Outline image of website construction

1、 Overall planning

When designing the website appearance, the first thing to do is to make an overall plan. When planning their own websites, enterprises should take into account the whole website layout, color, appearance, font and other factors to match the enterprise's brand culture. By clarifying the front and end of the website and determining an orderly and accurate website directory, it is helpful to promote the brand culture of the website and more closely connect enterprises and users.

2、 Application of color

Color matching can not only affect the beauty and effect of the website appearance image, but also means the communication of brand culture and image. Therefore, it is very important to choose the right color.

In the color matching of the website, the following principles should be followed: 1. The color matching should be simple and generous, highlighting the key points. 2. The color matching shall conform to the corporate image. 3. Color matching should highlight the uniqueness and individuality of the brand. 4. Corporate brand culture, industry characteristics and target user needs are also important considerations for color matching.

3、 Use of pictures

In website construction, pictures are one of the indispensable elements. Good image design can directly affect the appearance quality and user experience of the website. As for image selection and processing, we can start from the following perspectives:

1. Combination of image and text. Visual pictures and words can better interpret information, culture, ideas, etc., leaving a deeper impression on users.

2. Pictures should be of high quality and appropriate size. Too large files will cause slow loading and hinder user access. Too small images cannot be displayed normally and cannot highlight brand characteristics.

3. Select the appropriate theme and style of the picture according to the information and effect conveyed by the picture.

4、 Typography, layout and font

In website appearance design, image and text composition and layout are common design techniques. Typography and layout can be carried out through different directions and sizes to highlight key points or strengthen themes. Every time you adjust the typesetting and layout, you should ensure that it is concise, clear and generous.

In website design, the selection and use of fonts should be clearly considered, in line with the overall brand image and market positioning. The correct font matching can improve the aesthetic feeling and reading experience of the website, and can also better convey the corporate and brand cultural values.

In short, in the design of website appearance image, we should attach great importance to the needs of users and try our best to improve the user experience. Only by adopting appropriate colors, pictures, typesetting, layout and fonts and making overall planning can the appearance design of the website be more perfect.