How SEO workers should design website paths
Source: Shangpin China |
Type: website encyclopedia |
Date: July 21, 2012
A perfect seo How about workers Website Design route: 1、 How to do static and pseudo static, dynamic path selection. 1. Not all websites are suitable for purely static paths. 2. Pure static path is actually more difficult to control, and many program systems cannot be pure static. (What we need to do now is pseudo static and dynamic. We need to budget our website in advance to do pseudo static processing. We need to prevent what kind of errors will occur in advance, and many other paths adopt dynamic paths, which do not need pseudo paths.) All small and medium-sized enterprises strongly recommend that we use the dream weaving system (CMS) to generate static. There will be some problems in the dynamic situation, because the content is relatively small, because the enterprise website should try to ensure that the inclusion rate is very high, and the enterprise website should ensure that every product is included. If you can't include dozens of product industries and hundreds of product industries, what are you doing? How should we do that? Generally, we use WPs as resource stations and write personal blogs. Benefits of cms. Try to ensure the inclusion of each product page. <1> In order to avoid some unnecessary troubles caused by dynamic paths to our enterprise stations, we recommend using static paths to solve the problem of spider crawling difficulties. <2> The static path can do a better job of the "second" point I want to talk about. Shopping malls and forums suggest that you use pseudo static. Why? There will be a large number of regular paths and pages with parameters in shopping malls and forums. A large number of calls are required. Note: Before going online, you must mask the entry of the dynamic path that may occur. (Static path, which is pseudo static) The general pseudo static path does not exist for easy identification. For example:/guke/. Generally, it is likely to be static, because the real directory will not appear. Pseudo static will appear some real directories, because you will be very sad to write, because you know that there are directories now, but do not know later. If you write again, it will be doomed, because the previous path will become invalid. He has a real catalogue. Some. asp and. php programs are static, mainly depending on the program. What are the characteristics of dynamic path? It usually contains a "?" question mark. Why do malls and forums strongly recommend writing pseudo static? Benefits 1. Forums and shopping malls do not use pseudo static. We find that its inclusion is worse than poor static. Because the path of the mall and forum is very long, it will form a series of long paths, which will affect the crawl. Even if the path is too long and there are too many parameters, the search engine will lose. [The abbreviated version of the forum must be blocked, and the mobile version is not needed, because it will have a dedicated mobile search engine to capture it, and you can not display it.] Abbreviated version: after opening a website, there is no picture; There is no influence in the forum, and it must be removed. Forum Archiver page (it can be set in the background of the dz forum, because it will affect the inclusion of your forum, and the content is completely repeated) (1) Background ->interface ->navigation ->navigation settings ->bottom navigation ->remove the "available". (2) Background>Global>Site functions>Management related>Enable the Archiver function of the forum: No Why does DZ officially make this version? Because it is the earliest convenient search engine included. Search engines do not allow different paths and the same content, because they will be punished and their rights will be reduced. The forum is pseudo static, and the mall is pseudo static. All dynamic addresses with intersections should be masked with robots.txt. There will also be entries on the page. If there is an entrance, it will be troublesome. It may be included by the search engine, so we must block it. Those will form intersections: shopping carts. We need to deal with them. When we deal with them, we need to use robots. txt to shield them. If a website does not do dynamic or pseudo static, it will go online. Generally, we should not do pseudo static again. Because he is already online, if we do pseudo static for him again, it will result in dual path inclusion, and the internal chain system will be completely changed. Sometimes we have to modify and pay for losses. At this time, there is no way. You have to make a good prediction. The program and the path change (dynamic to static, static to dynamic) are divided into two parts. The first part is the function you want to implement, which is to meet the needs of your users. [Closed pages and directories will not be given weight by search engines. Generally Baidu will not include them. Google will include them if it reaches a certain weight. If it does not rank, it will prompt you with a title.] The second part uses a static path and writes its own static page to achieve the keyword ranking we want to do. I may have such a dynamic program that I need to meet the needs of, which is not conducive to keyword ranking, so I will make a static path, specifically for ranking, and put it in the home page navigation. Closed path closing Key words are useless. 2、 How to match the directory theme with the directory.
Case: We need to make a directory of SEo technical articles. What kind of path should we use? It looks better. We can immediately distinguish the second one. We must obey the rules. (1) The directory cannot be abbreviated, but must be spelled in full. (2) We can't spell more than 3 Chinese characters, because users don't understand. Two Chinese characters are the best. Example: game | activation code | novice card | number | center We split these words and put them into Baidu search. The easier it is to find our theme, then it is the core word, the subject word. If the novice card appears in front, there is no need to repeat it later, and the search engine can recognize it. (3) The keywords in the path should not be repeated. (4) Common words can be in English. For example: bbs, blog, game, key, news, about, video Job, chanpian, III. The content page path in the station. The content page does not need to establish a path unless it is a separate topic page. The inside page is better indicated by numbers and time. Should the topic page be a keyword? Topic page explanation: very rich content. The theme should not only do a lot of internal links like lists, but also content expression and product expression. The topic page should be in the relevant path, because it is convenient for inheritance. The subject page must be done, not the inner page, and the subject page must also be described. 4、 Path uniqueness problem. The first and third places are included. He is a page, Baidu regards him as two pages. This is a serious problem, so we will make some mistakes in details. Baidu thinks that this path and this path are two addresses, indicating that the search engine needs to be improved. Before improvement, we need to deal with it. This means that the weight of the two pages is decentralized. If their website paths are not decentralized, then the weight is higher, which is more conducive to ranking. Solution 1: Modify the default home page. In the background of your space, there is a default home page setting. You need to first place the default home page. The second solution is not to give entrance. Try not to use disallow:/to block. If it is included, it will be blocked. Contents Page In the browser, the directory page does not print "/" and does not print "/". If "/" is not marked on the home page, it will automatically jump/up. The discrimination of search engines is completely opposite. When our domain name is included, "/" will be displayed. The directory page will also be included without "/". The problem with and without slashes only exists in the directory page, and there is no skew on the home page. What should we do? (1) The directory path in the station should be unified (no entrance) (2) The outer chain of the linked directory should also be unified, and should be consistent with the unified path of the inner chain. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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