What problems should we pay attention to when building marketing websites?

First, when building a marketing website, Beijing Website Construction Company It is believed that the first thing to consider is its marketing, followed by the content of the technical level. It should be designed on the basis of marketing psychology, with a certain degree of marketing guidance, so as to build a real marketing website.

Second, we should pay attention to the construction of website brand and the website's all-round and multi-channel network promotion. The main function of the traditional website is to display the image and introduction of the company. The construction of such a website is relatively beautiful. There is no marketing type website. This kind of website is mainly developed and constructed by technicians. On the one hand, technicians do not have network related expertise, and on the other hand, technicians do not have marketing awareness. Compared with the marketing website, it not only has the aesthetic degree of display form, but also has strong marketing ability, and can guide customers to place orders from the perspective of customer psychology. During the construction, not only the marketing type should be considered, but also the brand and corporate culture of the enterprise should be integrated, which will also enhance the marketing type of the website to a certain extent.

Third, do a good job in the construction of search engines while doing a good job in user experience. The first thing to do in the construction of marketing type websites is to make it easy for users to find them. That is to do a good job in the search engine optimization of the website, so that the website can have a good ranking on the search engine, and then have a good exposure on the search engine, so that potential customers can see that there is a possible order. If even the target users can't find where the website is, Then there is no way to carry out online marketing.

4、 During construction, user experience should also be considered. When the customer is browsing the website. How can we keep the customer, and move the customer's heart, so that he has an impulse to place an order. To do this, not only the influence is good, but also the user experience of the website is required to be good, which will increase the stickiness of the website to customers and increase the conversion rate of the website. Therefore, marketing and user experience should be taken into consideration when building websites. This can improve the conversion rate of users to a certain extent.