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What are the success or failure factors of enterprise website construction?

Source: Shangpin China | Type: website encyclopedia | Time: August 21, 2018
For enterprise website construction, many details are often ignored by enterprises, which makes the company website lose the starting line. According to the rich experience of enterprise website construction, details determine success or failure, and summarized the following points to share with you.
1、 Website maintenance
Website maintenance is to make users feel that your website is alive and someone is updating it, and there will always be fresh content to meet customer needs. It is just like publishing some information about product discounts, new products on the market, etc., which can attract users' attention. Users are willing to stay on your website so that they can make a deal after they understand the product! 6、 Promotion and optimization
When the website is well done, there will be users coming. We need to promote and optimize it. For promotion, we can look for places where our target user groups often come and go for promotion. There are many ways to promote. We should be good at finding promotion methods suitable for our own products!
Optimization is to rank the target keywords and long tail keywords of the website, use search engines to promote your site for free, and we can attract users after ranking the website keywords to the top.
Of course, if you think the optimization effect is too slow, you can directly spend money on search engine promotion services. The above six points are about the details that should be paid attention to before, during and after the construction of enterprise websites.
 
2、 Reflect business characteristics
Now many enterprise websites are quite different. Most of them use templates, and many of the template problems have not been changed. First of all, the art of the website should be well done. The first impression of the user is the most important. It is suggested that there should be no more than three colors here. Secondly, the layout and content of the website should conform to the user's browsing habits, and the content should not be piled up with too many flash, big pictures and other files that affect the website's access speed. Finally, the website must be clean, do not include too much advertising information, affecting the user experience!
 
3、 Server stability
When choosing domestic space, enterprise websites need not pay too much attention to double line, three line or four line, etc. As long as you select a website space that can be opened stably and quickly without affecting users' browsing. For example, many multi line spaces are realized by renting space for multiple lines for the first time. Although all places can be accessed, the speed is not fast. Second, it is realized through technology. It is unstable to use multiple network cards to exchange lines.
 
4、 Level of detail of product description
The product pictures on the website must be equipped with text descriptions. Users can only see the pictures and can't read any valuable information, which will only increase the burden of the company! If the user doesn't understand, he will definitely ask the customer service. If the customer service doesn't answer carefully, then maybe the business will disappear. So the best way is to make a detailed description under each product.
 
5、 Search engine optimization
Each page of the website should have an independent title. I have seen many company page titles using the company name as the title before, which is very unfriendly! The title of this website can refer to our own website title: Beijing website construction, Beijing website design, Beijing website production. It is better to use the article title+company name as the title of the content! This is not only conducive to user identification but also conducive to search engine optimization.
Information source Shangpin China: Cluster website construction
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