Common mistakes in the usability design of enterprise website building

1. The website structure and content are confused

For users, nothing is more outrageous than a confusing website. They don't have any direction, chaotic website navigation, or even website navigation. You can't find the next useful information on this website. Apart from the page you are currently browsing, what you want to do most is to leave the website immediately and never come back! The researchers pointed out that Internet users should be able to find any exact page they want on each page of the website with no more than three clicks.

Of course, the three clicks we mentioned should definitely be understood as the click between any two different pages of the same website. If you can't reach the target page they need through 3 clicks, you may lose them. Check your website. If you click more than 3 times, Website construction I will tell you that if you want to redesign or define the website structure, it will be a very time-consuming job!

Today, how do we evaluate the structure of a website? What are the main characteristics of judgment? The answer is simple: simple. A good website is a simple website, easy for everyone to use effectively.

At the same time, you should also note that a website has a lot of information, but they are not required by every ordinary user. With this in mind, you may need to use the Google Analytics web analytics tool to accurately detect the pages that users leave your site. With this tool, you can get some tips from your website traffic, which pages need to be changed or reconsidered.

Don't forget to use a sitemap for your website. Sometimes, this detail is skipped by us. The website map was originally designed for the usability of the website. However, today, when the role of site maps in SEO is weakened, many websites and blogs pay less attention to site maps, and its role in site usability is gradually recognized by people. In fact, if measured by the standard of SEO2.0, website usability design occupies a very important position, so it is more important to design an HTML sitemap for your website, not for SEO, but for web usability. The website should be created with the usability design concept of the end user. Like its name, it keeps your users from getting lost on your website.

2. Lack of search function

Although not all websites need the search function, the search box at the top right of the page is the fastest and most direct way for customers to find the information they most need. I think that although there are a certain number of links in the main menu, the importance of the search function cannot be ignored, especially for websites with rich resources.

The search function is necessary, but it is not as simple as putting a search box on your website. Many times, if your search function is not established correctly, the results it provides will not satisfy your customers. Exact matching of search results is very important. If your search fails to return the most relevant search results for users, it will certainly leave a bad impression on users. They will think that your website does not have what they need, but it is not what they think.