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Differences between online market research and traditional market research

Source: Shangpin China | Type: website encyclopedia | Time: June 12, 2014
The traditional market survey methods can be divided into two categories: documentary survey and field survey. Among them, the field survey method is generally regarded as the preferred method for market survey, but the field survey is large in scale, complex in process, and high in technical requirements, which requires a lot of manpower, material resources, financial resources and time. Generally, smaller enterprises are unable to undertake such large-scale survey activities. However, the cost saving copy investigation rules obviously cannot meet the development requirements of the information age. Internet market research has changed the operating procedures of traditional market research methods, overcome some drawbacks of traditional market research methods, improved the efficiency of market research, comprehensively promoted the development of market research activities, and had a revolutionary impact on traditional market research. Table 4-1 shows the differences between online market research and traditional market research.
Table of differences between online market research and traditional market research

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