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What are the benefits of internal and external search engine consolidation and optimization

Source: Shangpin China | Type: website encyclopedia | Date: June 18th, 2012
No matter how much you do, the effective work pursued by network promotion. If you don't master the methods and techniques, you will eat without flattering. But skill is skill. Network promotion is a long-term work, which needs a heart of perseverance. Don't check the effect of promotion with webmaster tools every other half day, let alone question your promotion strategy every ten days and a half months. The importance of website content and promotion requires different strategies according to different website types to achieve SEO Purpose.

To put it bluntly, it is to increase website exposure and improve keyword ranking. I believe that the purpose of most webmasters' seo work is to obtain the best website ranking with low investment. Search engine optimization is to use the rules of search engines to Website production Carry out relevant optimization. So as to obtain considerable income and commercial value. Profit is the ultimate goal of most webmasters, and their SEO work is not of great value (except professional SEO workers). This is just a technical means of online marketing. Only when economic benefits occur, is the success of SEO. Some webmasters only use a month or so to make a keyword with low search volume and low competitiveness top three on the home page, The resulting traffic is very little, which actually wastes a lot of energy but does useless work. Therefore, I should be very careful when determining keywords, which is the basis of later optimization, and selecting the right keywords can achieve twice the result with half the effort, otherwise I will have to work hard and not be flattered. So, how to optimize the search engine?

First, optimize the station. 1、 Build a good foundation.

A solid foundation is the foundation for building tall buildings. No matter what type of website you have, it will rise from the ground. In station optimization is absolutely the first step. The internal optimization of the website includes internal chain distribution, keyword layout, navigation bar, etc. Good internal optimization makes the website better represented in search engines. However, the optimization of websites on the site has different priorities for different types of websites. In this respect, webmasters of different websites need to distinguish. For example, portal websites with comprehensive information need to publish a large number of articles and pictures, while Taobao guest pages can not be operated during the optimization of websites on the site. As long as the navigation and connection layout are well done, of course, Some relevant articles are more conducive to the weight and ranking of the website. Here, the preliminary work of optimization in the station is basically over, but the later maintenance work should continue. It is better to update the website content and publish new articles regularly every day.

External optimization is the temporary work of network promotion.

But ultimately all methods need to rely on third-party platforms. The correct selection of third-party platforms should fully consider the weight, relevance, content and other aspects of the platform. A high-quality platform can bring me a better external chain. The purpose of external optimization is to increase the external chain of the website, improve the weight and keyword ranking. There are many ways to do this. It can even bring direct traffic. What kind of third-party platform is high-quality and efficient? Now let's talk about the selection skills!

I believe that no one will promote their own websites on low weight platforms. Weight is the score of a website's content originality, external chain quality, activity and other comprehensive evaluations, and website weight is the primary consideration. The platform with high weight believes that the popularity will not be very low. There are many tools to query the website weight with high quality, and webmaster China has a good tool. Through SEO comprehensive query, you can not only see the website weight, but also Baidu snapshots, the external chain, and the number of included websites for reference.

For example, there are many types of website platforms, such as question and answer platform, portal website, forum blog, shopping website, etc. Generally, the platforms that can be used for promotion are portal websites, forum blogs and question and answer platforms. On the one hand, these platforms are usually more active, interactive, and have a large number of potential customers. If done well, they can bring direct traffic. Second, the content of these stations can be easily reproduced and become one free external chain after another. Why not.

Next, we need to filter the relevance of the website platform. Relevance website platform can release the external chain and establish friendship links of my website far better than the information released by irrelevant websites. Such as the weight and type of website platform. The promotion information published by a website that makes "handmade soap" on the beauty and skin care portal will be far better than the advertisement published on the webmaster forum.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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