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User experience (UEO) from the perspective of website architecture design

Source: Shangpin China | Type: website encyclopedia | Time: November 26, 2012
The importance of website architecture and user experience is self-evident to webmaster friends, because it can directly reflect the popularity of your website SEO website optimization For practitioners, attracting users to your website through SEO technology is just a good start. Whether you can retain users or even let users generate orders on your website, we need to consider the user experience of your website. To sum up, the website structure and user experience play an important role in website operation. How to build a good website structure and create a website that meets user needs? This is a topic that every website operator needs to pay attention to at all times. Let's first look at the website architecture.
Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

What is website architecture
What is the website architecture

Broadly speaking, the website architecture is based on the understanding and positioning of the target users of the website through the analysis of user needs and online marketing, so as to plan and design the overall website architecture, website columns and their contents, formulate the website development process and sequence, and maximize the efficient resource allocation and management Beijing Website Design
Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

How to build a good website structure
How to build good website structure

If the tree structure is compared to the subjects we learn at school, then the subjects are the first level, and the subjects can include Chinese, mathematics, English, etc. These are the second level. For search engines, the orderly classification of directory levels is very important, as is the case for users. A good and clear website structure is always the user's favorite. The most classic website tree structure can be referred to: Baidu knows.
If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

Let's talk about the importance of user experience
Let's talk about importance of user experience

What is user experience
What is user experience

In short, user experience is the factor that can most directly affect your web browsing. In website planning and website operation, user experience is the most important factor, and the quality of user experience will directly affect the success of your website.
Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

What are the factors that affect the website user experience
Effect of site user experience factor which to have

1. Website brand

In today's era of rapid Internet development, a large number of excellent Internet enterprise websites have emerged in all walks of life, and these websites also have their own users. For some new users, if they want to buy products online, etc., they usually learn about consulting products through various channels or ways, When they decide on the product they want, the first thing they think of may be the brand of the product, which is the same as when we buy clothes in the store every day.
In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

The same is true for websites. A good brand website can help you sell your products, because no one likes something without a brand. Without a brand, it means there is no quality guarantee. How to build a brand suitable for your website is worth pondering by webmasters.
The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2. Website loading speed

After the user enters your website, if the page of your website takes too long to load, the user may pass your website. The first impression to the user is very important.
When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3. Flash and pictures

Now many websites are full of Flash and pictures. The website promotion thinks that this can make the website more beautiful and atmospheric. There is no denying that proper use of some pictures and Flash can increase the vividness of the website and increase the visual impact. But we can't use it without limitation, and users will not buy your products because your website is gorgeous and beautiful, which will only increase the cost burden of your website.
Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4. Navigation is reasonable

When a target user enters your website, to a large extent, the first thing they pay attention to is website navigation. On the one hand, good navigation can let users clearly know the classification of your website products; on the other hand, when users enter deeper pages, good navigation can help users understand where they are now. Therefore, whether the navigation is reasonable is also an important factor affecting the user experience.
Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5. Dead links and wrong link

No matter to the users or the website itself, this is the lowest level error.
Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6. The content of the website

We all know that the soul of a website is content. If your website content is pale or fails to attract users, the website promotion is doomed to failure. Users will consider whether your website is trustworthy from the reliability, authority and authenticity of your website content, and finally decide whether to visit the next time.
We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

What kind of content is good content: highly relevant and original content is high-quality content. Of course, there are more factors that affect the user experience of the website, which will not be explained here. In fact, as long as we adhere to the concept of taking users as the premise in the process of daily website operation, regard ourselves as the target users of your website, and then operate, find problems and immediately solve them, continue to improve, so that your website user experience will become better and more popular.
What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.
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