Steps of SEO optimization and how to break through the bottleneck of SEO
Source: Shangpin China |
Type: website encyclopedia |
Date: June 12, 2012
Steps of SEO optimization 1. Identify keywords Since all the work behind is basically carried out around the keywords determined in this step, determining keywords is the first and most important step in our SEO. If the determined keywords are biased, the subsequent work will be meaningless. The first step to determine keywords is to Website production Starting from the main business of, determine a group of keywords, and then adjust them according to the popularity and competitiveness of these words in each search engine, or refer to the keywords of competitors' websites. Keyword popularity can also be understood as attention, which refers to the number of searches for the word by netizens within a period of time. We can go to Baidu Index (index. baidu. com) to query. The degree of competition depends on how much paid bidding promotion is being done in the search results, and how much is being done SEO website optimization Generally, the reasonable main keywords and long tail keywords can be determined through the above analysis. 2. Analysis and adjustment of website structure Structural analysis mainly includes the following aspects a. Whether HTML code conforms to W3C standards and whether tags affecting SEO are used b. Whether too many flash, JS, pictures and other elements are used that are not conducive to search engine capture c. Whether it is convenient to customize the title, keywords, deion and other labels of each page d. Whether to support static output of web pages or static URL e. Whether internal links can be easily adjusted 3. Website content Search engines prefer websites with regular updates and original content, so we should reasonably arrange the update time of website content, and try to focus on original content, or at least ensure pseudo original content. If all the content is reprinted, the search engine will not give you a ranking. The updating of content must be carried out for a long time to be effective. 4: Links Website links refer to the inner chain and outer chain. The internal links of the website can effectively connect all pages of the entire website, which is not only convenient for visitors to visit, but also conducive to the crawling of search engine crawlers. The external links of the website are mainly the entrances to the website from other websites. First, it is convenient for the crawlers of the search engine to climb to the website and increase the entrance of the website. Second, it is conducive to increasing the weight of the website and helping to improve the ranking of keywords. 5. Website traffic analysis Analyze the achievements and shortcomings of the previous phase of SEO through the changes in website traffic, and establish the work plan for the next step of SEO on this basis. Then repeat the third to fifth steps, and add the second step if necessary, until the SEO effect is achieved and remains stable. How to break through the bottleneck of SEO?
Many novice friends usually stay in the outer chain and articles in SEO optimization. It has to be said that high-quality outer chain and high-quality original articles are really important links in website optimization. But when we look for high-quality articles all day long and do high-quality outer chain, should we reflect on some skills we have used in SEO, How to better break through your own SEO technology? 1、 Increase the overall weight of the website Improving website weight is not only useful for a few keywords, SEO optimization technology website is also very effective for developing long tail keywords. Long tail keywords will continue to rise only after the weight of the home page is increased. Here is a premise that a series of long tail keywords have been laid out, so how to improve website weight is a difficult problem, There are also many methods. I have summarized a few: 1. Website domain name 2. High quality external link import 3. Reasonable optimization within the article I sum up three points in total. Of course, there are others I haven't written down one by one. I think the best way is the second point. Otherwise, there won't be so many websites to buy friendship links and black chains to improve Baidu keyword ranking. Increasing the website weight is not only good for the ranking of the website, but also very good for the follow-up development of the website. 2、 Good at analysis and sorting Maybe many people don't pay much attention to the analysis and sorting. I mean keyword analysis, website statistical analysis, etc. Let's take an example to see how many pages Baidu Spider can crawl in a day, and whether some pages used to be frequent. If the page is very frequent, that page is not very important, Then we can nofollow. Those pages are very important, but Baidu does not include them at all. So we need to sort out all these pages, and then think about how to put these pages in different places on the website, and then achieve the goal of Baidu's inclusion, even have a good ranking. We also need to check the bounce rate of the website frequently, see which pages are very annoying to users, then modify them and record them, and then continue to observe. 3、 Don't SEO alone Many friends do SEO, which is a series of operations such as external links, articles, etc., but with the future development of Baidu, just doing some may not be enough. What we need to do is update the website brand. We can imagine that if users do not access your website through the browser, Will it be good for your website to search the name of your website directly through Baidu and then enter your website? Because Baidu will definitely put user experience first in the future, then whether the user has approved your website by directly searching the website name on Baidu, and whether the user has approved your website means that Baidu has also approved your website, regardless of whether it is recognized or not, it is certainly valuable for optimization. 4、 Mastering certain human resources This may sound irrelevant, but now social contacts are money, as in SEO. With contacts, you may get some friendship links or other benefits for free. Of course, you also need to help others for free, so you must manage your own network resources. SEO Optimization Technology Network may be able to get a lot of things you want from a single network resource. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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