A good way to optimize and promote websites
Source: Shangpin China |
Type: website encyclopedia |
Date: July 30, 2012
As Seo optimization People, on Website construction Before that, we should fully consider various elements of search engine optimization, and consider seo in online marketing and website planning. The significance is to analyze users' needs according to the overall website, analyze and guide customers from a comprehensive perspective, explore, sort out and improve the overall quality of the website, make the website what users want, and make the website more competitive in the industry, More in line with search engine optimization standards. Only SEO+website editor+technology+art+UE user experience can create a perfect website for website planning. What we need to do is to integrate the content and form a distinctive theme that is attractive enough. In fact, that's enough! As seo optimization staff in the website construction will be fully considered before search engine optimization the various elements, in the network marketing and web site planning to consider seo, significance lies in the whole according to the website, analyzes the user demand, standing in the Angle of comprehensive analysis and lead customers, to explore collation and improve the quality of your overall site, a site is the user wants, and make a web site more industry competitive power, more in line with the standard of search engine optimization. Web site planning to SEO + website editor + + + UE technology art user experience can force to create perfect web site. We have to do is content conformity, form a distinct theme of attractive enough. In fact, this is enough! To optimize the content of the website title bar, first write a brief introduction, no more than 30 words, and then adapt it to import keywords related to the industry of the website as reasonably as possible, in other words, write a "search engine version" of the website introduction. The content page of the website, especially the home page of the more important channels and columns, should be added with the same title as the home page of the website. The addition principle is similar to the home page title of the website. If a channel will develop into a sub site with an independent domain name, this step is more important. Then add and optimize the website homepage tag, embed descriptive text in the website homepage code, summarize the characteristics and advantages of the website, and also use the language characteristics of search engines, which has a good effect on optimizing the search engine scanning results. Similarly, the same steps should be taken for the home page of important channels and columns on the website. Other related to the optimization of search engine scanning results, such as adding bold text titles (don't replace them with pictures), column settings to facilitate search engine scanning, adding content pagination, etc., can also be done appropriately, but it should be noted that you must not try to "cheat" the search engine through the so-called "search engine optimization (seo)", That will be severely punished! The "mobile home" is a typical negative example. The content of the title bar to a website optimized, write a brief introduction, not more than 30 words, and then the adaptation, as far as possible the reasonable introduction and web site is located industry relevant keywords, in other words, must write "search engine" version of the web site. Web page, especially the more important channel home page, columns, should add the title of the same as your home page, adding principle and your home page title similar, such as a channel will become independent domain name son stand it, then the step is more important. Then add and optimize your home page label, the home page code, embedded descriptive text, summarized the characteristics and advantages of the web site, also, also want to use the search engine's language characteristics, the optimal search engine scanning results have very good effect. The same, the web site is important channel, the column should adopt the same page operation step. Other related to search engine optimization of the scan results, such as increasing the bold text title (don't use pictures to replace), column setup to search engine scanning, increase the content page, and so on, also can be appropriately do some, but should pay attention to, must not try to through the so-called "search engine optimization (seo) " to "deceit" search engine, it will encounter and severe punishment! "Mobile phone home" is a typical negative example. Add friendship links. The friendship links here specifically refer to websites outside the industry where the website is located that have no direct relationship with the website content. Such link exchange can filter users from each other, which is worth considering. However, it should be noted that other important partners should not be mixed on the website, and should be treated differently. If necessary, drop-down menus, paging pages and other forms can be used. Try to set up an industry news channel. Many industry websites are dismissive of this, which is not an ideal practice. Setting up industry news channels and achieving daily updates at a very low cost of human resources will not only help improve and enhance the search engine results of the website, but also help attract industry users and enhance the stickiness of the website. The key is to strictly control the cost of content and its update, and try to use the news channel of the portal website to reprint. Add link, here's link to to the web site is located outside the industry, and the website content have no direct relation website, such a link exchange can each filter users, is worth considering, but should pay attention to, must not will the rest of the important partners mix listed on the web site, should separate them and, when necessary, can use a drop-down menu and tabs, refills, face form. Try opening industry news channel, many industry site pooh-poohed it, this is not very ideal practice. Open industry news channel and at a very low cost of human resources to achieve the daily updates, not only to help improve, improve your search engine results reflect, and to attract industry, strengthen the sticky web users have a lot of help. The key is to strictly control the content and the cost of the update, making the gateway website news channel to carry. Before and after the launch of the website, you should try your best to write several papers about the main characteristics and development prospects of the industry, attach your own signature, website address, contact information, etc., and try to make it widely disseminated. In the past few years, there have been many soft articles titled "XX Top Ten Mistakes", which is a good form. An industry site without a forum is almost unimaginable. The low efficiency of its promotion will soon make decision makers miserable. We should set up a forum, divide the columns, increase the stickiness of the website, and create a communication platform between users. You can find senior members with certain appeal in the forums of the same industry, and let them act as mottled bamboos. You can also send emails in groups: use email to promote, which is one of the indispensable main means in website promotion, but the specific operation has a lot of attention, and you must not be blind and crazy. Once the website is blocked by the email server, it will be very passive. At the same time, it should also be clear that this means has a great negative effect and can only be stopped. We must not promote reliance on email, which is no different from suicide. What we should pay attention to here is mailing group. How to build a QQ group of website users, how to retain website users, how to develop website users, popularity is very important! Establishing relevant QQ groups is conducive to word of mouth promotion and publicity! Let your users promote it for free! We use QQ, Wangwang, Bubble, MSN and other mass media to send messages. Don't be afraid of being scolded. As the saying goes, if you are good, you will become a ghost! Mass distribution of supply and demand news: The supply and demand news column was once popular. Many local information ports, industry portals, etc. have set up this channel or column, which was once regarded as the landmark content of such websites. Now, although it has shrunk, it can still form many propaganda points. There are two ways to use these resources for publicity: one is to search through search engines and find more such websites; Another way is to find free or cracked mass software, and find several different versions. Another good method is advertising chain publicity: this method is very helpful in stimulating the basic traffic of the website at the initial stage of the website's establishment, but it should be carefully selected according to the content characteristics of the website to prevent the phenomenon that other websites in the chain have illegal content and damage their own brand. Web site before and after opening, should work mind, write a few article about the industry's main characteristics, the prospects of development level paper articles, attach own signature, web site, and contact way, etc, and try to make widely spread in the past few years, there are many entitled "XX ten big error," and so on, the soft, this is a very good form. A no BBS industry site was almost unthinkable, its promotion efficiency low will soon make decision makers pain in the neck. We want to offer BBS, differentiate good column, increase your viscosity, make the exchange platform between users. Can the BBS in same industry to look for those that have certain appeal of a senior member of, can let them have to act as a director. Can a mass email: use of mail promotion, this is the indispensable website promotion of the main means one, but specific operation has a lot of exquisite, must not blind crazy hair, once the email server blockade web site, is much more passive. Also want to be clear about, this means has a negative effect, can only modestly, must not all promotion depends on email, and not much difference between the suicide. Here to cause attention is sending email groups. Building a website users keep website users how QQ group, how to develop websites users, popularity is important! Establish relevant QQ group to promote public praise on propaganda! Let your users are free for your promotion! Like our personal use QQ, prosperous, bubble, such as MSN mass tools, crazy hair information, don't afraid of being scolded, as they say is not a ghost! Cluster supply and demand news: supply and demand news column there was a fad, a lot of places information port, industry portal, etc are opened the channel and program, even once considered these websites of the symbol of content, now although already shrinking, but still can form many booth. The use of these resources of publicity, generally USES the two measures: a story is through the search engine retrieval, look for some of these sites; Another way is looking for free or crack mass software, many find several different versions. There is a way to advertising chain publicity: this way to the early in the website founded, for stimulating the flow is a basic web site to help, but you have to the content on the website features carefully chosen, prevent to appear in the chain for other websites have illegal content, and injury and its brand phenomenon. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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