SEO website optimization details
Source: Shangpin China |
Type: website encyclopedia |
Time: November 26, 2012
In the era of popularity of online marketing mode, its market share is constantly expanding, Beijing website construction More and more enterprises attach importance to optimization. Website construction optimization accounts for more and more proportion in the enterprise launch plan. Website construction optimization for professional Seo website optimization It is very simple for the company. But for most Internet "laymen", how to make websites is still a very difficult problem to solve. In fact, as long as you grasp the four key steps of website construction, you can easily build a high-quality optimized website: website construction demand, website construction planning, website construction execution. Today, I will share with you the precautions in the process of website construction in combination with my website construction process. I hope it will be helpful to you.
Pay attention to point 1. Make clear the positioning of the website and grasp the theme of the website.
What is the positioning of the website? The positioning of Baidu Encyclopedia's official explanation website is the subdivision and positioning of user groups, market share, product nature, price range, and the preset image and status of the website in the minds of users. The core of website positioning is to find or create the core differences of your website, and then build a brand image and a differentiated concept in the mental model of consumers based on the differences. In short, it is the determination of the service group of the website and the establishment of the brand image of the website. How to grasp the theme of a website? We all know that a website without a theme, just like a person without a soul, has no value and significance. The establishment of the website theme is refined from the big category to the small category, so as to develop a website theme that conforms to the website design concept. Many people believe that the theme of the website determines the fate of the website, which is enough to see the importance of the theme of the website. When formulating the theme, the following principles need to be followed: the website theme must be legal, the website theme must be timely, and the theme must be minimized. It is necessary to determine the website theme according to these principles.
Second, optimize the website construction and make reasonable planning.
If you want to build a house, the first thing you will think of is how I will build the house? Go back to drawing the house, and website construction is like building a house, and website planning is the same as the drawing of house construction. Only with good website planning can you comprehensively and reasonably control the website. Usually, website planning mainly includes the following contents: website positioning, domain name selection, website promotion, website maintenance, website security, etc. There are some specific requirements for each aspect. Don't be afraid of trouble when planning your website, and be comprehensive when considering problems. For example, there are many ways to promote the website, but we must choose the corresponding promotion method according to the website positioning, so that the website effect can be achieved.
Note 3: The choice of website domain name should be careful.
A good website domain name can make website optimization achieve twice the result with half the effort, which is enough to prove the important role of domain name selection in making an excellent website. A good domain name is the most valuable real estate asset of an enterprise, which can save a lot of publicity costs for your enterprise; Help you retain and attract more customers; Make it easier for your customers and potential customers to remember; Help you improve your corporate image; Usually, domain names are mainly divided into com/cn/org. Of course, the choice of domain names is not easy. We still have many factors to consider, such as the length of the domain name, the suffix of the domain name, the registrar and brand of the domain name. This is why so many people on the Internet are willing to sell domain names. A good domain name can really bring good economic benefits to the website. Take the optimization keyword of air filter as an example. An old domain name has a certain weight and influence than a newly registered domain name, which can help the website to be more easily recognized by search engines and get a good keyword ranking;
Note 4: Attention should be paid to the selection of server space.
The stability of the server is an important indicator that affects the performance and quality of the website. The stability of the server is directly related to the search engine's credit rating of the website. The instability of the server makes the website unable to open or slow to open, which affects the impact of the search engine on the website. Imagine if your search engine has a bad impact on you, will your website have a good ranking? The website space is equivalent to a house where you need to store your website content, including text, pictures, flash pictures, etc. Website space includes virtual host, magic cube host, VPS host, independent server, etc. We need to establish a better space for our website to ensure the post optimization of the website.
In fact, it is not difficult to build and optimize a website, and you can dig out a lot of details at every step, as long as you start from the above four major aspects, and then slowly expand new website production content. It is no longer a dream to take every step to build a good optimized website.
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