Taobao SEO advanced optimization skills and methods to improve traffic
Source: Shangpin China |
Type: website encyclopedia |
Date: June 11, 2012
Let's get to know SEO website optimization This word, SEO is also called search engine optimization, which is a ranking technology for optimizing search rules! Baidu, Google and Yahoo are all search engines with their own rules, and webmasters can optimize websites to the top of keyword search results!
What is Taobao SEO? By adapting to the ranking rules of Taobao search, Babe will get the optimization technology that will be shown first in Taobao search results Taobao SEO is a way to optimize your baby into a baby conforming to Taobao ranking rules by studying Taobao ranking rules, so as to improve our baby's ranking position and obtain traffic! To put it simply: Taobao SEO is an optimization technology that makes our babies rank high! Also called Taobao search ranking technology!
Time of loading and unloading
This is the choice of the time of getting off the shelves. Generally, there are 7 days and 14 days for the goods to go on the shelves. Almost all sellers choose 7 days when setting the validity of the baby
The time of listing is when you upload your baby, and the time of off listing is 7 days after your baby's time of listing
For example, if my baby goes on sale at 12:00 on June 8, 2011, then my baby goes off sale 7 days later at 12:00 on June 15, 2011
We can control the launch time to calculate our baby's offline time. Generally, when planning the baby's launch plan, we should take the baby's offline time into consideration
Title Marketing
First, let's explain marketing,
Marketing=packaging improves the value and click volume of products
Title marketing=the packaging of baby titles, which can increase the exposure and click rate of titles by adding some special words or symbols!
What are related keywords We mentioned one above Beijing website construction (www.sino web. net)
Keyword correlation refers to the correlation between baby and keyword
Relevant keywords refer to the correlation between keywords
There are great similarities, but there are subtle differences
[Taobao SEO Basic 1]: What is the keyword attribute?
The attributes of keywords are defined according to the competitive search volume of keywords
Every product has its own name and classification
The same is true for Taobao keywords. We must position keywords at the first sight
The attributes of keywords in Taobao SEO can be divided into three levels
First: Top keywords
Second: second level keywords
Third: Long tail keywords
[Taobao SEO Basics 2]: What are top keywords?
Top keywords are generally composed of 2 or 3 words
Advantage of top keywords: very large search volume
Disadvantage of top keywords: very competitive
What keywords belong to top keywords?
For example:
Men's and women's T-shirts, dresses, jackets, etc
[Taobao SEO Basics 3]: What are secondary keywords?
The second level keywords are generally composed of 4 or 5 words
Advantages of secondary keywords: large search volume
Disadvantage of second level keywords: high competition
What keywords belong to secondary keywords?
For example:
Korean men's clothing Korean women's short sleeved T-shirt floral dress, etc
[Taobao SEO Basics 4]: What are long tail keywords?
Long tail keywords are generally composed of 5 words or multiple keywords
Advantages of long tail keywords: high accuracy, low competition
Disadvantages of long tail keywords: the search volume is not large, generally not more than 500 daily average searches
What keywords belong to long tail keywords?
For example:
Plaid sleeveless shirt | sleeveless dress large | Jinlilai men's short sleeved T-shirt | men's large short sleeved T-shirt, etc
[Taobao SEO Basics 6]: What is the purpose of keywords?
Targeted keywords generally belong to some long tail keywords, and traffic is targeted
The flow of targeted keywords is not much, but the quality of the flow is very high!
For example: mulberry silk short sleeve T-shirt | genuine adidas men's football shoes | Winnie the Pooh round neck printed T-shirt
The quality of targeted keywords is higher than that of long tail keywords. Long tail is just some words with high search accuracy
And targeted keywords are some words with a very strong desire to buy! Generally, they have strong requirements for commodities!
[Taobao SEO Basics 7]: What is the keyword segmentation function?
Sometimes the search keywords are not arranged together, but scattered in the whole baby title
This is the word segmentation function of keywords
[Taobao SEO Basics 8]: What is precise keyword search?
Keyword precise search means that the search keywords have no word segmentation function, and the keywords are completely arranged together
Some keywords have no word segmentation function. This long tail keyword belongs to precise search
[Taobao SEO Basics 12]: How to select useful keywords?
First: Accuracy of category
Each keyword has an accurate category. The higher the accuracy of keywords and categories, the better the ranking
Second: Correlation between keywords and attributes
The keywords are also related to the baby's attributes. The more accurate the correlation is, the more helpful the ranking will be
If you set black in the baby and yellow in the title, the relevance will not be accurate. It will not be good to search for black or yellow rankings!
Third: The key words should be purposeful keywords, long tail keywords
Because the flow of targeted keywords is very accurate, and the competition of long tail keywords is not great! This will make it easy for us to get the ranking
Fourth: Number of keyword searches
The amount of keyword search should be based on our strength. If the amount of keyword search is too large, we have no ability to optimize. If the amount of keyword search is too small, it is not good for our baby to get traffic!
Fifth: keyword competitiveness
It is enough to have moderate keyword competition. Using our strategy of "point to area" with keywords can avoid some wrong optimization methods
[Taobao SEO Basics 13]: How to follow up the analysis and modification of keywords?
In optimizing keywords, many people will encounter the following situations:
The optimized keywords are too repetitive. They are all similar keywords in the store's baby title
This is because there are not enough keywords
Keyword optimization needs several optimizations to be stable
The first time to optimize the whole and feel the impact of flow
The second optimization increases the purpose and accuracy
The third optimization improves conversion and ranking
We should pay attention to the ranking of keywords in our daily life, which search keywords correspond to which baby
These can be obtained through quantum statistics
A precious title needs several optimizations to achieve the results we want,
Therefore, we must be mentally prepared to draw up a plan for ourselves and analyze keyword data every day to adjust keywords
[Taobao SEO Basics 14]: What are marketing keywords?
Many people do not know the concept of marketing keywords, so today I will give you a brief explanation.
Marketing keywords are keywords based on selling point promotions, which can attract buyers' attention and click on our baby
The following keywords belong to marketing keywords Special promotion of package mail, group purchase, monthly sales of 1000 pieces of drill, direct sale, etc
[Taobao SEO Basics 15]: What is Taobao Word?
The keywords whose search volume is more than 2 times of the number of treasures are called Taobao God Words!
It mainly shows that the keyword competition is very small, but the search volume is far greater than the competition. Generally, these keywords are uncommon keywords
The optimization of Taobao magic words is the best for the creation of blockbusters. It is easy to optimize to the first page of Taobao popular baby!
Title Creation ----- [Three Two Golden Standards]
2 precise baby categories and attributes should be precise The two related keywords should be related to the category attribute, and the keywords should be related to the baby title Selection strategy of two strategic keywords -- Long tail keywords contain secondary keywords, and secondary keywords contain top-level keywords Title formulation strategy -- marketing keywords+intentional keywords+attribute selling point words+main keywords+long tail keywords
Ranking Rules ----- [Two Two Rules]
2 matches all baby rankings - reasonable match of shelf time and window recommendation Two popular baby rankings -- focus on 30 day turnover and conversion rate
[Taobao SEO operation process -- first step]: the accuracy of the number, attributes and categories of babies
There are two kinds of baby rankings
One is all babies
One is popular, baby
This can prove that the accuracy of keywords and categories is very important,
If the relevance between our category and keywords is not high, the natural ranking will be relatively low!
Let's talk about attributes
Users search for babies by searching keywords, and Taobao's system will display babies by filtering!
Baby's attributes are closely related to keywords, and each keyword has a certain definition.
For example, for Korean women's clothing, Taobao will filter which baby properties are set for the Korean version? Which categories are women's clothes? What are the most accurate treasures?
The above is a simulated Taobao search results!
If our keywords and categories are accurate, but our keywords and baby attributes are not accurate, it will also lead to low ranking
Apart from the weight of Taobao's treasures, Taobao's systematic screening is ranked according to accuracy,
The higher the accuracy, the higher the ranking! Add the weight of Taobao again to influence the ranking of babies!
Therefore, when you use Taobao assistants to edit Taobao packets, you must pay attention to the accuracy of keyword category attributes
[Taobao SEO operation process -- second step]: product positioning and Taobao SEO thinking
First of all, we should position our store's products
For example, Ye is a men's clothing store, which mainly sells various brands of men's clothing
This is a kind of positioning. The key word of our whole store owner is brand men's wear brand clothing
At the same time, we need to classify babies. What I mean here is not the classification of babies on the left side of Taobao, but the classification of keywords
There are several brands in the store, such as:
Jinlilai, Mengtejiao, Septwolves, Powerful Lilang, etc
These brands are the main keywords of our secondary classification
Step 1: determine the key words of the whole shopkeeper, brand, men's wear, brand, clothing
Step 2: Classify the babies and list the main keywords of each category
The next step is to plan keywords for each brand
We are listed as seven wolves
There will be many high-quality keywords with search volume in the brand of Septwolves, such as:
Seven Wolf Seven Wolf Men's Clothing Authentic Seven Wolf T-shirt Seven Wolf T-shirt short sleeve Authentic men's clothing of seven wolves
These words have a search volume. We found three words with high traffic and accuracy as our main keywords
Seven Wolves | Seven Wolves Genuine T-shirt | Seven Wolves Genuine Men's Wear --- These three keywords are the main keywords
Then the fourth part --- keyword planning
Then fill in the baby title according to our keyword planning detailed formula, and improve the 30 word baby title!
According to the above process, each of our brands has its own keywords, and each baby has a popular subject,
Add some long tail keywords or fill in several words to form a baby title!
This is how our Taobao SEO planning for the whole store comes about!
No matter what products you sell, there are whole store owner keywords and baby category keywords
[Taobao SEO Operation Process - Step 3]: The process of creating a baby title
The baby title can't be misused with keywords. We must combine the basic concepts and knowledge mentioned above to create our baby title!
I will tell you how to plan and write your own baby title in the form of steps and formulas
Step 1: Do a good job before optimization
For example, editing of baby attributes and categories, and mining of keywords
Step 2: Find out the main keywords of classified products for store positioning
In the last section, we explained how to plan and analyze the main keywords of our store's baby categories. This section will be useful
Step 3: List a keyword list for a baby
Through the software, we can mine a lot of keywords. We can select at least 10 keywords with high accuracy according to the baby's attributes and categories
Step 4: Apply the title formula
You can refer to the following formula to create your own baby title
Marketing keywords+intentional keywords+attribute selling words+main keywords+long tail keywords
Step 5: Check baby title relevance
After optimization, we will also check the accuracy of the baby's keywords and category attributes!
========================Beautiful dividing line=========================
In this way, you may not understand it very well. I will make a case here, and you can understand the content of this article according to the case
We also planned a standard baby title with the Seven Wolf T-shirt as a list!
First, we query the word "seven wolves T-shirt" through the backstage of the through train to obtain the precise category
Men's wear>T-shirt is the most accurate category, so our baby should be set under the category of men's wear>T-shirt
Second, fill in the properties of the baby
Then list the subject of seven wolves
Select 1-3 subjects
Seven Wolf Authentic T-shirt Seven Wolf Short Sleeve
Then list the keywords related to short sleeved T-shirts
Then apply the title formula
Marketing keywords+intentional keywords+main keywords+attribute selling words+long tail keywords
[Postage] Septwolves genuine short sleeved t-shirt casual men's short sleeved T-shirt brand men's short sleeved T-shirt
This baby title contains the following keywords
Key words: genuine short sleeved t-shirt of seven wolves
Intention keywords: seven wolves, short sleeved t-shirt, T-shirt
Attribute selling point: leisure
Long tail keywords (words cut): brand men's short sleeved T-shirt casual men's T-shirt seven wolves short sleeved T-shirt brand men's T-shirt casual brand men's T-shirt seven wolves short sleeved T-shirt seven wolves authentic men's clothing and dozens of words cut
The above optimization means is the result of the first optimization. Of course, the most important thing is to follow up the analysis of baby's traffic and data!
[Taobao SEO Operation Process - Step 4]: Time of getting on and off the shelves and system arrangement recommended in the window
Calculate the time of auto launch/disembarkation. Set hours * 60 minutes * 7 days per day=all time. For example, 8 * 60=480 minutes per day * 7 days=3360 minutes per week
3360 minutes ÷ number of babies=interval between regular listings (3360 ÷ 500 babies=6.72 minutes),
In the most popular 8 hours, one baby goes on the shelf every 7 minutes. When these babies go off the shelf, they are also in the most popular time, and one baby goes off the shelf every 7 minutes! Greatly increased the exposure of the baby
[Taobao SEO Operation Process - Step 5]: Tips and Methods for Maintaining Keywords
First: illegal baby detection
The right of Taobao stores to be demoted, or the use rate of Alipay is too low and the refund speed is too slow, will affect the normal ranking of Babies, so we need to ensure that there are no violations of Babies in our stores, let alone the right of Babies to be demoted!
Second: quantum statistical analysis
Taobao plays with data. We must launch traffic statistics software such as quantum statistics (I think quantum is the most professional). There are several indicators for data analysis. We can use the data to determine what is wrong with our store. Some indicators are listed below
1. Number of visitors and visits UV -- PV
If you find that the UV is relatively high and the PV is similar to the UV, it means that your store has not done a good job in related marketing. You should try your best to let visitors visit and browse other treasures in our store so that buyers can see their favorite treasures. Generally, PV is about 3 times of UV, which is normal!
2. Flow source
We will use some techniques to promote. Our Taobao SEO is mainly aimed at the traffic of Taobao search. We can know the change of our daily traffic through the traffic source. If the traffic is rising, it proves that our optimization is effective. If the traffic is unstable, a little more will prove that your precious title keyword planning is wrong, Unbalanced keywords lead to unstable traffic
3. Search keywords
The keywords searched by buyers are various, but we can find out the keyword list through statistics, which keywords bring traffic, which keywords come from more, which keywords we set are not good, and adjust our keywords through analysis
There are also some other data that can be used to analyze the situation of our store, such as the average visit depth, per capita stay time in the store, browse return rate, etc
Third: Modify the title of baby
The maintenance of keywords is based on data. When we optimize for a week -- half a month later, we can adjust our babies. Some babies get traffic every day, consult every day, and some babies have never been visited (this can be detected by the quantum background or other tools), We can modify these babies with little or no visits and improve the effect of babies with visits.
Remember one sentence: pay attention to statistics every day, and constantly adjust the store optimization!
[Creation process II of item baby title] 【1】 Precisely set the category attribute of the baby
The title of single item baby must meet the "three or two gold standards", so that our baby can be closer to the ranking rules of Taobao and get a higher ranking. The accuracy of category attributes must be achieved.
How to accurately set category attributes?
First of all, we need to set our baby categories, such as dresses, T-shirts, lace shirts, Harlan pants, etc. These are all product categories. We need to set accurate categories. We just need to input the category words () into the background of the through train and query to get the most accurate categories
【2】 Search a large number of related keywords
The second article in the "three two gold standards" is
The two related keywords should be related to the category attribute, and the keywords should be related to the baby title
The search of keywords must conform to the above one to make our baby conform to the Taobao search ranking rules
How to find keywords with high correlation?
1. Combine keywords through attribute selling points
In order to reach the "three or two gold standards", we must have a high correlation between keywords and baby attribute categories, so we can combine keywords through attribute selling points
Let's take a dress to explain
First of all, list the attributes of the baby: suspender skirt with flounces, European and American colors, chiffon, summer high waist, one line collar, super long skirt 2011
Then list the relevant keywords: Europe and the United States=fashion trends and colors=printed summer=summer style summer clothes with one neck (the clothes are suspenders, which should be V-neck) super long skirt=long skirt
Then list the intentional keywords and marketing keywords: new products, large size, mid year clearance promotion, special discount
Then sort out all the words:
Strap skirt Ruffles European and American decors Chiffon summer high waist line neck super long skirt 2011 European and American fashion trend decors summer style line neck V-neck super long skirt length skirt new model large size mid year clearance promotion special discount
Then write in the main key words and sub key words through a keyword combination software
【3】 Create high-quality baby title
Let's review the three and two gold medals 2 precise baby categories and attributes should be precise The two related keywords should be related to the category attribute, and the keywords should be related to the baby title Selection strategy of two strategic keywords -- Long tail keywords contain secondary keywords, and secondary keywords contain top-level keywords Title formulation strategy -- marketing keywords+intentional keywords+attribute selling point words+main keywords+long tail keywords
Through the previous two steps, we have screened hundreds of long tail keywords with search volume! Next, we will write our baby title according to the formula!
Marketing keywords+intentional keywords+attribute selling words+main keywords+long tail keywords
This formula is for your reference. It is not necessary to use the same format. Because the buyer search habits of each industry are different, the formula should be prepared according to the buyer search habits of your industry
Or this baby
First, we need to list all the key words of the baby
Marketing keywords: special package mail discount sales promotion free mail
Intentional keywords: 2011 new Bohemian summer style
Attribute selling point: ruffle suspender dress chiffon dress
Key words: dress suspender dress chiffon dress
Long tail keyword: Bohemian polka dot skirt
Then, through the analysis and combination of key words, write the baby's title. Remember that the baby's title should conform to the "three or two gold standards"
Title: [Free Mail] 2011 Summer Women's Ruffled Chiffon Dress Polka Dot Dress Bohemian Strap Dress
This is the way to create the title of the single item treasure. As long as you master the title of the treasure created by the 32 gold standard, you can get a good ranking. The top priority of Taobao SEO lies in the foundation of Taobao SEO. If you master the foundation and flexibly use your traffic, you can't do it without doubling it!
[Whole store baby title optimization I]
Many people have encountered the situation of unbalanced traffic. Today's traffic is more than 200, and tomorrow's traffic will be 130. The reason for this situation is that the keywords are unevenly distributed, which leads to that today's off shelf babies have dress keywords, and tomorrow's off shelf babies will not have dress keywords! We can put an end to this situation by optimizing the title of the whole store.
1. Determine the whole store owner keywords
First of all, we need to give our shop a name. We call the shop subject to take women's clothing as an example, Women's wear is divided into fashion women's wear, fashion women's wear, classic women's wear, mother's wear, etc. We should choose a name according to our own products, and the keywords contained in the name should have a certain amount of search. When buyers search for stores, they can also find our products, such as Taobao Women's Fashion Korean Edition Store, which is very simple. You can analyze it yourself ！
2. Determine the main keyword of classification Each store has a treasure category
Each category has a classification subject,
For example, dresses can be classified into dresses, suspenders, chiffon dresses, floral dresses
For example, T-shirts can be classified into short sleeved T-shirts, printed T-shirts, women's T-shirts
The classification subject is to add a few words to the classification name and this word has a large search volume! This is very easy to do. A simple analysis can find out the classification subject of your store
3. Single baby creates keywords
The most fundamental reason for the uneven daily flow is that the keywords contained in the babies off the shelves every day are uneven. For example, the chiffon dress products that are off the shelves today rank on the first page of all babies, while the chiffon dress keywords will not be available in the babies that are off the shelves tomorrow, which will lead to less flow, So the only way to solve this problem is to reasonably arrange keywords and launch time!
For example, if we have 21 dresses, we can take the classification subject or the purposeful long tail keyword as the initial source of our traffic, and arrange this classification subject into these 21 babies, so that no matter any product is off the shelf, it is possible to rank on the first page of the traffic will naturally be more stable! Taobao's latest popularity ranking rules Suddenly, I found that the default products in Taobao's search results are not all the products, but the list of products displayed by popularity ranking. This makes me gasp. The first thought is that the advantages of newly opened sellers have been lost. How can new sellers talk about popularity? There is no sales volume, no browsing volume, no collection number and other popularity data, The ranking of new sellers' products is bound to be the last. Taobao's purpose in doing so is obvious, making the strong stronger and the weak weaker. It is another circle of the jungle. So how to improve the popularity of babies? Taobao has given you the choice to spend money on making a through train and promoting Ali mother. Taobao is very considerate. Now let's analyze the ranking rule of Taobao's search results. The default search results display a list of products ranked by popularity, which is located in the second tab. The first tab is the "All Babies" menu. The list of products in "All Babies" is the list of products in the order of the remaining time after they are taken off the shelf. Here is the most equitable ranking method of search results. 1、 First, analyze the sorting rules of "All Babies" (products sorted by the time of the next shelf). 1. Irrelevant factor rule The ranking order has nothing to do with such factors as sales volume, browsing volume, price, seller's praise rate, advance compensation, location, layout of the product page, and the order and frequency of the occurrence of a single keyword in the product name. For example, when searching for the keyword "special women's wear", the former product will not rank higher in the search results because the keyword "special women's wear" appears twice or has a large number of sales. 2. Ranking rules of search results There are two key factors affecting the ranking of goods, namely "remaining time" and "whether to recommend goods". The search results are divided into two sections according to whether the product is "window recommended" or not. No matter what the remaining time is, the section ranking of recommended products is in front of the section of non recommended products. In the same section, the shorter the remaining time is, the higher the ranking is. For example, even if the "special women's bra" product is about to be taken off the shelves in 5 minutes, if it is not selected as the window recommended product, its ranking is still lower than the newly released window recommended product "special women's dress". If the products are also recommended in the window, the "special women's bra" that is about to be taken off the shelves will be in front 3. Rule of equivalent search term 1) The first keyword+the second keyword=the first keyword+special characters+the second keyword, that is, the tight arrangement rule. Special characters will be ignored during the search, and the search results do not contain splits (that is, multiple keywords in the search results are closely linked in order). 2) The first keyword+space+the second keyword=the second keyword+space+the first keyword, that is, the order independent rule. The results of two keyword searches divided by spaces contain splits (that is, the search results contain multiple keywords that are closely connected and multiple keywords that are not closely connected). The order in which the keywords appear is independent of the search order. For example, if you search for "Special women's bra", you will find the two situations titled "Special women's bra" and "Special women's bra". At the same time, no matter whether the search results contain splits or not, the ranking must be strictly in accordance with the ranking rules of the search results. After a large number of tests, Taobao basically did not intervene in keyword ranking, and the search conformed to the above three rules. 2、 Taobao default search rules (Taobao popularity baby ranking rules) By default, the search results on Taobao's search page are no longer ranked based on the remaining time, but are ranked by "popular babies". Obviously, the ranking of this list is not ranked based on the remaining time. After testing, we found that the main factors affecting the ranking of popular Baobei's list are sales, views, collections, seller reputation The remaining time, etc. 1. Trading volume: the trading volume here is the actual trading volume, and the painted trading volume is invalid if the price of the baby is modified too much. There is no specific reference data for the specific number of transactions, but there must be a transaction record every week or every month. The transaction volume of the same IP is recorded only once a month, and the actual transaction price is not less than four fifths of the price of the baby. With the same transaction volume, the babies with large transaction amount rank higher than those with small transaction amount. For example, if two sellers make a deal once a week, A's price is 1 yuan, and B's price is 1000 yuan, then B's baby ranking is higher than A. 2. Collection: At present, it is the most important factor (possibly) in popularity ranking, so it also spawns teams with outstanding reputation. 3. Reputation: Reputation is the invariable rule of search ranking in Taobao. Reputation is always the first place from the perspective of buyers or ranking, but its score is currently declining. All the teams with a lot of reputation went to collect. For new sellers, Taobao has corresponding support policies, that is, a small number of seats are reserved for new sellers. 4. Browse volume: promote your Taobao store through multiple channels to increase traffic, such as Taobao Express, blogs, forums, websites, etc. 5. Praise rate: Whether it is a short-term or long-term operation, 100% praise is crucial for any seller, for the sake of future orders or doing their own business well. 6. Baby off the shelf time: Although this ranking mechanism is not as important as before, it still plays a part in the comprehensive ranking system. To sum up, the importance of "Taobao Popularity Baby Ranking" in order is: turnover>number of collectors>reputation>favorable rating>browsing volume>baby offline time After a certain weight calculation, Taobao gives the order of the final list. And this order is very unstable, and the order often changes, which is mainly due to changes in the number of product views. This shows that the effect of browsing volume on ranking factors is higher than other factors. In addition, the first item on the Taobao search results page is the "All Babies" option. After analysis, the order of goods in all the Babies tab completely conforms to the three rules in the first point (sorted by remaining time). However, by default, products with popularity ranking appear, and users may not click the "All Babies" option. 3、 Optimization strategies for Taobao merchants 1. Full use of keywords in the title Let's start with a simple example. Suppose you want to sell discount movie tickets of Zhuhai Mars Lake, how should you release them? Common product titles that can be selected are: "Zhuhai Homeland Movie Ticket, Martian Lake 5.5% off, Double Diamond Credit" (hereinafter referred to as the first title) or "Zhuhai Homeland, Martian Lake Movie Ticket 5.5% off, Double Diamond Credit" (hereinafter referred to as the second title) Buyers will generally search for "Martian Lake Movie Ticket" or "Martian Lake Movie Ticket" in the search bar on the home page, and the former without blank space is in the majority (some keywords with blank space have a large number of searches). When searching with "Martian Lake Movie Ticket" with space, both titles can be found. According to the above tight arrangement rules, when using the "Martian Lake Movie Ticket" (tight arrangement) without spaces as the keyword, the search results will not contain splits, so the first title is missed, and our baby is not found. This is a failed title (the first). Then look at the search of "Zhuhai Movie Tickets". According to the rule of order independence, the search results will include splitting, and the order of the keywords after splitting will not affect the ranking, and the second title can still be searched. Sum up the above two points: therefore, the second title should be selected. The rule of equivalent search words tells us that when a baby has multiple attributes, "the attributes that are most closely linked should be written together with the name of the baby". Closely arranged and keyword combination is a knowledge, which enables you to improve the probability of finding your baby. Of course, just using the second title is not enough. Based on all the rules, whether the baby can be searched depends on whether the title of the baby contains keywords and whether the keywords are correctly combined. Taobao stipulates that the title of a treasure cannot exceed 60 bytes, that is, 30 Chinese characters. In an ideal combination, the more keywords it contains, the greater the probability of being searched. To make full use of these 30 keywords, there are about 20 words to use except for the name of the baby. How to use it? Write the commonly used search keywords, and also write the function of the product and your promotional activities. For example, "Naresh Shuchang Capsule for laxity, detoxification, and constipation treatment. Buy two and get a bottle of 30 aloes worth 10 yuan". In fact, "laxation" and "constipation treatment" It means the same thing, but anyone who searches for any of the two words will have a chance to find the baby, so that you can improve your baby's browsing. The second kind of title has 35 bytes in total (half width symbol is a byte), which wastes 25 bytes, about 10 Chinese characters. This waste is a pity. To sum up, the title reads: "Baby keyword 1+Baby keyword 2+promotions+others" 2. Division of title keywords If the title is not divided at all, it will make the whole title look confused. For example, "Zhuhai Homeland Mars Lake movie ticket 5.5% off double diamond reputation..." There is no punctuation in so many words, and the sentence is completely continuous. Although it is conducive to increasing the probability of being searched, it will make buyers look very hard or even bored. Therefore, a small number of necessary sentence breaks should be used. Moreover, the choice of sentence breaking symbols is also a subject. After testing, in the case of using half width commas, search engines believe that the two sides of the comma are completely different words and sentences, and then they are rigidly separated; Other symbols such as/^ Or half space. Although the title seems to have broken sentences, the search engine will follow the closely arranged rule when processing, ignoring the existence of these special symbols. In addition to increasing the number of words, the second kind of title has room for improvement. That is to replace all the commas in the middle with the/symbol. In this way, the title that was not searched out because of the comma division when searching for "Home Mars Lake" will also be searched out because/was ignored. In this way, it is not only clear to break sentences on the title, but also equal to the situation without breaking sentences when searching. Take a joke as an example. If your baby's title is "Zhuhai Homeland Salted Pork/Won the National Quality Award", the buyer searching for "Pork Prosperity" can also find your baby. It's not about him admiring Huang Feihong. You sell your salted pork. The correct symbols are "/", "|", "space", "+", etc. 3. Rank as high as possible After the above optimization steps, I believe your baby will be closely contacted by Taobao's search engine, click in and generate benefits. If our baby ranking is the 20th on page 66, which buyer has the patience to turn to page 66 to find our poor baby, don't worry, we still have a good way to rank. Understanding the following ranking rules of search results, we can know that Taobao's default ranking system is the system of taking turns, that is, the less time left, the higher the ranking. Considering that selecting "window recommendation" products will be the first priority in search results, and when we publish products, we increase the frequency of remaining time approaching zero. When we select the validity period of the baby, Be sure to select 7 days. 4. When is the best time to release the goods At first glance, this question is hard to answer, but in another way, when are the most people shopping online and the best business to do? Saturday and Sunday, of course! The baby we released should be ranked first on Saturday and Sunday, which means the remaining time is the shortest! Therefore, you can choose to add products at 8:30 p.m. on Sunday. Then, one week later, on Saturday, there will be more than one day left for the baby. If there are not many similar products, they can basically rank higher. Buyers can see it at the first sight. With a certain price advantage, the click rate will increase. It takes a week for a baby to rank high. The waiting time is too long, and the time to rank high is so short. What else can I do? Caution: Taobao rules do not allow repeated publishing of goods, or they will be deleted by the administrator. We can construct different names of the same goods around the main keywords for publishing. As long as the keywords correspond to the actual goods, buyers can access them. After a certain interval of time, the release of products with different names but essentially the same name can increase the click through rate. Publishing a baby with the same name every other day will enable the baby to occupy a favorable ranking in the search results every day, so as to avoid the situation that the baby is ranked lower for most of the time due to the 7-day duration. Of course, duplicate product names and contents need to be constructed very skillfully, otherwise they will be deleted. Repeated distribution of goods, if the circumstances are serious, may lead to the closure of the store, the gain is not worth the loss, and this method is not recommended. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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