What elements should we pay attention to in the construction of foreign trade websites?

1. Website language coding

The browser code of some foreign trade websites produced by unprofessional foreign trade website construction companies may still be the Chinese code "gb2312", rather than the international code "UTF-8" or "ISO", which will lead to garbled code when overseas users open the website, which is common in those company websites with Chinese and English versions at the same station, The website construction service provider directly translated the Chinese version of the enterprise, but did not translate the program? The code is converted to the English version, but users need not worry about this. The PageAdmin system uses the UTF-8 international code.

(Shangpin China website construction)

2. Language font and size

The fonts of non professional foreign trade websites often follow the Chinese idea of "Song typeface", but according to research, the font of English websites is not Song typeface but "Roman" font. You can see that some websites use Song typeface in English. What do you think? How uncomfortable? Maybe it is related to the characteristics of each kind of text. Also, the size of the English font tends to be around the size of the 10 point font. Chinese people may think it is too small. But English is the mother tongue of some European and American countries? Words are the basic element. Their reading habit is to see as many words as possible at a glance. This is different from the thinking of most people in China.

3. The style of foreign trade websites is different from that of Chinese websites

The style of foreign trade websites is quite different from that of Chinese websites. When we compare some Chinese and foreign websites, we can immediately draw a conclusion that Chinese websites are very complex in structure and have many colors? The general structure of the website is very simple, and the color is also very simple. Here, the structure and color of foreign trade websites mainly reflect a kind of simplicity and atmosphere, which is something that Chinese websites do not have and need to learn.

4. How to open a new window on a web page

The opening method of linking new windows is a feature of Chinese websites. English speaking countries are accustomed to using the current page opening method. If they still use the new window opening method, it will go against the habits of English users.?

5. Language translation

The English expression of the English foreign trade website should be an important point in the production of foreign trade websites, but in reality many companies have not paid attention to it. Some find a student learning English to translate, some use a software to translate, some take a dictionary to translate. In fact, they are very unprofessional and have a bad impression on customers. From the customer's point of view, foreigners may not understand them, or they may think they are unprofessional, resulting in the loss of professional customers.

6. Server selection of foreign trade website

Where the potential customers are, the server host location will be chosen. This is Foreign trade website construction One of the basic principles of the website, it is better to be in the United States or the country where your business is located, so as to ensure the speed of local users to open the website.

7. Picture processing

A lot of domestic websites deal with ordinary pictures, which makes the website feel very colorful, while foreign websites we can see, which are generally very light and simple. In order to do business with foreigners, it is better to cater to the habits of foreigners.

8. Browser incompatibility

The proportion of Internet users in the United States and Britain using non IE browsers is relatively high. For example, Firefox may account for more than 15% in the United States and Britain, but it is found that many English websites of export enterprises are under construction? The browsing under the fox is completely misplaced and deformed, and it is impossible to obtain basic website information. With the increase of Firefox's market share, this problem is becoming increasingly prominent, and has become a serious problem affecting overseas promotion. So when you create a website, do you want to create a website? Test it with several browsers.