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How to do well in website keyword screening in website production

Source: Shangpin China | Type: website encyclopedia | Date: July 21, 2012
stay SEO In the optimization process, SEOers generally choose some of the most popular keywords, because these keywords are searched by many people and have a large traffic. However, the selection criteria of target keywords for SMEs are somewhat different. Because the purpose of SEO is to bring orders to enterprises, the selection of target words generally needs to follow the following criteria:
 
1、 Don't choose website keywords based on empty guess and subjective assumption. You should choose appropriate keywords based on network survey.

Regardless of enterprise Website production The size of the scale, as an SEO staff, every time we build an SEO site, we need to make a brief SEO plan. Before making a plan, we need to find data as the basis for implementing optimization. Although the keywords selected by the enterprise website must be from the perspective of customers, it is inevitable that there will be subjective assumptions of operators, so some data will be needed as support.

1. SEOer can search for the word in major search engines and observe the number of results and the type of enterprises bidding for advertising. If there are two or more enterprises of the same type as itself, your choice is correct;

2. You can search all the preliminarily selected target words, and then check whether there are similar enterprise websites in the top natural rankings in the search results. If there are, you can analyze the title and meta tags of the website to see whether they match your choice, and then determine the two most suitable words.
 
2、 For small and medium-sized enterprises, they should choose the most appropriate website keywords rather than the most popular ones.

3、 Small and medium-sized enterprises need transposition when determining target words.
Through the above three principles, we can basically determine the target keywords of the website. However, due to the characteristics of the enterprise, more than 80% of the website traffic may come from the target keywords, and the long tail may only account for less than 20%. Therefore, the selection of target keywords plays a decisive role.

As for the remaining SEO elements, such as optimization in the site, keyword density, selection and layout of long tail words, internal and external chain construction, website updates, friendship links, etc., as long as they are carried out in an orderly manner as planned, if the competitiveness based on the target keywords is not very great, generally the SEO scheme can achieve basic success in about 1-3 months, and the website will have a good ranking at that time. At that time, although the keywords selected by the website were not the hottest, the number and quality of customers brought to the enterprise would be very high.
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