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Increase website relevance without ranking on the external chain

Source: Shangpin China | Type: website encyclopedia | Date: July 2, 2012
Exporting links is also important. If I do a "Saskatchewan immigrants" keyword pointing to friendship websites, the first three points are about the content of the website itself. besides. Then the search engine will obviously think that my website is also related to Saskatchewan immigrants, pointing to authority Website Design It may also improve the relevance of my website. This is also an important reason why the weight of hao123 is very high.

Googl values the external chain, and everyone knows the important factors of website ranking. Baidu values website relevance more. What is website relevance? When a user searches for a keyword, the search engine will try to return results more relevant to the keyword. When the page content layout is fully reasonable, the website ranking can be supported without an external chain. Today, I would like to share with you this technology: how to increase website relevance.

1. Title design

It is equivalent to the platform of the whole website. Obviously, the title is very important and should fully reflect the core content of the page. And can fully comfort the user's desire to click. The title is the most obvious part that users see in the search results. Therefore, the weight of search engine's relevance matching to the title has always been very high, especially the title of the website's home page. Not only for the home page, but also for the relevance of the entire website.

2. Navigation design

Navigation is often the top horizontal of F. Navigation is not a simple company introduction. Navigation is very important. professional SEO They will consider using the "F" layout. Navigation such as product list, industry news, contact me can get a good ranking. The navigation position is very high in the whole page and also a compass to guide users to check the website content. Therefore, the navigation should try to put the most important content (including keyword content) of my website into it. I often find that many enterprise websites occupy the same place in the navigation: company introduction, contact me to leave messages about my users. These contents will not bring any benefits to the ranking of the website, but occupy the most important position in the website. In fact, these navigation systems use a "About me is enough", and then set up a secondary navigation system.

3. Layout

The content that occupies the most content in the website page is obviously the content placed on the home page. Generally speaking, the content in the upper left corner is more important than that in the lower right corner. So, in addition to navigation. Usually I put the most important content on the left two-thirds of the bottom of the navigation, so that users can find the content they want in the shortest time, which is conducive to the user experience of the website.

4. Focus on the theme

This is usually the theme. Then all of my sections will focus on this theme. For example, if I do an SEO forum, the website will have a core keyword. Then all sections of my forum should be related to SEO as much as possible. Some irrelevant sections, such as irrigation section, will reduce the relevance of the website.

5. Rich content

Flash and video websites are easier to get good rankings. The rich content is not only reflected in this aspect. For example, if I have a website that is "Canadian immigrants", then my website will include more relevant content to Canadian immigrants as far as possible: Canadian investment immigrants, Baidu prefers to provide users with more rich content websites. So it often has pictures. Federal skilled migration, immigration minister Connie, immigration visa, etc. The richer this content is, the more it can prove that my website is related to "Canadian immigrants".
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]