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How to make users pay more attention to your website?

Source: Shangpin China | Type: website encyclopedia | Time: March 22, 2014
"Try reading a book while doing crossword puzzles? This is the reading and knowledge environment on the Internet."

——What did you say just now? Well, it's a reaction like this.

Although many people disagree with Nicholas Carr's view, it is important to study what he wrote in his book.
 
Nicholas Carr's point of view

As a propaganda purpose, SEO is to attract others to the website, and it is undoubtedly necessary to let users stay on the website, or leave a good impression on users Website construction If it is attractive, what are the ways for users to pay attention to the website?
 
How to make users pay more attention to your website?

1. A pleasing page design

We can't guarantee that the design of the web page meets everyone's aesthetic standards, but we need to have attractions, such as a naturally flowing color scheme, or some attractive icons, buttons, a small animation, etc. Of course, a design that is different from the competitors will be more powerful, because people always like new things.

2. A website structure suitable for users to read

A good design can attract users at first sight, and a good website structure is the driving force for users to continue reading. What we need to give users is not a maze, but simple signposts, through which users can find their favorite content. Therefore, a prominent main navigation, popular news recommendation, key content display, breadcrumb navigation and so on need to be considered.

3. More ways to attract users -- Blog

Blogs can attract more users and help users read important content. Of course, they also have other functions, such as building brand value and trust, letting people comment on your blog, and attracting citizens to participate in blog discussions.

4. Show your key content clearly

Maybe the website built by each marketing website hopes to achieve different results, but for the purpose of the website, we need to let users know the key things as soon as possible, and it is better to let them see them at the first sight. For example, when the user sees the phone at the first sight, when he reads other things and wants to call you, Then he will be easy to find. Of course, there are others, such as the latest promotional activities, the latest quotations, and so on.

5. High quality pictures and real photos

Images are the easiest thing for users to pay attention to when they visit the web page, so we need to make the images clearer, set the height and width of each image, and never let the images deform. Also upload some real photos, such as company travel photos, annual meeting photos, etc., which will make users more realistic.

6. Leave a space for users

If any content of the website is added by yourself, it will undoubtedly appear a little boring. Give a message book, or product reviews, etc. This will not only make users think the website is more dynamic, but also get feedback from users for free.

7. Timely communication tools

Not everyone is happy to communicate by phone, so a purposeful and timely communication tool is indispensable, such as online customer service, online QQ, etc.

8. The "free" design is hard to get

Who doesn't like free things, but every consumer likes to find things with good quality and low price, so from the perspective of user consumption psychology, free things are good, but things that can be easily obtained seem to be unsatisfactory, so when setting up the free sales process, we know that users can enjoy "free" treatment only after some "setbacks", For example, you need to answer a question or participate in a comment.

The survey results in his book show that:

·There are more and more links in online articles, which reduces the ability of readers to understand. This may be because readers turn more attention to whether they can click on these links.

·Because you can click the link to other places, readers will not read the article carefully. To make matters worse, readers don't know or remember whether the link text is worth reading.

·When people watch CNN news reports, they find that a lot of information does not appear in the title part, but needs to slide to the bottom of the screen to get it.

·Users click instead of reading and searching for answers. Through the research on participants, it is found that the effect of finding answers to questions in publications is much better than that in web pages.

So, will the dispersion of network content bring too much burden to readers? Is the network message too long and complex? Can visitors quickly find the information they need? How to attract users who "just click rather than concentrate on reading"?

Here are some tips that can help you increase your website's attention:

Please remember that nowadays, users pay less and less attention to online texts. So we should eliminate some disturbing designs, such as flash animation or scrolling text.

Make full use of the symbols in subtitles and text to help users browse.

Use site navigation to make short pages of the information you want to express.

Make link information more descriptive. Instead of attracting users to click and read with guiding words such as "read more".

Use familiar words to describe the content of the website, with less formality.

Use concise words to point out the key points, and do not expect readers to be able to read large text.

Pay attention to the use of adjectives, exaggerated sentences, and some common expressions, proper nouns and terms in the website.

The use of video mode to express complex information should be fully considered in web pages.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]