How to build the website of the research institute that the search engine likes?

　　 1. The server should be stable.

The choice of website host is very important. There are many choices of host. Whether you choose a virtual host or an ECS, in order to better ensure that Baidu crawlers can quickly crawl website content, you must pay attention to the host: the access speed must not be too slow, you can try to improve the broadband, configure MIP and CDN acceleration. In addition, it also needs high protection capability to ensure the security and stability of user data.

　　 2. Regular update

Let the search engine develop the habit of visiting our website regularly, just like a person's work and rest, let the search engine develop the habit of visiting our website regularly, which helps to increase the search volume, and our updated pages can be searched by the search engine.

From the perspective of original articles, search engines like new things. Titles and content that have never appeared on the Internet are the best. Now search engines pay more and more attention to user experience, making search engines more and more humanized. In order to achieve the goal of user experience, search engines are increasingly capable of identification. Therefore, in website construction, it is necessary to ensure that there are no words similar to search engines on the Internet. The update of our articles usually needs to be based on the principle of originality.

　　 3. Rationalization of website structure

The structural design of a website is often a problem that developers tend to ignore when developing a website, but it is conducive to search engines to understand the content of the entire website. Therefore, the website needs to ensure that the URL path is unique and meets the SEO optimization criteria. Also pay attention to breadcrumb navigation. H1 tags should also be used reasonably in each website address. Pay attention to the matching of website structured data and the acquisition of relevant search permissions on mobile terminals.

　　 4. The design should be simple.

The design should be simple, the navigation should be clear, the presentation should be detailed, and so on. These are things to do from the perspective of users. Only users feel good can prove that the enterprise is good, so we should consider what users need when building websites.

　　 5. The overall practicability of the website

For users, how useful your website is and whether users like your website should be considered. If users spend more time on your website, browse more pages, frequently visit your website at different times, add browser bookmarks, and add comments on different online bookmarks, these can help search engines understand the practicability of your website for users.