What are the trends that need attention in the field of website construction in the future?
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-06-07
Now it is the fifth year for me to become a webmaster Website construction I don't want to give too much evaluation. Its importance has become a well-known fact. If we don't pay attention to the power of the network at this time, both enterprises and the media will inevitably pay a price for it. However, attention is not equal to blind worship. From the situation we encounter, some users only know how to use their own thinking to build websites without considering the overall environment. This closed door thinking is not suitable for long-term development. In fact, sometimes I noticed the changes in the general environment and Website construction outsourcing It is very helpful for us to cater to the market. So what are the trends that need attention in the field of website construction in the future?
1. Personalization is preferred by more website operators
The development of the Internet has indeed inspired many websites. It can be said that there are countless peers born in the field of website construction alone. In the era of websites with the same features and little differences, how to make oneself will be a quite intelligent proposition. It's like there are many car models, but only a few of them are famous. They only rely on personality to let others remember them. In the same way, in the website construction industry, we should also take personalization as the mainstream of website construction. Admittedly, there are many fine templates available for free use on the Internet, but if you can download them, others can, and if you use more, it will inevitably cause aesthetic fatigue. Especially for enterprises, personalized creation is essential. Because enterprises prefer to create a unique website with their own distinctive characteristics for their own enterprises and brands, rather than "clone" template websites. Free is good, but the reality of lack of personality must be admitted. Secondly, the all-round after-sales service, case analysis and user communication that can be realized by personalization are all sharp tools conducive to the long-term development of the website.
2. The influence of security on website construction will grow day by day
In the website construction industry, it can be said that security is far more attractive than the golden signboard of free. Everyone knows that in the past year, there have been too many hacker attacks, which have resulted in the disclosure of user information and the direct loss of privacy information and property to users. Alipay, Momo, Meituan, and even Baidu have all suffered similar attacks, which has cast a shadow on users' Internet products. In terms of enterprises, the most direct manifestation of the lack of security is that the website that has been operating hard is hung up and has worked hard for others for half a day. These are the problems that we must pay attention to in the process of website construction. Beware of fire in the backyard, not only for the long-term development of oneself, but also for users.
3. User experience will become the top priority of website construction
Just imagine why JD has become the leader of B2C in China in just ten years. It relies on user experience. From logistics to price, from products to after-sales, JD tries its best to do the best. For enterprises, this golden rule is also worth obeying. Therefore, user experience is bound to become the target of our future website construction. At least in my opinion, website construction will pay more attention to user experience, rather than just positioning the website on a beautiful page. What should be brought is more convenient website operation, more distinctive web design and richer website content. Only a "simple and generous" website will be recognized and accepted by users. In fact, sometimes the user experience also determines the brand trust, which we think is not.
4. Marketing website construction will replace traditional display website construction
At the beginning of the website, due to the low level of technology, simple functions, and mainly static pages, the production is rough. Mainly simple pictures. Now it has been eliminated. Later, interactive elements, flash animation, were gradually added. It brings unprecedented dynamic feeling, but data is limited and information is not rich. With the involvement of the Internet, social media has a huge potential marketing market, and with the continued growth of mobile Internet, the space for social media to grow is even greater. Therefore, website construction must rely on this to carry out marketing transformation, which requires us to abandon the traditional display website construction model. In fact, there are still many press enterprises who love the display type. Maybe in their eyes, it can fully display their own products, but don't forget that the display type template is not practical, and factors such as low packet capacity and inflexibility cannot be ignored. Today, social marketing is released in a big way. What a rational enterprise should do is not to go against the current, but to take advantage of the east wind. Managing marketing websites is not the best, but it must be the most appropriate. The development function of the website system needs to be more reasonable and more stable and secure.
6. Website construction is no longer the end, but the starting point
Most of the time, people regard website construction as an end point of their online marketing. They think that to be a beautiful website, a reliable ranking can help them build their own brand. This idea might have been feasible five years ago, but it is clearly outdated now. Today's website construction trend is more subdivided, especially for the emerging website construction market, such as WeChat mall, WeChat website, etc. Users will be more inclined to directly search relevant category names instead of general content search. A good website can indeed bring considerable traffic to enterprises, but this is not the original intention of our website, nor the ultimate orientation of website construction. What we want is a reasonable website to seek wider development as our own electronic business card. Taking the website as the starting point and doing some extension is the king's way that any website construction should recognize and recognize.
7. Website functions and interactivity will be strengthened
It can be said that traditional enterprise websites are no longer suitable for enterprise brand promotion, especially in terms of the website functions and interactions that are criticized. Many enterprises only have basic functions such as news updates and product displays. This insightless website construction means can not retain traffic at all. In the process of building a new type of enterprise website in the future, we must pay attention to the interaction of visitors, such as integrating some functions of community websites such as blogs and forums into the enterprise website, and randomly accessing relevant data for display, or realizing online communication, and grasping the reading mentality of visitors at any time, which is very important for the enterprise website. If the reader can comment on the articles published by the enterprise and the enterprise can answer these questions one by one, the conversion rate of the final traffic will be very high. The reason is needless to say. As mentioned above, the traditional display website template is a kind of harm to the brand. The fixed stereotype brand image it conveys is just not so popular with buyers seeking change and innovation. Moreover, the traditional website type's screen for interaction also limits the right of enterprises to recover lost traffic to a certain extent.
Although website construction has been recognized by many webmasters and enterprise operators, we inevitably fall into our own limited thinking in the process of operation, thinking that we know the industry best. In fact, on the contrary, it is more reliable to position the future website construction situation according to the development situation of the industry.
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