How to promote the website?
Source: Shangpin China |
Type: website encyclopedia |
Time: June 9, 2014
When we bought the domain name, space, and worked hard to complete the website, we updated the information every day, but found that the number of IP addresses visited by the website was always single digits, and for the forum, it was just a platform for self entertainment
Over time, our enthusiasm gradually died down, Website production It can only lead to destruction.
The following content is suitable for promoting new people to learn. At the same time, it is just a personal opinion. Please forgive me for any shortcomings and mistakes.
The number of visits to a website is an important indicator of the value of a website. With the number of visits, the website can also make profits. So, how can we increase the number of visitors, increase the popularity of the website, and let the website thrive?
That is: promote and optimize the website.
The source of visitors to the website is nothing more than three situations:
1: Traffic from search engines; 2: Traffic from other websites; 3: Direct access to website traffic.
Therefore, we can promote and optimize these three situations.
Promotion and optimization are two different concepts, but they are closely related. Optimization is mainly aimed at search engine optimization and user experience optimization. Promotion can be understood as publicity. Their ultimate goal is to increase the number of visitors to the website and retain visitors.
(1) Traffic from other websites
Traffic from other websites. If you want visitors to jump from a website to our website, you must have a link to our website on that website. Include friendship links.
Those websites include blog, personal website, forum, post bar, question, encyclopedia, large website, microblog, etc.
Promote through blog:
At present, there are many free blog services on the Internet, such as Sina Blog, Baidu Blog, Sohu Blog, Hexun Blog, CSDN Blog, Tianya Blog, Netease Blog, etc. We can register a batch of them and spend a few months to "raise" them. Then we can update our website and forward them to these blogs with links and other information. Of course, with Sina Blog blocking Baidu, the weight of blog in search engine is no longer the same, and the effect of using blog to send out the chain is no longer the same, but everything is not absolute, and the effect of blog is still powerful.
Promote through the forum:
There are many high-quality forums. A good promotion optimizer will certainly collect a large number of excellent forums that can be taken out of the chain as time goes by. This requires a process of accumulation.
Promote through post bar:
According to the content classification of your website, find a post bar to post. Remember that it is dangerous to post a post bar with links, and you should master a certain degree.
Promote through Q&A:
For example, promote swift community. Then we can find the question and answer related to swift language, go to Baidu's question and answer website to search for relevant questions, and then carry out the promotion answer according to the situation, but the answer content needs to be careful, and do not express the promotion purpose clearly in Thailand. If there is no relevant question, you can also ask yourself!
According to personal experience, if you want to take a link, the best question is to find resources to download! Then reply to the hyperlink of the download page with the resource!
Promotion through encyclopedia:
There are also many encyclopedia websites. Baidu encyclopedia works well, but it is difficult to edit entries. An entry often needs to be modified N times to pass. It depends on one's ability.
Write soft articles through large websites:
When it comes to promotion, high-quality soft text release is a must. Publishing high-quality original articles to large websites can not only bring high-quality external links and traffic, but also increase popularity. If we have enough time, we should form the habit of submitting articles frequently, which is a very useful way for promotion. If the article can be posted on the front page of a first-line IT information station, browsing and reprinting will be very huge, and popularity and external links will naturally arise.
Promote through microblog:
Sina Weibo and Tencent Weibo have a large number of users. If you can accumulate a large number of high-quality fans, one Weibo will even be reproduced crazily, and it is not surprising that it will bring more traffic.
Of course, according to the time and ability of individuals, there are various methods. For people with certain technical strength, such as being able to make mainstream open source program templates and plug-ins, we can make several sets of free templates or plug-ins, plus copyright information and hyperlinks. This can not only enhance personal popularity, but also bring external links and traffic. Some people may say that many people will remove the copyright and delete the link
It is true, but everything is not certain. Just like the coexistence of good people and bad people, some people will reprint articles with signatures and original addresses, and some people will specifically remove them. Some people can't operate. And we can innovate technology and set it more covertly. Prevent the modification of ordinary dishes.
(2) : Optimization for search engines
Search engine optimization has become a popular technology: SEO. At present, it has developed into a profession.
There is more knowledge about search engine optimization than one or two articles can introduce, but there are mainly two aspects of search engine optimization, namely, on site optimization and off site optimization.
In site optimization, you need to master the meaning and usage of basic html tags, such as the rational use of h1-h6 tags, the use of alt attribute of image tags, the use of title attribute of hyperlink tags, the distribution of hyperlinks that are conducive to search engines, the sitemap of website maps, etc.
Off site optimization is mainly the construction of external links and friendship links.
(3) : Traffic to directly visit the website
The flow of direct access to the website can be achieved mainly through email promotion, QQ friends, and QQ group promotion.
For programmers, we can also develop some practical original free software, and add our links to the software interface.
Above, it mainly introduces the idea of website promotion and the general route, and there are many places to learn for each knowledge point. If you want to write a book, you can't finish it. In addition, the times are progressive, and the search engine algorithm will also be upgraded, and promoted,
More methods and new technologies will be added over time. It is never too old to learn, and we can make better use of it by walking at the forefront of technology!
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