How to grasp user needs and increase user experience in website construction?
Source: Shangpin China |
Type: website encyclopedia |
Time: July 14th, 2015
As a Website construction Many times we are thinking about how to attract more customers to our website. Although such an idea is bewildering, if we think about how to build a high-quality industry website from the customer's perspective, you will find that many details we usually ignore are exactly the key points that affect our website optimization. Then we will carefully analyze how to build a website according to user needs.
1、 Users' habits of using search engines
When we think about the problem of user demand analysis, have you ever thought about the customer's habit of using search engines? In fact, almost all the targeted traffic customers enter our website through search engines, which is why more webmasters are now involved in search engine optimization. What keywords will customers use to find our products? Customers of different ages have different habits when using search engines. Careful consideration of these questions will greatly help us to build our website.
2、 What kind of website information can attract users more
After solving the problem of search engine, more customers will visit our website. So what kind of boutique information should we use to attract customers' attention? First, we must be original. Of course, we should try our best to select the latest and in-depth articles about information content. As long as we can persist in doing so, retaining more old users will no longer be a problem.
3、 Website Promotion Society Respects Customers' Choice
According to the author's previous experience, many websites have added mandatory pop-up ads, and some webmasters may think that this will promote the website's products in a more direct way. However, if you think about this problem from the perspective of webmaster users, you will find that such a rather forced marketing approach will make customers feel a little disrespectful, so you also need to learn to respect customers' choices when promoting website products, so that customers can choose their favorite website products independently.
To better understand the needs of customers, we can make our website more in line with customers' appetite. I think every customer will not refuse the right website.
So do SEO optimization How to comply with the user experience?
1. Set recommendation of essence content
In the era of accelerating pace of life, users are eager to meet their various needs, but the number of articles on a website is very large. Only by presenting the essence articles in front of users can we retain users as much as possible, so that users have enough patience to browse our website, so we select daily and weekly articles for the website, It is important to show the monthly hot spots first.
2. The title of the article uses more questioning sentences
Many users search and visit websites with the ultimate goal of solving their own questions. It is far from enough to effectively attract users to visit websites only by using declarative statements as article titles, because users cannot find their own needs and questions well. Therefore, it is a good choice to learn to use questioning sentences as the title of the article to attract users. After many practices and data analysis, the author found that the click rate of this measure has indeed improved and is relatively obvious, and webmasters are worth a try.
3. Set anchor text link for easy browsing
Anchor text links used to be the best tool for optimizing target keywords, but with Baidu's continuous attack, anchor text links are no longer suitable for optimizing keywords, but its role is still not negligible. Using anchor text to facilitate users to browse our website content is the real king, although this anchor text has no effect on website ranking, However, it has played a role in guiding and facilitating users to browse, greatly improving the stickiness of users to the website, and also achieved our goal of optimizing the site.
In recent years, Baidu's algorithm has been constantly changing. We should realize that Baidu is increasingly emphasizing the importance of user experience. We can no longer continue to use the methods used for search engines in website optimization. We should understand user needs and try our best to meet them, so that the website can be loved by users and be loved by search engines.
So how does the website design conform to the user experience?
1、 Listen carefully and know the purpose of design
Sometimes when we are doing website construction, design drafts are often returned again and again. Many reasons are that communication is not in place, or users' needs are not effectively grasped. So when communicating with customers for the first time, you must carefully listen to the specific requirements of customers for the overall design of the website. If the customer is also a confused person, you should use your expertise to give customers a sense of direction and not blindly design. Many times of communication is not a problem, because my goal is to make the customer satisfied!
2、 Build a sense of trust and let customers know that you work for them seriously
Blue has a psychological sense of trust, and the shield represents a sense of security. In order to let users operate according to your guidance, first of all, they must trust you. Knowing that you are doing something for him, of course, trust is not only reflected in communication, but also in your ability. Many designers have not designed bad results. For example, we often go to compete with companies with website construction needs. At first, customers were not satisfied with what we designed, but because we applied for an interview opportunity, We talked about our design reasons. We know the needs of the customer's industry, the customer group and the psychology of the user. From this aspect, we clarify our ideas, let them be integrated into the design of the website, and build a reliable image through design and language guidance. So that they can register, buy and do business with you. So we won this bid. Here I want to say that web design is just in the design process. We should understand the needs in many ways to let customers know that you are seriously doing things for them!
3、 Control the details and reflect the whole design from the details
The visual style seen by users on the website will influence users imperceptibly, and they think that your offline products should also be like this. Therefore, the color and design style of some offline products should be related to the style of website design. The same is true for logos. Only in this way can we maintain brand consistency and achieve better results in brand promotion. Color psychology is a very complicated subject in the field of design psychology, but we should master some basic principles. Make sure the practical colors match the information. Here are the different meanings of different colors. Red: intense, enthusiastic, love and dangerous synonym; Orange: red and yellow mixed, symbolizing energy and enthusiasm, more calm than red; Yellow: warm and happy. It symbolizes entertainment; Green: nature, growth and rebirth, sometimes also represent novices, and occasionally associated with jealousy; Blue: Calm, cooperative and trusting, but if the color is too dark, it will be negative; Purple: Loyal, rich and noble; Black: conservative, traditional, mysterious and conventional; White: pure, innocent and versatile color; Grey: neutral, balanced and refined.
The purpose of design is to have a better experience, and mastering the user's psychology is the core of the experience. Master customer psychology, your design will be more effective, and customers will be more satisfied. It takes little time and is not difficult, so I think every designer should master these simple basic rules.
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