Eight key points of website seo optimization analysis for high-end website construction

Website analysis is one of the necessary skills for every online marketer. What aspects should website analysis analyze? According to my understanding, website analysis needs to analyze three issues: SEO optimization status, promotion status, and customer experience.

In view of these three problems, High end website construction The company shared its own analysis method in detail. This article first talks about the analysis of the current situation of search engine optimization of websites.

Seo optimization analysis is very important. The following eight points should be analyzed:

1. How fast is the website open?

The speed of website opening is the first intuitive experience our website gives users, which is as important as the first impression between people. The faster the website opens, the more interested the user is in reading the website content. If the website is loaded for more than a certain time, the user will escape. It will be even worse if the user goes in through the bidding promotion link. See“ How to improve the speed of website opening? How to improve the speed of website opening&rdquo.

2. Whether there is a robot protocol;

Robots can limit the content of documents crawled by spiders to cover the materials that our website needs to cover, such as customer information.

3. Whether the selection and layout of page keywords are reasonable;

The choice of keywords is very important. Look at the three tabs on the page: title, keyword, and description. The layout depends on the content of the page.

4. Website content quality;

Content quality can be divided into logic and hierarchy between articles; Analyze the professionalism, readability, coherence and originality of the article itself.

5. Whether the opened webpage is static or dynamic;

The opened page is a dynamic address (see address bar, URL suffix), which makes it difficult for search engines to browse, grasp a permanent theme, and do a good job of SEO optimization. This is a fatal problem.

6. Domain name of the website;

In the same case, the first level domain name is superior to the second level domain name; Domain name. Com suffix is superior to other suffix domain names.

7. Are there 404 pages?

A good 404 page can reduce the bounce rate and improve the customer experience.

8. Outer chain;

First, check the quality of friendship links: consistency, pr, the status of friendship links (the best home page), whether there is nofllow, etc. Note: Do not make one-way links, even if the other party has high weight and good quality.

Secondly, what kind of platforms are sent through external links, whether these platforms are relevant to us, how prestigious and formal they are, and whether they bring high-quality traffic to our website.

The above eight points are several aspects that I should pay attention to when analyzing website SEO optimization. If you have other questions, please exchange messages! The best search engine optimization optimization to share with you! Well, that's all for today's article.