What can the website do to prevent 628 incident from happening to us
Source: Shangpin China |
Type: website encyclopedia |
Date: July 2, 2012
modern SEO Core, these four points are actually SEO core. Don't forget the content of "Wang Wai Chai is the emperor". In fact, as long as these four points are used well, not only Baidu K will not be let but also will live well in Baidu. This 628 incident made me find that many people blame Baidu for taking a chance when their websites have problems, and never reflect on what they have done wrong. Don't look for reasons on yourself, but look for reasons on others. A group chat saw that a site that has been original for several years didn't do anything illegal, and Baidu's 2B gave K a hard time. Maybe you just think you are doing well. In fact, Baidu doesn't think so, nor do users? It is undeniable that this large-scale K site like Baidu will inevitably hurt innocent people, but I believe that as long as your site is truly excellent and users like it, it will not be long before Baidu will let you get away with your grievances and return you a fair one. In fact, every time such a thing happens, only from time to time can we reflect on why search engines do this, and why the station is punished? Only through these considerations can I grow and do a better job Website production To prevent similar 628 from happening to you again.
Because on this magical Thursday, June 28 is a black Thursday for many people. Baidu K, the leader of China's search engine, has a large number of sites. The scale of K station this time is the largest one ever seen in SEO for more than two years. The previous one was the 520 earthquake, but the data was absolutely wrong that time. Because a lot of keywords searched were completely irrelevant, and the influence of that time was also great, but that time was completely a database error, purely due to Baidu itself. A discerning person can see at a glance that if Baidu dares to give those results to users, it is obviously not far away from closing the door. Although many people said it was a problem with Baidu data this time, I don't agree with it, because this time the site industry is very wide. And from the current search engine, it has improved, so from the search results, it is no problem, so I think it should not be related to Baidu itself, or Baidu's crackdown on spam sites. Since Google's Panda algorithm was upgraded last year and its Enterprise Russian algorithm was upgraded this year, friends who have watched can still see that Baidu will adjust accordingly whenever there is a big movement in Google's algorithm. In May, Baidu web2.0 anti spam announced that this K site is related to this, so what should I do to stop Baidu K from coming up?
Be a brand site. Brand site means high-quality site, first. Judging that Baidu K is going to those rubbish sites this time, we can't rule out the possibility of accidental killing. First of all, if your site is killed by mistake, I don't believe it will be recovered in a long time. But to be a brand site, you need to have a long-term heart from the beginning. From time to time, you need to provide high-quality content, from time to time, you need to provide valuable services to users, and from time to time, you need to solve various problems of users. Here I want to explain to you what high-quality articles are. High quality articles are what users like and can help users solve their problems. Having these kinds of material talents is called high-quality content. It's not the damned original. Original doesn't mean quality. For example, if I go to QQ group to copy a dialogue, it's also original. But do users like it, help them, and solve user problems. Original is not equal to high-quality content, we must understand this truth.
The second is to build a site with user groups. Users are the most important factor of a website. A website without users is a dead website. The more users there are, the more active and valuable the website will be. This is true not only for website owners but also for search engines. Maybe we don't make websites so intuitive. It may be impossible to see how many users there are on a website. If you play microblog, this will be particularly obvious. For example, if you have an industrial microblog with 600000 fans, it can be worth hundreds of thousands of people. Of course, it is not a brush, but it can not be so intuitively reflected in the search engine. In fact, the mechanism is the same. For example, your website has 200 targeted users coming to the site the day after, while others' websites have only 120 people coming to the site. Obviously, your site is more competitive. Search engine is to find excellent websites for users. It is obvious that you have more audiences than your competitors, which means that your website is better than others. Of course, it is easier to make long tail words by putting you first
The third is to do well in content. There is no mistake in saying that content is king. Content is the foundation of a website. If there is no content, it is useless to promote everything in a virtual way. It is useless to do SEO well. No matter from the perspective of traffic and transformation, if your website cannot provide excellent content, the first time a user comes will never be the second time. How can this ranking be better? Search engines of websites abandoned by users will even abandon them because if search engines can't help users find favorite websites, people will abandon search engines, which is also the fundamental value of search engines. Therefore, ranking excellent websites first is the value of search engines, which is more important than life, The trend that content is the king is also becoming more and more apparent. The influence of the external chain is also declining every year. Those external chain commissioners should have a sense of it, so here I also advise you to put content first. When do you spend more time on content than on the external chain? It is estimated that you are not far from victory
User experience, fourth. The word "user experience" is also said to be rotten by SEO, just like the slogan "content is king outside the chain", everyone stays in the era of slogan. However, few people actually do it. The author understands this way to let users find the content they want in the fastest time on the website. Let's talk about the largest number of Taobao customers on Baidu K this time. Those conservative Taobao customers are all advertisements with large screens. When a user enters the website, all the advertisements displayed on the website are advertisements, and no content can be seen. And those contents are all garbage collected, saying that Baidu is not a K site. We should not only provide high-quality content, but also let users find it as quickly as possible to save users' time. It also needs to change according to the change of time, the change of market, and the change of user needs. Only by following the trend of users, the site will not lag behind, and has core competitiveness in search engines temporarily.
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