption of new technologies, the distribution area, age class, network speed and reading habits of the main target audience should be considered. In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3. Formulate a plan for web page revision, such as large-scale revision in half a year to a year. Making webpage revision program, such as a half year to one year time large scale correcting.
6、 Expense budget
1. Preliminary budget of enterprise station construction cost The cost of the preliminary budget
It is generally determined according to the size of the enterprise, the purpose of building the station, and the approval of the superior. According to the general enterprise's scale, the goal of building a station, superior's approval and.
2. Professional station building companies provide detailed function descriptions and quotations, and enterprises conduct cost performance research. Professional website to provide detailed description of the function and price, cost of enterprises.
3. The price of the website ranges from thousands to hundreds of thousands of yuan. If template based self-service website building is excluded (it is generally believed that enterprise websites, regardless of size, must be exclusive, and if sameness has a great impact on enterprise image) and profiteering, the cost of website building is generally proportional to the functional requirements. Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
7、 Website maintenance
1. Maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time. Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2. Database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to. Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3. Content update, adjustment SEO website optimization Etc. Content update, adjustment, SEO website optimization.
4. Formulate regulations on website maintenance to institutionalize and standardize website maintenance. Make website maintenance requirements, the website maintenance system to change, standardization.
5. Note: The maintenance of dynamic information is usually carried out online update management by the corresponding personnel assigned by the enterprise; Static information (i.e. not supported by dynamic program database) can be maintained by professional companies. Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
8、 Site test
The website should be carefully tested before release to ensure normal browsing and use. Main test contents: Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1. Whether there are errors in the text and pictures. Text, pictures, whether there is error.
2. Program and database testing. The procedures and database test.
3. Whether the link has errors. Link error.
4. Server stability and security. Server stability, safety.
5. Web page compatibility test, such as browser and display. Webpage compatibility testing, such as a browser, display.
9、 Web publishing and promotion
1. Public relations and advertising activities released after website testing. Site test after the release PR, advertising activities.
2. Search guide registration, etc. Search engine registration.
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