What is the role of website building for enterprises?
Source: Shangpin China |
Type: website encyclopedia |
Time: June 8, 2014
1. New image
In this competitive digital information age, it is urgent for enterprises to establish their own websites. No matter large, medium or small enterprises, they can never be eliminated by the times. Therefore, building websites is the standard for enterprises to grasp the pulse of the times and measure whether they keep up with the times. Smart operators know and are good at using the most advanced media -- the Internet to establish corporate image and promote corporate products.
On the Internet service system of the enterprise, the enterprise can publicize its culture, enterprise profile, products, service quality and news. The information published on the Internet can be made more thoroughly, including various performance parameters of the product, instructions for use, etc; Publicize the enterprise by using the webpage image with pictures, words, videos and videos, so as to facilitate the enterprise to carry out more scientific market development.
Enterprise station building It is an important way for enterprises to show their strength and seek development in the enterprise stage of the network era. The enterprise expresses its product information and services through simple, elegant and distinctive web pages, and receives information inquiries and feedback from users in a timely and comprehensive manner.
2. Large amount of information
A brochure can be dozens of pages at most, but the website can be hundreds of thousands of pages. For example, when introducing a project, we can put at most one or two photos and a short text introduction on the brochure, but we can introduce the background, technical difficulty and construction of the project in detail on the website, which is obviously much better than the brochure.
The Internet is incomparable to any media in terms of industry information collection. With the powerful advantages of the Internet, you can find the industry macro information, peer competitor development and product information you want to obtain anytime and anywhere on the Internet. You can also set up your own special columns on the enterprise website to collect user feedback information, ensuring that you can obtain the latest information in a short time. In the communication with customers, we can make full use of the advantages of E-mail, such as low cost (its communication cost is only 1/5-1/20 of that of traditional communication methods), fast speed, and multiple messages per message. And the farther the distance, the lower the relative cost. More importantly, it is very convenient to edit the letters again, avoiding the repeated input of documents, almost without the fax machine, and giving full play to the superior performance of e-mail.
3. Timely update
For example, when an enterprise receives a new large or influential project, it usually seldom reprints the brochure immediately. It usually changes once a year or more. When many people see the brochure, not only do they have more customers, the structure has changed, but even the address and telephone have changed. This is regrettable, but the website can be updated every day (even at any time), It can reflect the latest situation of your enterprise.
4. Requirements of the new era
Give the customer a strong impression. If a large enterprise does not even have a website or does poorly, it gives customers the impression that it is not a modern enterprise, but an enterprise that cannot keep up with the situation. If the website is well done, it will give customers the impression that the enterprise has an advanced sense of leadership, technology is in the forefront, and management is scientific and intelligent. Customers feel totally different and trust is much higher.
5. Brand building
At the same time of promoting the enterprise through the enterprise website, it also publicized the enterprise's products, making the product information on its website more convenient to reach the global target customer group. The enterprise before the establishment of the website has greatly limited the product sales channel. After the establishment of the website, it has gained a larger customer group, laying a solid foundation for the enterprise's products to go global, So as to continuously improve the brand image of products.
Use online e-commerce to reduce enterprise sales costs and raw material procurement costs and improve product competitiveness;
Under the e-commerce mode, the business opportunities of enterprises have been effectively expanded, and professional companies can provide you with online planning to deliver information to demand groups. Use e-commerce to establish convenient contact methods with customers through the Internet for business negotiation. It has greatly reduced the time and expenses of personnel travel, reduced the expenses of communication, fax and mailing, and eliminated many intermediate links, improved the direct sales rate of products, and reduced the operating costs. By publishing commodity demand information on the BBS bulletin board on its own website, and actively querying the information of relevant manufacturers of raw materials and accessories on the Internet, and directly contacting them for procurement, the procurement cost has been effectively reduced.
The website can improve the popularity and brand of enterprises. After a period of Internet boom, although many people criticized the Internet economy, its role in improving enterprise popularity and brand is obvious to all. For example, Sohu, Sina, NetEase, etc., they are very good at using the Internet to make their brand more than 100 million yuan.
6. Rich means
Quality is the absolute principle. "Enterprises can provide online product information query, technical support and other services to target customers through the Internet, provide customers with a service system that is easy to query, and can process common customer feedback information and publish it on the Internet for more customers to consult. Through continuous online consultation Technical support and other ways to gradually improve the service quality of enterprises. The information on the Internet can be queried by users with different needs 24 hours a day, and through e-mail, many inconvenient behaviors in the process of traditional business activities have been greatly eliminated. Customers generally do not take the initiative to feed back information to the company. When designing the website, the company adds emails and spreadsheets that are specially used for customers to contact the company. Due to the extremely convenient use, ordinary customers are relatively happy to use this way to contact the company. Therefore, the company can get a lot of customer opinions and suggestions. So as to strengthen all aspects of customer service.
It is very important for buyers at home and abroad to understand the basic situation of the company by showing the background, scale and current operation of the company through the company profile, organizational structure and corporate culture. Display the elegance of the enterprise and its products by means of email, electronic business card, 3D product demonstration, 360 degree surround effect, etc.
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