Why does the company need a website
Source: Shangpin China |
Type: website encyclopedia |
Date: August 9, 2012
The Internet will enter a new stage. The development of informatization will drive the development of other industries, and all industries will have deeper integration and penetration with it. In the new century, more and more enterprises have begun to move from the cognitive stage of the Internet to the recognition and action stage. How do SMEs build websites? How to build a website? The Internet will be entering a new phase, of the development of informationization drive other industry development, various industries will be and it further fusion and penetration. More and more enterprises in the new century, the enterprise has started to the Internet from the cognitive stage into identity and action phase. Small and medium-sized enterprise how to build web site? How do you build web site?
The homepage of an enterprise is the portal for enterprises to display their image on the Internet, the base for enterprises to carry out electronic transactions, and the "home" of enterprises on the Internet. Designing and producing an excellent website is an important step for enterprises to successfully move towards the Internet. Enterprise's home page is enterprise in the Internet image shows on the gateway, is the enterprise in developing electronic trading base, is the enterprise online "home", design and make a good website is the establishment of the enterprise towards the Internet an important step of success.
The content of website construction includes Website Design , web production Virtual host Construction, website program development, website promotion, etc. We have many years of experience in enterprise website construction in Xi'an and are your ideal website construction partner. We provide a website construction scheme combining website construction and website promotion for developing large, medium and small enterprises, first-class website construction experts, and full website construction services. Build a good information communication bridge between enterprises and between enterprises and their outside. The website of the content including website design, web pages and virtual host construction, website program development, website promotion, and so on. We have many years of enterprise in xian website construction experience, is your ideal website construction partner. We in the development of small and medium-sized enterprises for big provide website construction and website promotion of combining multiple solutions, first-class website construction experts, the entire journey website construction service. For the enterprise internal, between the enterprise and its external build good information communication between the bridge.
The network can bring enterprises a large number of customers regardless of region and country, and bring you unlimited business opportunities. In order to gain the leading position in the industry and face various opportunities emerging constantly, it is particularly important for enterprises to establish an enterprise website with their own characteristics, exquisite and perfect, and integrating multiple functions. Therefore, how to use the network to provide after-sales service and maintain customer resources is an urgent issue that should be considered before a modern enterprise. The rapid arrival of the Internet era has accelerated the networking of enterprise sales communication. So an enterprise with its own website is a stronghold on the network. Customers can learn about your enterprise and your products through the network, which is related to the profitability of your company. The network can bring enterprise regardless of regional, regardless of nationality of the massive customers, bring you unlimited business opportunities. In order to obtain the industry's leading position, face the emerging many chance and enterprises to establish a the characteristic, the fine perfect, collect a variety of functions in one of the enterprise's websites, especially important. So in the current how to utilize the network provides after-sales service and customer resource maintenance, as a modern enterprise shall be considered before pressing problems. The era of network soon accelerate the enterprise sales communication network. So a enterprise have one of your own website and on the network in a stronghold. Customers can through the network understanding of your enterprise, your product, related to you in the company's profits.
In today's Internet era, an enterprise without its own website is like a person without an address and a store without a front door. Today's enterprises are still dominated by traditional business methods. Many enterprises do not realize that they are facing the danger of being eliminated because they do not adapt to the economic development environment because they operate well. However, with the arrival of economic globalization and e-commerce economy, if enterprises still adhere to the traditional model, they will no longer be able to adapt to the trend of economic globalization. It is an unavoidable reality for enterprises to access the Internet and carry out e-commerce. When your competitors are sharing information through Internet, reducing costs and expanding sales channels through e-commerce, You can only miss the opportunity. In the Internet age, an enterprise has no his own website is like a person without address, a store no front. Today's enterprise or business mainly in the traditional way, many enterprises for running well and didn't realize is facing because don't adapt to economic development environment and the risk of obsolete. But along with the economic globalization and electronic business economy arrival, if still stuck in the enterprise from the traditional patterns, must not again to adapt to the trend of economic globalization, the enterprise on the INTERNET and in developing electronic commerce is an unavoidable reality, when your competition is through the INTERNET to share information, through the electronic commerce to reduce cost, expand the sales channel, but you can only miss the boat.
Registering a domain name is equivalent to registering an account for your company on the Internet, but with only an account but no home, you can't introduce yourself to others, and others can't find you. To build a website is to build a home for your enterprise online. In this way, you can introduce your enterprise to customers, show your strength and promote your products here. Customers can send email to your website to ask questions, and you can put the latest products online for everyone to choose. Anyone who accesses the Internet in the world can visit your business, and your business also shows up in front of the world. This is a good way to promote the enterprise and establish its image. The domain name registration in the Internet is to own the company reported the registered permanent residence, but only registered permanent residence and no home, you can't introduce yourself to others, others also cannot find you. Build a web site or online to your enterprise to build a home. So you can introduce you to customers of this enterprise, show your strength, and to sell your products. Customers can give your site E-mail questions, you can put the latest product on the Internet for you to choose. Any in the world a Internet can visit your enterprise, and your enterprise also demonstrated in front of the world. This is more than a good propaganda enterprise, setting up the enterprise image way.
1. To promote the enterprise image
Generally speaking, if an enterprise establishes its own website, it is unlikely to immediately bring new customers and new businesses to the enterprise, or significantly improve its performance. After all, businesses use websites（ SEO ）The cost of is very low. It is unrealistic to expect that the extremely low cost can bring huge profits to the enterprise immediately. The role of the enterprise website is more similar to the advertising of the enterprise itself and its brand on newspapers and television. The difference is that the enterprise website has a larger capacity, and enterprises can put any content that they want customers and the public to know on the website. In addition, relatively speaking, the investment in establishing enterprise websites is much lower than other advertising methods. Of course, websites and advertisements are two different ways of publicity, each with different functions. They are more complementary than exclusive. If an enterprise has its own website, it should promote the website on the Internet and put specific content on the website. Generally speaking, the enterprise to set up their own web site, it is impossible for the enterprise to bring the new customers immediately, new business, are unlikely to significantly improve enterprise performance. After all, the enterprise for web site (SEO) for very bottom, the cost of the expected very immediately to bring great benefits for the enterprise is not realistic, enterprise web site more similar to the role of enterprise in newspapers and on television the promotion enterprise itself and brand advertising. The difference is the enterprise website and larger capacity, the enterprise can take any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, set up enterprise's websites of other ads to push much harder than if they were way low much. Of course, the website and advertising is two different propaganda way, each have different effect, between them is more of a mutual complement, not excluded, enterprise such as have their own web site, should be in network (INTERNET) in the website promotion, and put the specific content into the web site.
2. Make the enterprise has the network communication ability
In China, people often misunderstand the Internet, thinking that e-mail is the Internet. Some enterprises use e-mail addresses as websites and print them on business cards. In fact, e-mail is just one of the most common and simple functions of the Internet. The real connotation of Internet lies in the richness of its content, which is almost omnipresent. For enterprises, the sign of having network communication ability is that they have their own independent website, rather than e-mail. In China, people on the Internet is often have misunderstandings, and thought that E-mail address is in the Internet, some enterprise will E-mail address as a web site, and printed on the card. In fact, email is the most commonly used the Internet, one of the functions of simple. Internet network real meaning lies in the content of the richness and almost omniscient. To the enterprise, it is the network communication ability the sign is the enterprise with their own web site, rather than E-mail.
3. Can fully detailed introduction to enterprise and enterprise products
One of the most basic functions of the enterprise website is to comprehensively and detailedly introduce the enterprise and its products. In fact, enterprises can put any information they want people to know on their websites. For example, enterprise profile, enterprise personnel, factory buildings, production facilities, research institutions, product appearance, functions and usage methods can be displayed online. Enterprise web site, one of the most basic functions, which can be comprehensive and detailed introduction to enterprise and enterprise products. In fact, the enterprise can get any want to let people know that information into the website. Such as enterprise introduction, enterprise's staff, factory building, production facilities, research institutions, product appearance, function and use method, can show on Internet.
4. Can keep a close contact with customers
In the United States, whenever people want to know what products, services or new products or services an enterprise has, or even just what news the enterprise has, they will habitually enter the enterprise's website. Because most enterprises have published all product and service information on the Internet, and regularly publish news information about enterprises on the Internet. Because the Internet, a high-tech medium, has not been in China for a long time, Chinese enterprises and customers are not accustomed to this contact method for the time being. However, as more and more enterprises deepen their understanding of the Internet, the current situation of publishing products and information online will change dramatically. At present, more and more Chinese enterprises have their own network capabilities and are gradually accustomed to communicating with customers through the Internet. In the United States, when people want to know some enterprise what product, service or new product, service, or even just want to know this enterprise what news, they will be the habitual into this enterprise on the web. Because most of the enterprise has put all the products, services and information was posted online, and regularly in the online publication related enterprise of news information. Because this kind of high-tech Internet media into China time is not long, the Chinese enterprise and customers now it's not between used to this contact information. But as more and more enterprises to deepen understanding of the Internet, the Internet can release products and information this status will be great change, there has been more and more Chinese enterprises with their own network capacity, and gradually get used to using the network communication with our clients.
5. Can and potential customers to establish a business relationship
This is one of the most important functions of enterprise websites, and also the fundamental reason why so many foreign enterprises attach great importance to website construction. Now, dealers around the world mainly use the Internet to find new products and new supply and demand, because this is the cheapest and most efficient. In principle, anyone in the world can see the company's products and services as long as they know the company's website. Therefore, the key lies in how to promote the enterprise website. A very practical, effective and commonly used method is to register the website of the enterprise on the world-famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc.), so that potential customers can easily find the enterprise and its products. This is a common practice in business and has been proved to be very effective. This is the most important function of enterprise web site, and also one of why so many foreign enterprise attaches great importance to the construction site of the fundamental reasons. Now, all over the world are using the agency main Internet to look for new products and new supply and demand, as do the lowest cost, efficiency is the highest. In principle, the world anyone, just know the network address of the enterprise, can see the enterprise products and services. Therefore, the key point is that how to promote enterprise web site out. A very practical, effective and commonly used method is to the network address of the enterprise registration in the global famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc), can make potential customers can easily find enterprise and enterprise products. This is the practice in the business, and has been proved to be very effective.
6. Can reduce the newsletter costs
For enterprises, the annual communication cost, especially the communication cost related to import and export trade, is a huge expenditure. Use the group e-mail provided by the enterprise website (up to about 30, [email protected] ）, can effectively reduce communication costs, which is another benefit for enterprises to establish websites (the cost of using e-mail communication is only the cost of local calls). For companies to every year, and newsletter cost, especially related to import and export trade newsletter cost, is a very big spending. Use of the enterprise website provide the group E-mail address (can reach up to 30 or so, [email protected] ), can effectively reduce the newsletter cost, it is the enterprise website another benefit (use E-mail newsletter is only the cost of the wireless costs).
7. Can use the site to be customer feedback information
Customers generally do not actively feedback information to the enterprise. For example, when designing websites, enterprises should add emails and spreadsheets that customers contact with enterprises, and also consider user experience（ ）Because it is extremely convenient to use, generally speaking, customers are accustomed to using this method to contact enterprises. Therefore, enterprises can get a lot of customer opinions and suggestions, which will be conducive to the vigorous development of enterprises. The customer is generally not positive feedback information to the enterprise. Such as enterprise to web design, join our customers and enterprise contact email and electronic form, and considering the user experience (UEO) for use extremely convenient, generally speaking, the customer is used to use this way to link with the enterprise. Therefore, the enterprise can get a lot of customer comments and Suggestions, will be good for enterprise development. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
