Key Points of How to Plan SEO in Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Time: March 26, 2014
Now many people begin to enter Seo website optimization In this industry, many people are busy after work. They want to try their own level and build a website to practice their skills.
Many SEO newcomers have their own websites after entering the company, and newcomers have ready-made websites after entering the company Marketing website But in this way, the newcomers will ignore a very important foundation, that is, the early stage of website construction. For a new SEO person, to really learn SEO well, the early stage of website construction is a very important foundation. The first stage of website construction is planning.
A good planning scheme plays a vital role in the optimization of the website after its establishment. Well planned, it is equivalent to a living creature with goals, ideas, assertiveness and core. What is the main content of a planning plan?
1. Website positioning:
I think we should change the word "positioning", but there should be only one vague concept. I really don't know how to do it. This should be a headache for many new SEO people. The website positioning is very simple, but it is difficult to accurately position the website. The main function of positioning is to better determine the target group for the website and find the future development direction of the website. For example, if you want to build a SEO information station (it is important to make the positioning of the information station) to attract novice webmasters to visit the website, then the website can be positioned as a professional SEO novice technology information learning platform. Then the website should analyze what kind of knowledge the novice webmasters most urgently need, and what they want, and then the website will develop in the direction, Release some of the most useful and helpful technical information for novice webmasters.
2. Product analysis:
Generally, websites are products or services, so it is necessary to analyze where the characteristics and features of products or services are, where your advantages are, and what are your highlights compared with peers. The specialty is SWOT analysis, that is, strengths, weaknesses, crises and opportunities. The general purpose of analyzing these is to bring about high transformation in the later stage of optimization, and also to highlight the theme and content core of the website, so as not to know what to do when building the website.
3. Keywords:
Keyword is not unfamiliar to everyone. Keyword is the core of a website. Keyword that conforms to the situation of the website can achieve twice the result with half the effort in future optimization without wasting too much experience and resources. Finding the right keywords can better optimize the ranking of websites. What factors need to be analyzed to find the right keywords? 1、 Logistics refers to the size of the operation team after the construction of the website. If the size is large enough, you can choose some keywords with large traffic and strong competition. Otherwise, you can choose words with smaller competition and more precise goals. 2、 In terms of companies, some companies are regional enterprises, so there is greater demand for regional keywords on websites. If you choose a wide range of keywords, it will not have a good effect. 3、 Users' situation, here we should fully analyze the user's search habits, that is, the target users' evil needs, which words the target users will search for, so that the target users will not be unable to find your website.
4. Target customer analysis:
Target customer analysis is based on website positioning. After the website is positioned, it generally determines its target customer group, so the target customer analysis is to further analyze the distribution of website users on the Internet, their regions, and their hobbies, where they like to stay and what they like to do. The main role of analyzing target users is to make the website content more targeted, Find out the core of the website's future content release and release it to target users. This can increase the stickiness of the website and increase the return rate of website users.
5. Follow up optimization plan and objectives:
This is the thing to do after the website is built. It is to determine the optimization goal of the website, how long to achieve the key position, how many articles to write every day, how many external links, and so on. The optimization is generally phased, generally divided into three stages: early stage, middle stage, and late stage. In the optimization process, different things should be planned for different periods. Otherwise, there will be no goal and no purpose in the optimization process.
6. Website framework planning:
Website framework planning is very important. In the process of planning, all the above factors should be taken into account. What kind of website is, where to put what content, where to put what, these are all things that need to be considered. Of course, a novice does not have such strong control over these, so go to some competitors' websites, Maybe it will give you some inspiration.
Shangpin China Website construction company Summary:
The optimization of the website needs perseverance, which is a long-term process. It needs continuous monitoring and analysis, and the optimization plan should be properly modified according to the actual situation. The purpose of website planning is to determine the goal, so that the optimization will not be blind.
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