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2015 new website design user experience

Source: Shangpin China | Type: website encyclopedia | Time: July 15th, 2015
In the digital era, the information explosion also gives marketers a headache: how to continue to catch customers' eyes? The latest research of Undertone shows that the best way is to embrace the new Website production Technology to create a more immersive and visitor friendly experience, regardless of the device.

The latest website design user experience in 2015

1、 The only way to keep catching customers' eyes: evolution

In any case, evolution is absolute. When others do not use a certain technology, you use it, and you are ahead. When others use a certain technology, you can either use it at a higher level or seek more advanced technology.

I once said that technical creativity creates the foundation, content creativity creates vitality, marketing creativity continues, and creativity is the "king of kings", which has mentioned the importance of technical creativity.

In new media, content is king, but not only content needs creativity, but also needs to make full use of technical creativity, properly consider the appeal of marketing creativity, and then make the content present the most reasonable form, which not only attracts attention, but also achieves the business purpose without affecting the user experience.

Among them, the power of technological evolution cannot be ignored. User experience is fundamental and technical creativity promotes it. Only when technology evolves more can we pay more attention.

2、 The Influence of Web Design Evolution on Media Marketing Strategies

The Influence of Web Design Evolution on Media Marketing Strategies

For the media publishing industry, media sales are the top priority. In the investigation of Understone, experts in the publishing field in the United States believe that the impact of web design evolution on media sales strategy is mainly manifested in seven aspects:

1) Better user experience. I remember that I mentioned in my recent speech in Shenzhen that experience is word of mouth. Only good experience can have the basis for positive word of mouth communication.

2) Provide advertising options with more user-friendly design. This is still emphasizing the experience. Those advertisements that overwhelmingly ignore the user's feelings are simply playing rascals.

3) The ability to meet the growing demand for innovative advertising formats. New advertising models such as RTB have become more and more popular. There are many more innovative advertising formats. Do you have the ability to provide them?

4) Provide more interesting and integrated advertising experience for customers. The user advertising experience is very important. It is better to improve the interest and provide more interaction.

5) Increase confidence in my media visibility. You know, one of the saddest things in the world is that you think the exposure is high, but in fact, many of them are not visible to customers.

6) Expand the opportunity to make money more effectively through the site stock. I think this may mean the ability to realize data assets, or Alibaba will not provide IT strategy as DT strategy.

7) Increase site stock through more exposure. The basic logic should be: more advanced and reasonable web page design technology, so that information can more effectively improve the exposure, and thus improve the data stock of the site.

3、 The Influence of Web Design Evolution on Digital Advertising Strategy

People in the advertising industry are very concerned about the impact of web design evolution on digital advertising strategies. According to Undertone's research, American advertising industry experts believe that the impact of web design evolution on digital strategy is mainly reflected in five aspects:

1) The adoption of innovative formats brings more pressure. New formats usually mean new technologies, and may also mean the adoption of new platforms in the future, which means that existing platforms may need to be subverted, or major surgery may be required.

2) Consider more creativity in message sending. Message sending has been very common, but mediocre and insipid messages have been difficult to attract customers' attention. Where is the creativity?

3) Increase confidence in visibility. You should know that it is not information exposure or appearance on the first screen that must be seen by customers. Technology will promote customer visibility of information.

4) A better chance to break the advertising noise. There are too many, too many and too many advertisements. You must find ways to make your advertisements stand out. Maybe the evolving web design technology will help you.

5) Ability to reach more visitors. This has been the basic expectation of web design for a long time. No matter how the design technology evolves, it should also revolve around this goal.
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