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Several special places of website operation in the medical industry

Source: Shangpin China | Type: website encyclopedia | Date: June 18th, 2012
The operation mode of hospital website is simple. The influence of humanities and other factors is relatively simple in terms of network. Many peers have also studied this, and the local hospital network is not more competitive than the provincial capital center network. In general, there is no competition among those hospitals. Here is a brief analysis of local hospitals Website production Several discussion points of operation mode. According to the difference of each place, the general local network needs more offline synchronization.

As we all know, local user groups seldom surf the Internet at ordinary times, and surfing the Internet is nothing more than watching videos or watching news on some portal websites. Few people actually visit foreign websites. If they really shop on foreign websites, in fact, a small county can travel back and forth by motorcycle in 10 minutes, so local websites have some limitations. The medical industry is different from other industries, and hospital websites are the brand symbols of hospitals. According to the psychology of local users, they need to know the qualification or medical level of the hospital before coming to the hospital. Generally, they will obtain information through relatives, friends or online. Therefore, to do a good job in local hospital website operation will focus on these aspects.

First, learn to choose website advertising

Now many operating websites attach great importance to the advertisements on the website, especially many webmasters. After the website has just been launched, they desperately put too many advertisements on the website. When they open the website, almost all of them will be covered by advertisements! This kind of way that seems to bring profits to the website, but because of the numerous advertisements, it has lost the attention of the majority of users, and will finally make your website get nothing. In fact, whether it is a new website or an old website, advertising should be well controlled. There is nothing wrong with website advertising, which allows users to understand your information most directly and quickly. It is the so-called "full moon will lose". If there is no good control, it will have an anti promotion effect.

Secondly, the hospital's official website promotes its own main products

The hospital is divided into many departments, and there are only a few local hospitals. Unlike the local hospitals in the front-line villages that also build a hospital for a department alone, they are generally comprehensive hospitals. The website cannot display very comprehensive hospitals, but advertise the hospital website in combination with the patients who visit the hospital temporarily and the most popular and concerned diseases. Then the projects of other hospitals are auxiliary. Even an article should have a central idea. A hospital has strong projects and weak projects, not to mention why a website does not show the characteristics of the hospital. Because the hospital website is the brand symbol of the hospital, but many operation executives believe that a website must be as comprehensive as Sina TCM and Phoenix famous doctors. In the end, it is not the dumb who can't tell the bitterness of Coptis chinensis.

Finally, achieve win-win through activities

We all know that its urban area is small and its user groups are relatively concentrated. The general commercial street is just a few streets. This is very helpful for a hospital to publicize. At this time, the hospital website is only a platform to display hospital activities, not activities on the website. Of course, the activity should be carried out offline. When conducting offline activities, publicize your website or microblog from time to time, so that more users who do not pay much attention to the network can visit your website, whether consciously or unconsciously.

In fact, the profit model of local hospital websites and offline websites complement each other. When promoting hospitals, do not exaggerate to fool consumers. It should be clearly recognized that making websites is to provide users with their needs rather than to exaggerate and fool users for their own sake. Local hospital website SEO Ultimately, the operation cannot be separated from the hospital's core competitiveness.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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