What details should we pay attention to in the optimization of the enterprise website?

A large number of the same keywords are placed in the alt attribute of the home page image, resulting in a high keyword density of the entire page, which is considered as cheating by search engines, and thus punished.

　　 Second, there are many links in the homepage layout

In order to quickly improve the website ranking, many webmasters directly layout a large number of links on the homepage of the website to achieve the goal, which is very unpopular in search engines.

　　 Third, the quality of articles is too low

If the quality of the website is too low, the article is not smooth or irrelevant to the theme, the user's stay time will be very short, the bounce rate will be high, and the website ranking will naturally fail.

　　 4、 Anchor text stacked on the inside page

This question is actually the same as the first one we mentioned earlier. In order to quickly improve the ranking of keywords, website administrators usually not only anchor the text of keywords on the home page, but also do this operation on the inner page to improve the ranking of websites. These methods are not desirable. Maybe the website will achieve some results in a short time. However, in the long run, it is inevitable to be demoted.

　　 5、 Too many spam links

The exchange of friendship links can improve the website, but if the link quality is too low, the website will be degraded.

　　 Sixth, title keyword accumulation

In order to improve the ranking of keywords, many people repeatedly appear two identical keywords in the title. This method is easy to be considered by search engines as keyword stacking and suspected of cheating, thus being punished.

　　 7、 The external chain grows too fast.

In order to speed up the ranking of websites, many people have added many external links to their websites, leading to the demotion of websites. If a large number of websites are added at one time, they will be considered as cheating by search engines.

　　 8、 Overoptimize site code labels

When optimizing website code tags, be sure to pay attention to the flexible operation of tags and not overuse them. Any misuse of tags will only lead to over optimization. Common tags include h tag, alt tag, tag tag, etc. Take the label as an example. It is usually used in the title of an article. When using, pay attention to the grade, grading setting and application of the H label. This is very friendly to search engine spiders and users.