Lack of innovation in website visual design, how to increase design creativity?

1、 Starting from user needs

Website design It is a user experience design. Therefore, before the visual design, we should first identify the target users of the website and design according to the needs of users. In this process, we can refer to market research, competitive product analysis, user research and other methods to deeply explore users' habits, psychological needs and emotional needs of using the website, so as to find innovative design solutions that meet users' needs.

2、 Source of inspiration for innovative design

Innovative design needs a lot of creative inspiration, which can be found from all aspects. If the design highlights of other websites are found in the competitive product analysis, they can be used for reference in combination with their own needs, and improved and innovated; You can also get inspiration by participating in design exhibitions, visiting art exhibitions, reading design books, paying attention to fashion trends and other ways to improve your vision and self-restraint.

3、 Elements of innovative design

1. Innovative color scheme: Through the use of bold and bold color combination, the visual design of the website can be different from that of competitors, and the characteristics of the brand can also be highlighted.

2. Innovative design style: Through innovative design style, the appearance and atmosphere of the website can be different.

3. Innovative typesetting and layout: users need simple and innovative typesetting and layout style, and pay more attention to simple and clear design language.

4. Innovative animation effect: adding dynamic effect to the visual design can make the user's use experience more vivid and intuitive, and usually leave a deeper impression on the user.

4、 Collaboration of design team

Excellent design cannot be done alone, but requires the full cooperation and cooperation of the design team to achieve better visual effects. On the basis of a clear division of labor, the design team should carry out effective communication and collaboration to jointly create a unique visual design of the website.

5、 Continuous innovation

The activity of the website indicates the vitality of the website, so should the visual design of the website. With the passage of time and the continuous growth of customers, user needs and brand positioning may change. Therefore, while constantly observing the market, the visual design of the website needs to be continuously innovated and updated to adapt to the changes of the times and users' needs.

In short, the innovation of website visual design is a very important part of website design. To increase design creativity, we need to start from user needs, tap creative inspiration, extract innovative design elements, carry out team cooperation, and carry out continuous innovation. Only continuous innovation and improvement can make the visual design of the website more attractive and brand sense.