The major aspects of any website can be divided into three steps: internal construction, marketing and promotion, and operation and maintenance. Then we will discuss the relevant issues of website construction and website operation and maintenance.
How to build a website
1. Buying space: buy space that meets the requirements of your website from an IDC provider, and generally just introduce your enterprise or use a virtual host to promote your enterprise; If you need to have the transaction function on the website or need to install other software, you can use the VPS host; The most demanding is to rent servers or hosting servers. For price: leased server>managed server>VPS host>virtual host; for performance: leased server=managed server>VPS host>virtual host. When choosing an IDC provider, pay attention to after-sales service, stability and access speed.
2. Do you do the website yourself? Or pay someone else to do it? If you do it yourself, you can do it according to your own needs or the language you are good at. Dreamweaver, a static website, can do it. It combines dynamic websites NET, C #, etc. It costs hundreds or more to do it, but there is no limit to the "above"
3. Domain name application:. com (international domain name) and. cn (domestic domain name) are preferred (generally between 68 yuan and 100 yuan, different IDC vendors offer different prices). You can apply to the domain name registrar or to the domain name agency of IDC.
Operation and maintenance of website
When traffic comes in, you can't let visitors come and go. Unless you are purely traffic oriented, this is the user experience. Determine your ultimate goal of letting visitors in. This should be done in the first internal construction phase. Arrange the continuous tracking and transformation of the Google statistical system to improve your user experience, The e-commerce station is considering establishing a perfect customer service mechanism, pre-sales and after-sales service system, etc.
No matter how large or complex the website is, I think it is all based on the above three-step model. After the three-step model, I think you should enter the profit maintenance stage. Of course, the third step is not the end, it should be a cycle. Constantly adjusting your product strategy has returned to the first step, and constantly improving the sales mechanism has improved the second step.
Marketing promotion of website
After the website goes online, what should we do if there is no traffic? Promotion is essential. This is the time for SEOs to show their talents. Of course, SEO is only a part of it. There are also edm marketing, forum marketing, recently popular word-of-mouth marketing, offline marketing. These are all good marketing methods. Product managers should design a complete set of marketing strategies before the website goes online, Each marketing department only needs to practice according to the specific strategy.
Internal construction of website
The internal construction principle of the website is the main work before going online, mainly to build the website well before the website goes public, including the establishment of website creativity, the establishment of profit model, the analysis of visitors' user needs, and functional planning and planning. This belongs to the thinking level. When things at the thinking level are ready, they need to be developed and implemented, including website program development, content addition, layout design based on, including SEO, user experience. In fact, these are the key considerations at this stage. This period of time should be relatively long. The process of product realization directly determines the subsequent sales and operation, So this part must be carefully checked.
Of course, it is also involved in the later maintenance process, including the internal construction of a product that will not stop after successful sales. There will also be the development of new versions and new functions.
The role of the website
1、 Own the enterprise's own domain name, establish the enterprise's own website, and establish the perfect image of the enterprise in the era of science and technology information. As the fourth media, the Internet can span time and space. Under normal circumstances, the website is always working. Through the enterprise website, users can understand the enterprise across time and space. Using multimedia technology, enterprises can show users products, technology, business philosophy, corporate culture, corporate image, and establish a modern corporate image, Intangible assets of value-added enterprises.
2、 Publicize enterprises and create sales opportunities According to the survey, more than 30% of people inquire about the telephone and address of enterprises through the Internet, which is close to the proportion of 114 inquiries. It can be seen that enterprise websites have become the choice for many people to contact enterprises for the first time and learn about relevant information.
3、 Strengthen customer communication and publicity The enterprise can establish a convenient channel for communication with customers through the website to comprehensively display all products of the enterprise. Network technology is enough to make your product and brand image more three-dimensional in front of users. Even if enterprises only use the website as an electronic brochure, it is more colorful, easier to publish and spread, and more economical and environmentally friendly than the traditional publicity model. '
4、 Enriching marketing means and expanding product sales channels The enterprise website can meet the needs of some customers for online inquiry and purchase, and seize online business opportunities. Enterprises can carry out electronic marketing through websites. First, electronic marketing is a supplement to traditional marketing; Secondly, e-marketing can expand new space, increase sales channels, reach larger consumer groups, gain more new customers and expand the market; Thirdly, e-marketing can reduce links, reduce personnel, save costs and reduce costs, which is conducive to improving marketing efficiency.
5、 It is conducive to understanding customers' opinions and grasping customers' needs. Under the condition of not interfering with customers' normal work and life, enterprises can listen to customers' opinions, understand customers' voices, strengthen the relationship between enterprises and customers and establish good customer relations through questionnaires, message boards, customized services and E-MAIL on the website.
6、 It is conducive to improving the service and improving the service quality of enterprises. Through electronic communication, the online service carried out by enterprises is unparalleled by traditional communication methods (such as mail, telephone, fax, etc.). Online services can more accurately grasp the needs of users in a timely manner. Through the interactive services of websites, the passive provision and active acquisition can be unified, So as to realize pre-sales, sales and after-sales; The whole process and all-round service.
7、 The characteristic of the Internet is that it breaks through the geographical restrictions, and one website can simultaneously serve you for advocacy around the world; At the same time, the network has no rest, 365 days a year, 24 hours a day, your website will always faithfully serve all your customers.
