How to make an excellent website
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-05-27
Today we only talk about one Website production Level, not business level. What kind of people need to cooperate with us to create an excellent website? First of all, let's define an excellent website. First, it can meet the requirements of search engine optimization. The second is to make users pleasing. Third, it can bring about transactions. It is an excellent website for small and medium-sized enterprises to do these three things. Such websites are generally called Marketing website 。 Today we speak only a web site production level, management level and does not speak the. What need to cooperate with which people can we make a good website? Firstly, to define outstanding website, the first is to conform to the search engine optimization. The second is to allow the user to pleasing. Third is to bring the transaction. For small and medium-sized enterprises website can do this three foot can be said to be an excellent web site, like this kind of site we usually call it marketing website.
In fact, I feel that many bosses, including many website building companies, do not understand what marketing websites and enterprise official websites are. Marketing websites can bring transactions, while corporate official websites display culture. For example, if you look at the websites of Lenovo, Haier and Huawei, the standard one screen and a half screen websites do not undertake the task of sales, but only display some corporate culture, publish some corporate news or launch new products. These functions are called official corporate websites. In fact, I feel many bosses including many site didn't understand what is marketing website and the enterprise website. Marketing type website can bring about trading, enterprise website is the display of culture. For example, you look at Lenovo, Haier, Huawei website, a screen semi standard, this site does not bear the sales task, just show some of the enterprise culture, the release of some enterprise news or new listing, these functions we call it enterprise official website.
Of course, what we need to do is a marketing website that can make money, generate transactions, and make users excited at a glance. We first need to define what is a marketing website before we know who should participate in the production. First of all, we need to be high-end and upscale, so art is a must, but as the operator of this website, SEOer, you must consider these issues from the perspective of marketing. You need to coordinate all these people, so SEO website optimization Personnel must have the thinking of the product manager. Of course we need to do is to make money, can produce trade, can can see marketing website allows users to Heartbeat. We first have to define clearly what is the marketing type site we know what the personnel involved in the production of. First of all to high-end atmospheric grade, so art is a must, but the operator SEOer as the site you have to stand to consider these issues in the marketing point of view. You need to coordinate all the people, so the SEO website optimization personnel must have a product manager thought ha.
In fact, marketing websites are not in marketing, but in demand. Demand is rigid, and marketing is just icing on the cake. You should first study your products, your users, your competitors and your industry. It is difficult for ordinary SEO personnel to have this skill. Generally, customer service personnel understand customers, product makers understand products, and bosses understand industries and competitors, including products and customers. Generally, the boss has no time or little time, and some questions can only be asked by the business (customer service) or product producer. Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.
Then typesetting is carried out from top to bottom according to the importance of the product requirements, so SEOer must be able to draw sketches. When you have acquired product knowledge and customer needs, you can draw a sketch for layout, and then hand it to the artist. After the artist is finished, it is the programmer's job. At least, the factors explicitly mentioned in Baidu webmaster platform cannot be deducted. The code should be simplified, the opening speed should be fast, and the best compression is possible, If the page is too long, delay loading and other details should be explained to the website producer, because many people who do websites do not understand SEO. Of course, if you meet someone who knows SEO well, you can save a lot of saliva. Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
After these things are done, you and your boss usually work together to improve the details of the website. Generally, I find that the boss is very familiar with marketing, and it knows everything except art and code space except SEO. Only a person who understands products, customers, competitors and industries can create an excellent website. It can even create the best website in the industry. After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.
I feel deeply about this in this company, and our boss attaches great importance to it. At the beginning of the website, we wanted to refer to our peers, but we didn't find one that was eye-catching. Later, we referred to other industries in terms of style and art design and saw good websites. Later typesetting and copywriting, including marketing titles, were all created by our boss himself. This website took a month to complete, and of course, the boss was busy and delayed some time. But this website is really the best one in the industry, whether it is for art or marketing needs. I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.
Of course, all these are based on our rational judgment. The market and user needs are constantly changing. Later, when we have the data in hand, we not only do SEO, but also do bidding. With the data in hand, we will continue to improve, for example, through the heat map, through the user's browsing trajectory to constantly improve our website. It's also about website management. I want to tell you that websites need to keep pace with the times, not that many websites are like this once they are created. They have never changed since then. I don't know where such websites can compete. Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.
Finally, let's summarize who needs to cooperate with an excellent website: Finally with an excellent website needs what people:
The first is art. It is better to have design thinking art. In this way, you will avoid many brain cell deaths and help it find materials. The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.
The second is to find people who understand the product. Second to find people who understand the product.
The third person who knows customers, customer service or business. Fourth, for those who know the competitors and industries, only the boss can do this job. Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.
Fifth, website producers should be those who understand SEO. Fifth, web producer, who is the best person SEO.
The SEOer is the person who needs to coordinate these people. You don't need to understand all these things, but you must have the ability to judge good and bad. This reminds me that SEO is not easy. I really pay tribute to SEOer with the salary of selling cabbage in the heart of the CEO. I hope that after reading this article, you will have a direction for making an excellent website, instead of giving the website establishment to the network company. And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.
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