How to select a website production company correctly
Source: Shangpin China |
Type: website encyclopedia |
Time: November 26, 2012
It has been more than 20 years since the invention of the Internet. Today, it can be said that it has completely penetrated into our daily life and become a part of our work and life. In terms of enterprise applications, the Internet has become an effective customer contact medium, playing an increasingly important role in shaping brand image, developing markets, customer service, internal information exchange, etc. After realizing the importance of the network to the enterprise, the leaders in charge of the enterprise all hope that their company has an "excellent website". The invention of the Internet now has twenty years time. Today, it has penetrated into our daily life, become a part of our work and life. In the enterprise applications, the Internet becomes an effective customer contact medium, in shaping the brand image, market development, customer service, internal information exchange plays an increasingly important role in. Network aware the importance to the enterprise, the enterprise leaders hope that their company has an " excellent website ".
A good one Website production It must be completed by a good Internet service professional company. Then, what kind of company is a good company, and where to find such a company? It can be said that the entry threshold of the Internet design service industry is very low. One or two people can set up a computer to open, and these people can easily "save" a website. But it is not easy to produce a professional and valuable website. This is like learning English. Many people can learn or imitate a few common spoken words, but they can achieve fluent listening, speaking, reading and writing. It is impossible to do this without several years of hard work. This is why we have been studying in high school for 3 years and in college for 4 years, but we still cannot master English after coming out. In the same way, in the website construction industry, to become a truly professional company, it also requires a tortuous learning curve, a decade of ups and downs and a large number of cases. A good website design should be a good Internet service Professional Company to do, then, what is a good company, where to find such a company? Can say, Internet design service industry to enter a doorsill low, one or two people, set up a computer can open, these people can easily " put " a website. But the production of a professional and valuable website is not easy. It's like people learn English, a lot of people may learn or mimic a few commonly spoken, but can achieve fluency in spoken and written, a few years of learning to do it. This is why we are in high school for 3 years, the University 4 years, come out or not proficient in English, cause. Similarly, in site construction industry, to become a true professional company, also a steep learning curve, after 10 sword rough and a large number of cases.
In fact, as a customer, looking for a reliable service provider is the most consistent with the logic of business value, but it is not easy to find such a company. The author once met a famous building materials distribution enterprise in Beijing with an annual turnover of several billion yuan. The CEO of the company believes in the value of the Internet and wants to build the best website in the industry for his company. Before meeting Haishi, the manager of the company's development department led a group of people to visit more than ten companies in the capital by driving through online search, but after running around, he did not find a company that could reassure him. If you calculate carefully, the direct cost of this enterprise in looking for website builders has reached 3000 to 4000 yuan. If you calculate the indirect costs caused by other work delays, the cost of searching will be even higher. With the demand for website construction, how can customers find a professional service provider quickly and cheaply without knowing much about Internet service enterprises? This article attempts to analyze various companies participating in competition in this industry from the perspective of customers. In fact, as customers, looking for a reliable service provider is most consistent with the commercial value of the logic, but not easy to find such a company. I once met a famous Beijing building materials distribution enterprises, the annual turnover of several billion yuan. The manager of the company sincere letter Internet value, for their own company to build one of the industry's most outstanding website. In the face of the sea city before, company development department manager to lead a team, through online search, drove in the capital to visit more than 10 companies, but run but has not found a can let him rest assured the company. If careful calculation, this company looking for web site developers directly into the already amounted to 3 to 4000 yuan, to calculate again due to delay other work caused by indirect cost, pay for the price is higher. Customers have a construction site requirements, in the not too understand Internet service enterprises under the condition of low cost, how to quickly find a professional service provider? This article attempts from the customer's point of view, to analyze in this industry to participate in the competition of all kinds of companies.
Industry participant Academy of Fine Arts background Many people understand website construction as web design. Students of Academy of Fine Arts who have some art knowledge and web editing knowledge naturally become participants in the web design industry, and even become the main force. This is why a large number of various "design rooms" appear in the search results. Generally speaking, these design rooms can "design" websites that appear to be OK, but when they need slightly complicated programs and database support to play more functions than propaganda and image display, the shortcomings of these companies are exposed. Programming background Editing web pages requires the use of editing software, such as FrontPage and DreamWeaver, which are most commonly used. Software programmers who have learned computer expertise are often the first to master these software skills. Contrary to people with design background, these programmers have a relatively deep understanding of the functions of the website, but the website they created is relatively flat in terms of vision and has no impact, so that the enterprise website cannot leave a deep impression on visitors, not only cannot shape the online enterprise image, but sometimes may damage the enterprise image. Industry participants of background many people the website understanding for webpage design, some knowledge of art and webpage editing knowledge of students' natural become webpage design industry participants, and even become the main force of. This is the large number of every kind of " design studio " appears in the search results in reason. Generally speaking, these design studio to " design " can also seem website, but the website in addition to publicize and display the image of more functional, require slightly more complex procedures and database support, these companies' shortcomings exposed. Programming background editing webpage needs to use the editing software, such as the most commonly used FrontPage, DreamWeaver, was the first to master the use of these software skills are often studied computer professional knowledge of software programming staff. Background and design personnel on the contrary, those programmers to the functionality of the site have more in-depth understanding, but make the site in the visual aspects of relatively dull, no impact force, make the enterprise website visitors left a deep impression, not only cannot create online corporate image, sometimes may damage the image of enterprise.
The registration of domain names by host domain name providers and the leasing of website space are preludes to the construction of websites by enterprises. Thanks to the advantages of customer information, host and domain name providers naturally extend their business vertically to website construction. Due to the large profit space of domain names and hosts, the difficulty of business expansion is relatively low, while website construction services, because of the need for more complex expertise, are difficult to obtain customer trust, and domestic mainstream domain name and virtual space providers always regard website construction as a "sideline". Some larger companies even do not have their own professional design and technical teams, and subcontract this part of the business to smaller companies, causing some unnecessary trouble to customers. Some customers from software and hardware companies want a company to provide packaged services for a variety of reasons. In this way, the company's website can also be used for ERP projects or network integration. Host domain name industry domain registration and web space is leased enterprises construction site prelude, customers benefit from information superiority, hosting and domain name provider natural business extends longitudinally into the construction site operations. Since the domain name and host has larger profit space, business development difficulty is relatively low, and the construction site services, because of the need for more complicated professional knowledge, access to customer trust is difficult, the mainstream of domestic domain name and web space provider always put the building site as " avocation ". Some of the larger company doesn't even own the professional design and technical staff, and this part of the business to subcontract to smaller companies, to customers caused some unnecessary trouble. Software, Hard Suits Inc guest some customers because of various reasons, wanted by a company to provide service package, so that, in the company of ERP projects or network integration, the company's website the way to do it.
In this case, software companies or system integration companies have to undertake website construction projects that are not their own expertise. Over time, these companies also regard website construction as one of their sidelines. Similar to domain name registrars, most system integrators do not have their own professional teams and often outsource this part of work to small companies with lower costs. In this way, the interests of customers are actually damaged. The harmfulness of subcontracting Among all types of website construction providers, project subcontracting and the use of temporary personnel for design and development bring the greatest risk to customers and cause the greatest harm. A virtual hosting company has attracted many customers with its own market network and market popularity, but because it has no development and design team, it can only outsource projects to partners. In this way, project implementers, customers and outsourcing companies form a triangular relationship. Because of various reasons, the customer cannot communicate directly with the project implementation personnel, and the customer's requirements and modification opinions can only be conveyed through a third party, which not only causes a waste of additional time and energy for all parties, but also brings unnecessary misunderstanding. The use of temporary technicians will also bring harm similar to subcontracting to customers. A large enterprise in Beijing wants to build a company website based on J2EE. After several rounds of comparison and selection of website construction companies, it was moved by a company that is good at advertising design and entrusted the company to develop the website system. Because the company's advantage lies in visual design, it is not good at software system development, especially because the company does not have J2EE technical engineers at all, so the company has to temporarily hire on-the-job graduate students from Tsinghua University as developers. In this case, software companies and systems integration company had to undertake not to their expertise to the website construction project. In the course of time, these companies also build the website as his avocation. Similar to the domain registrar, system integrators, most also do not have their own professional team, often take this part of outsourcing work to lower the cost of small companies, so, customers benefit from actually damaged. Subcontract the harmfulness in all types of Web site building providers, project subcontract and the use of temporary personnel to design development and give customers the greatest risk, harm is the largest. A hosting provider, using its own marketing network and market popularity attracted not little customer, but because of their own do not have development and design teams, only the project outsourcing to partners. Thus, project implementation, customer and outsource companies formed a triangle relationship. Because of various reasons, customer and project personnel to communicate directly, customer requirements and modifications only through the third party to convey, not only to the parties resulted in additional time and energy is wasted, also brought unnecessary misunderstanding. The use of temporary technical staff will also give customers a similar to subcontract the harm. A large enterprise in Beijing to build a J2EE based on the company's website, after several rounds of website construction company than after the election, be a good advertising design company moved, commissioned by the company website system development. Due to the advantage of the company lies in visual design, in the development of software systems is not good, especially the company no J2EE technical engineers, the company had to temporarily hired from the Tsinghua University graduate students as a developer.
Due to the lack of practical operation practice of students in school, they encountered many difficulties in the early stage of website platform construction. The operating system could not be installed, the Oracle database could not be connected, and so on, which seemed very simple to the professionals. The team spent nearly a month to successfully adjust. The pressure from the leaders and the unsmooth implementation of the project caused great pain to the project implementation personnel of the client. The bigger trouble is that these developers are working together temporarily. After the project is completed, the website has problems and needs to be maintained in time, but the website construction company has been unable to find these students. Large and small are similar to software companies. The characteristics of the website construction industry determine that the size of such companies cannot be too large. In terms of the number of people, in a large and medium-sized city, when the number of professional website companies reaches 30-50, they are already large companies. Some companies may have hundreds of people, but most of them are marketing and sales personnel, and the core technical and design personnel are only a few dozen. The size of the company is also related to the company's positioning. Companies specializing in small and medium-sized enterprises need a large number of projects to accumulate into larger sales, so they need a large number of technical and design personnel with low level to produce websites like "assembly lines". Companies that are positioned at the high-end need to hire top designers and program developers. They need to be more skilled than more people. Customer value is reflected in the level of personnel. A real professional company has its own specialty in today's increasingly developed commodity economy, and a clear positioning is one of the magic weapons for enterprises to win. Because the students lack of practical operation, in the website platform to build early on met a lot of difficulties. Operating system, Oracle database is not installed on the even unreasonable and so on, in a professional look very simple question, the group spent nearly a month of time nor smooth transfer. Pressure from the leadership and the implementation of the project is not smooth and so on, to the customer side project personnel caused great pain. More trouble from the developer 's temporary together, after the completion of the project, site of occurrence problem, need timely maintenance, but through the web site construction company has been unable to find these students. Scale - big and small software company is similar, site construction industry characteristic determines the type of the size of the company can not be too large, the number of said, in a large city, professional company to do site staff size reached 30-50 people, is the Large Firm. Some companies may reach hundreds of people, but the majority is marketing and sales personnel, the core of the technical and design staff but dozens of people. The size of the company and the company also is positioned about the small and medium-sized enterprises, to do the company, need a large number of projects to aggregate into large sales, resulting in the need for a large number and level is not too high technical and design staff as " lines " as the production site. Positioning in the high-end company, need to hire top designers and program development division, not much to fine, customer value from the staff level reflected. Real Professional Company in the commodity economy increasingly developed today, the industry has a clear positioning, is the key to success.
Taking the road of specialization is conducive to accumulating knowledge, upgrading the needs of different customers into general "experience", and reducing customer risks. The website construction industry also follows the same economic law. A real website construction professional company should make website construction its main business rather than one of several sidelines. They should have the comprehensive quality of consulting planning, design, programming, project management, customer service and other aspects, rather than only one aspect of ability; It should have the ability to continue to provide services to customers, rather than companies that exist today and may disappear tomorrow. Consulting ability Consulting ability refers to the ability of website construction companies to use their accumulated expertise to guide customers to correctly understand the connotation, role, structural planning methods, content organization and other parts of the website that need customer participation. A professional website construction company is a "guiding company", which can guide customers to make correct judgments and choices in all aspects. The company without consulting ability is just a tool for the customer. What the customer says she can achieve, and what the customer does not know, these website construction companies do not know. In the education industry, there are "a bucket of water" and "a bowl of water", that is, to teach students a bowl of water knowledge, you must have a bucket of water knowledge. This is also true in the website construction industry. When the "knowledge-based" website construction company serves you, you will feel that you get more than you want. Of course, knowledge-based website construction companies also continue to learn from customers, systematize the knowledge they have learned, and then apply it to other customer projects, thus forming a virtuous knowledge accumulation and cycle. Take the road of specialization is conducive to the accumulation of knowledge, the different needs of customers ascension into a generic " experience ", reduce customer risk. Site construction industry also follows the same law of economy. The real site construction Professional Company should build the website made his main business, rather than one of several sideline. Should have the Advisory planning, design, programming, project management, customer service and other aspects of the comprehensive quality, not only have a capacity; should have continued to provide customers with services, rather than exists today, tomorrow may vanish in the company. Consulting consulting refers to the ability of website construction companies use their accumulated knowledge, guiding customers to understand correctly the connotation, structure, function of website planning method, content organization and so on need customer engagement portion. Professional web site construction company is "to guide the company ", she can in the aspects of guiding the customer to make the correct judgment and choice. Without consulting the ability of the company 's customers, customers that what she can do, the customer does not know, these website construction company do not know. In the education sector have " a bucket of water" and " a bowl of water " say, is to teach students the knowledge of a bowl of water, you have to have a bucket of water knowledge. On site construction industry also is such, when the " knowledge " website construction company for your service, you will be, you get more than to get more and more. Of course, the knowledge of Web site construction company has been from the customer intermediate learning, learn the knowledge of system arrangement, and then to the other client projects, thus forming a benign knowledge accumulation and cycling.
Whether the company is professional in project management and operation process website construction can be fully reflected in the company's project management and operation process. The software company has CMM certification in the world, from Level 1 to Level 5, which refers to the software project process management specification. Website construction is a young industry, and there is no international standard yet. Most companies are using software management standards to manage website projects. Some unprofessional and non-standard companies have no written project management specifications at all, but project participants can grasp the quality and progress of the project based on their personal feelings. This has also caused great uncertainty and risk to customers. When choosing a website construction company, many customers first care about the website design, price, function, etc., but not enough about how to complete the entire website project. In fact, whether the website can be completed and released according to the plan and expected quality, the project management ability of the website construction company plays a large role in it. The website project also has its own life cycle, from the establishment of the service company to the establishment of the project, and then to the completion of the website release, it will go through five to six key links. Project management and operation process of website construction company professional or not, in the company's project management and operation process can be fully embodied. Software companies in the international CMM certification, from grade 1 to grade 5, is about software project process management. Website construction is a young industry, in the world there is no formation of any standard, most companies use software management standard to manage web project. Some professional, normative company, there is no word project management standards, only the people involved with the project with a personal sense of master of project quality and schedule. It also gives the customer has caused a great deal of uncertainty and risk. Many customers in the selection of site construction company, the first concern is the website design, price, function, how to complete the site the whole website project cares enough. In fact, website whether planned and expected quality completed and released, website construction company project management ability in which a large part of. Web site projects also have their own life cycle, from the establishment of the Service Corporation to the project, to the site, complete release intermediate to pass all the key links.
Haishi Company has established a set of "milestone" project management method based on key links to effectively decompose key monitoring and control indicators such as progress, quality, testing, etc. Each milestone has a specially assigned person to accept and sign and assume management responsibility, and problems are found and solved in a timely manner during the project. Otherwise, if all the problems are accumulated to the end, the experienced people may be powerless. When customers choose a website construction company, they not only look at the company's project management flow chart, but also the company's implementation documents. A flowchart may be a sales tool. Whether it can be effectively implemented must be guaranteed by specific implementation documents. Professional companies have many years of experience in the industry, dozens or even hundreds of project cases, and have experienced numerous successes and failures. These experiences can be transmitted to customers in an explicit or implicit way, reducing the risk of customer failure. Experience and strength are not the same category, which can be verified by an example. There is a large TV media company that hopes to build a large information release website. The company's criteria for seeking website builders are large scale, with a registered capital of more than 100 million yuan. Professional website construction companies rarely meet this condition. They finally found a comprehensive company doing software and system integration. However, this system integration company has no experience in making websites and is not interested in this industry, so it subcontracted this project to a small company at a price of 50%. The final result can be imagined. The company set up a press key link to establish " milepost " project management method, the progress, quality, testing and other key monitoring and control indicators for effective decomposition, each person has milepost acceptance signature and assume management responsibility, in the process of project found problems and resolved in a timely manner. Otherwise, all the problems accumulated to a final, more experienced people may be incapable of action. Customers in the selection of site construction company, not only to look at the company's project management, critical look at the company's implementation of document. Flow chart is perhaps a sales tool, can be a powerful execution, there must be a specific implementation document guarantee. Experience of Professional Company have years of industry experience, with dozens or even hundreds of project case, experienced numerous successes and failures. These experiences can be a dominant or recessive mode of delivery to customers, enabling customers to reduce the risk of failure. Experience and strength is not a category, this point can be obtained from an example. There is a large television media companies want to build large website, the company is looking for web site developers standard is large in scale, the registered capital of 100000000 yuan of above. Professional web site construction company rarely achieve this condition. They finally found a software and system integration of the integrated companies. But this is a systems integration company did not make experience, of the industry is also not interested, so keep this project to 1/50 price also subcontracted to a small company. The final result one can imagine.
Technical standards and norms can be said that technical standards have achieved modern industry. Because of the standards, automobile parts can be produced and assembled as finished products, and can be easily replaced after being damaged; With standards, computer software can be installed and used on different computers. In the website construction industry, there is no national standard at present, and some companies do not pay enough attention to this work. They do not have any standard awareness in actual work, and let their own habits to write web code and program code. In this industry, there is a funny story that the boss of the company wants the development engineer of the company to encrypt the program in order to protect the program code developed by his company. The technical director of the company says that it is unnecessary, because the code written by the company is more difficult for others to understand than to decrypt, except the developer himself, So encryption is not required at all. Websites that do not implement certain technical standards and specifications will cause serious problems. Except that other people cannot easily modify and update the website program, these websites may have errors in different browsers; They may be rejected by Google, Yahoo and other famous search engines because they do not follow the rules of these search engines; There may be potential safety hazards; It may bring unnecessary browsing burden to customers due to poor web friendliness. Technical standards and specifications can be said that the achievement of modern industrial technology standards. Due to the standard, auto parts to finished production, assembly, easy replacement of damaged; due to the standard, the computer software can be installed on different computers use. On site construction industry, there is no national standards, some companies have not paid attention to this work, in the practical work in the absence of any standard consciousness, despite their habits to prepare webpage code and program code. In this industry to spread a funny story, saying is the boss of the company in order to protect his company developed the program code, to the Engineer for encryption, the company technical director said that this is not necessary, because the company code, in addition to the developers themselves can understand, other people to understand than decryption is difficult, so there's no need to encrypt. Do not perform certain technical standards and specifications website will bring serious problems. In addition to other personnel not convenient to modify and update the website program, the website may be in different browser error; probably because of failure to comply with Google, Yahoo and other famous search engine rules, and by these search engines shut sb.; possible hidden safety problems; probably because webpage friendly difference, to bring customers unnecessary browsing burden and so on.
After sales service is recognized by customers and needs to be investigated. If the after-sales service is not ideal, it will bring painful experience to the website management personnel. Because it is "after-sales", it is difficult to check the quality before sales. But this is not absolute. At least we can get a lot of information and inspiration from the "served companies". Another important sign is the proportion of long-term customers of website construction companies. Long term customers are the companies that website service companies can maintain relationships after a long time of service. These companies' choices are no longer through the oral expression of sales personnel, but through their own personal experience. Lu Yaozhi's knowledge of horsepower is the most appropriate description in this regard. We can learn more about the real situation from old customers. When many companies visit website construction companies, they often check the design level of the company through case demonstrations, test the technical strength of the company through background demonstrations, and feel the size and strength of the company through field visits. These investigation steps are undoubtedly necessary and effective. However, most of the company's positive presentations are presented after deliberate decoration, just like people need to dress neatly before going out. Old customers are the experience after long-term contact, and I believe that they can give a lot of good advice to latecomers. So if you find it difficult to choose a company, let the website construction company provide a list of customer contacts, and try to have a simple communication with old customers on the phone. You will feel more secure. Customer service customer service is recognized, needs to focus on the project. If the after sale service is not ideal, will give the website administrator painful experience. Because it is a " customer service ", so it is very difficult to test its pre-sale quality. But this is not absolute, we can at least " is served company " get a lot of information and inspiration. Another important sign is the website construction company's long-term customers proportion. Long term customer is the site of Service Corporation after long time service can be maintained while the relationship with the company, the company has not chosen by sales staff expressed verbally, but through his personal experience. Lu Yaozhi horsepower is the most appropriate description. From old customers where you can know more truth many companies in the study site construction companies, often through a case presentation show the company's design standards, through the background of demonstration inspection company technical strength, through field visits to feel the company's size and strength. These inspection step is necessary, is also effective. But the company's positive demonstration mostly after deliberately modified to appear, just like people need dressed to go out is a reason. The old customer is after a long exposure after the experience, I believe that will give those later many good suggestions. So before you choose the company was difficult, let the website construction company providing a customer contact list, try with the old customers on the phone to do a simple exchange, you will find many practical.
Price factors companies that have done websites have a common feeling, and prices in this industry are particularly disorderly. After the same demand is sent to different companies, the difference between the quotations is staggering. A super large electronic product manufacturing group company wants to update the group's portal website, and has sent out price seeking letters to eight website builders. The quotations obtained range from more than 20000 yuan to more than 800000 yuan, making the company wonder how much money it should spend to do this. There are many reasons for this phenomenon. Some small companies do not have the strength to compete in hard indicators such as design and development, so they use low prices to induce price sensitive customers. However, some large software companies, when meeting the needs of large customers, will throw a sky high bet to get lucky, and will not regret if they can not, because after all, they do not live by professional website building. It can be said that the market has been fully competitive. In most cases, the prices quoted by the company basically reflect the company's positioning and service level. In fact, the price gap is common in other industries. Everyone is familiar with the automobile industry, from tens of thousands of yuan of cars to millions of luxury cars, the price span is no less than the website quotation, but people have no complaints. The reason is that the automobile industry has fully publicized the consumption orientation. Consumers have already understood how much they spend and what kind of car they buy before spending. The same is true of companies in the website construction industry. A company without strength has no courage to offer a high price, even if the price is reasonable. But customers often look for prices from the companies that make "Xiali" and the companies that make "BMW" at the same time. Of course, there will be a gap in the prices. A real professional website construction company hopes that customers can achieve the set goal at a reasonable price. If the price is too high or too low, it will bring adverse effects to customers and website construction companies. The trouble of detailed quotation Many companies give a very detailed itemized quotation when giving customer plans, and some customers also require website builders to provide detailed quotations. The customer wants to see how the budget for the website construction is composed, find a psychological feeling about the price of each module, and then compare the quotations of different competitive companies, and lower the prices by items. In fact, this practice is that some companies have led customers into a price error. When the various functions of the website are inseparable, itemized quotation is meaningless. It's like buying a car. You ask the car dealer to divide the prices of the engine, wheels, steering wheel, door, chassis, steering system, brake system, etc., and then summarize these itemized prices into the total price. Then you compare the itemized prices of different models horizontally. Price factors had done a website company have a common feeling, the industry price special chaos. A similar demand, to different companies, the price difference is big, let a person feel stare. A large electronic products manufacturing company to update the group's website, to a total of eight web site developers issued price searching books, get quotes from more than 2 until about 800000, so that the company did not know how much money to do the work. The reasons are in many aspects. Some small companies have strength in the design, development and other hard targets involved in competition, use low prices to induce price-sensitive customers. While some large software company, meet customer needs, is to throw a high price make a bet, can be considered luck, not to also do not regret, because after all, not to build a website for the students of professional. Can say, the market has been fully competitive, in most cases, the company reported that the price basically reflect the company's positioning and service level. In fact, the price of the gap in the other industries it is often seen. Everyone is familiar with the auto industry, from a few million cars to millions of luxury, the price do not span than sites offer less, but there is no complaints. The reason is that the car industry to consumer targeted publicity is very full, spends the how much money, what car to buy, the consumer has to understand myself before. Site construction company also is such, a strength of the company is not dare offer price, even if the price is reasonable. But customers tend to make " Xiali " company and " BMW " for the company while seeking price, the price will certainly have difference. A true professional website construction company wants customers at reasonable prices with the completion of the established goal, the price is too high or too low will give customers and site construction company brings adverse effect. Detailed quote troubles many companies in the given customer solutions are given a very detailed itemized quotation, some clients require construction sites to provide detailed quotations. Customers want detailed quotation wanted nothing more than to see this website construction budget is how the composition, each module on the prices to find the psychological feeling, resulting in different competitive price comparison between partial pressure, and price and so on. In fact, this approach is the customer is certain the company into a misunderstanding of price. When the website each function can not be split, itemized quotation does not have any meaning. It is like you are buying a car, you ask for car dealers to engine, wheels, steering wheel, door, chassis, steering system, brake system parts on reasonable price, then put these breakdown price aggregated into the total price, and then you put the different models of the itemized price compare.
First, it is difficult to operate in reality, and second, it leads customers to areas that they do not understand. If we do a survey, I'm afraid that more than 99% of customers cannot give the price of a car engine. Let customers make decisions on these projects that they don't understand, but the total budget that they should care about most is covered up. Of course, if the car dealer provides some options, such as leather seat covers, mahogany interiors, etc., the price of each item is meaningful to customers. Website construction has the same characteristics. In the website, some "components" are required by any company website and are inseparable. If these parts are split and quoted separately, it will mislead customers. This approach first is in reality very difficult operation, it put the customer lead to second customers do not understand field. If you make a survey, I am afraid that more than 99% clients are unable to get a car engine price. To allow customers in these don't understand the project decision-making, and most should care about the total budget is covered. Of course, if the car dealers to provide some options, such as leather seat cover, interiors, every price to the customer have meaning. Website construction also has the same characteristics. In the website, some " part " is any company website needs, and are inseparable, if these part of dehiscence, itemized quotation, is misleading customers.
These basic contents include website design, webpage production, content management, information feedback, background management, etc. Different types of websites also have different basic contents, such as online shopping websites. In addition to the basic contents mentioned above, there are also essential basic contents such as product databases, members, shopping carts, and order processing. If you add functions on the basis of the basic content, it is equivalent to an option of a car. On the website, "options" include dozens of functions such as BBS, online recruitment and online payment. Another misleading aspect of the quotation is charging according to the number of pages. This seems very reasonable. If you do more, you will receive more. If you do less, you will receive less. But before the project implementation process, it is difficult for customers to plan exactly how many pages their website has. Even if you can roughly estimate the number of pages, it is inevitable that changes will occur in the process of website production, and content will be increased or decreased. The project budget generally needs to be approved by the leader. If a project needs to constantly apply for the budget, the leader will be asked for approval several times. The specific person in charge of the project is involved or trivial. What impression can he leave before the leader? The reasonable approach should be to estimate a scale. If it is not a qualitative change, the number of pages will not be calculated if there are more or less pages, which can save customers many concerns and troubles. These basic elements such as website design, webpage making, content management, information feedback, background management. Different types of sites also have different basic content, such as online shopping website, in addition to the above mentioned basic content, and the product database, membership, shopping cart, order processing and other essential to the most basic content. If the basic contents on the basis of, add function, equivalent to the auto option. On the website, " optional " including BBS, online recruitment, online payment and other dozens of function. In the quote on another misleading is according to the webpage quantity charge. It seems to be reasonable, do more close more, do less less. But in the process of project implementation, the customer is difficult to plan out their website has many pages. Even approximate pages, also hard to avoid is in Web site production process change, want to increase or decrease the content of. The project budget generally requires the approval of the leadership, a project if you need to constantly apply budget, several requests for approval of the leadership, specifically responsible for the project personnel involved is a trivial matter, before the leader can impress? Rational approach should be estimated on a scale of, if not the qualitative change, webpage number more or less no longer computation, that could save many worries and troubles of customers. This article was published in Shangpin China UEO marketing website construction company //ihucc.com/
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