1、 Choose a good sounding and memorable domain name suitable for the enterprise
The domain name of an enterprise, just like the house number of every family, is both easy to remember and pleasant to hear. It can be in the form of numbers, pinyin, English and abbreviations. A good domain name should be concise to avoid the difficulty of memory caused by too long characters. Imagine that users want to browse your website, but they can't remember the domain name firmly, which leads to repeated input and inaccurate access. In this way, users will get bored and choose a pleasant and memorable domain name from peer enterprises to solve their needs, which will not pay the price. In addition, the domain name should also take into account the international nature of the network and international users.
Domain names are unique. Once a domain name is successfully registered, no other organization can register the same domain name. Domain name is an important online trademark of an enterprise, which plays a role as an enterprise logo in online marketing. When naming a domain name, consider that the domain name is consistent with the name and logo of the enterprise.
A good domain name is related to the overall situation of the successful establishment of the corporate network brand image in the future, and is also one of the key factors for the website weight and the promotion of the website brand in the later period. Therefore, we should think twice before making a decision on the choice of domain name.
2、 Website planning and implementation
After analyzing the market and clarifying the positioning of the website, we enter the stage of website planning and implementation. Website planning includes early understanding of customer needs, confirmation of website types, planning of website structure, writing of website functional requirements analysis report, and configuration scheme of website platform hardware and software; In the medium term, the positioning of website style, the design of website pages (communication with web designers), the editing and sorting of website content, the development of website functional modules (communication with technical developers), and the testing before website release; Later website after-sales service, technical support, website promotion, etc.
3、 Analyze the industry characteristics and website construction needs of the website
Website construction First of all, consider the characteristics of the industry to which the enterprise belongs. We randomly search the manufacturing industry and cosmetics industry on the Internet, and click on each enterprise website that pops up. You will find that websites in the same industry have more or less similarities, and some websites have similar design styles; Some are similar in layout; Some columns have similar structures. These commonalities symbolize the commonness of the same industry and are also familiar to users in this industry. Therefore, some commonalities need to be used for reference when enterprises build websites.
When an enterprise builds a website, it will have the most fundamental needs of the enterprise. Some enterprises regard the website as the image of the network brand, so they pay attention to the shaping of the brand and the sense of page design; Some enterprises use websites to sell their products. In website design, they do not emphasize strong sense of design and creativity, but focus on product display and sales; Some enterprise websites highlight the interaction with users, and use Flash games, 360 degree panorama, 3D and other effects to enhance the interest of the website. In short, each website has its own industry characteristics and the needs of the enterprise itself. To build a website suitable for the enterprise itself, it is necessary to clarify the theme direction of website construction before building a website, Do not follow blindly, but make corresponding judgments according to your own strength to set a good position for the enterprise website.
The specific implementation of the website should pay attention to the following points:
1. Define the goal of building the station:
The enterprise website is an important way to show the enterprise image, introduce the enterprise products and services, and reflect the enterprise development strategy. Therefore, the goal of website construction and user needs must be clearly defined, so as to formulate a practical plan for website construction. Comprehensive analysis should be made from the needs of consumers, market conditions, and the situation of enterprises themselves, and goal planning should be carried out from the perspective of "consumers" as the core.
2. Deeply understand user needs:
What is the purpose of building a website? For whom? What kind of products and services can the enterprise provide? What are the characteristics of the target consumers and users of the website? Enterprises must clearly understand the basic information of website users, such as education level, income level, the scope and depth of information needed, so as to have a targeted view.
3. Clear column channels:
The column channel of the website should be designed in the principle of clear structure, clear guidance and easy use. If people can't understand or can't move forward or backward freely on the website, then users will not be able to accurately understand the enterprise and services. It is necessary to focus on the visitors' access habits, interested column content, etc. You can use some striking titles or text to highlight products and services, and use hypertext links or picture links in the navigation design. You can click on the desired column channel anytime, fast and convenient.
4. The theme of the design scheme is distinct:
The design scheme of the website should have a clear color orientation and style. For example, Yongcan's website uses the standard red of the enterprise, paired with classic gray, to convey scientific and professional visual feelings to users; In addition, the theme must be distinct. The design of the website should focus on the same core theme. Many design elements are theme services, so that users will be attracted by a core theme when they first see the website. For example, some websites only provide simple text messages, while others use multimedia expression techniques, providing gorgeous images, flashing lights, complex page layout, and even playing sound and video clips. Attention shall be paid to avoid the design scheme that makes users see the end from the beginning and do not know the key points expressed.
5. Ensure user access speed:
A good website should pay attention to the user's access speed, instead of blindly pursuing individuality and design, it should be decorated with large pictures or animations. If it encounters users with slow internet speeds, it will be difficult to share such pages, and users are unwilling to wait. If it has not been loaded for too long, they must have no patience to wait any longer
6. Unification of website content and form:
The content of the website is rich and diverse, and the form must also conform to the content itself. Dots, lines and planes are the most basic elements in visual language, and they exist together in the complete design scheme. Dots, lines and planes intersect, set off and complement each other to form the best page effect. For example, the application of symmetry principle in page design may make the page appear stiff, but if some artistically modified words, patterns, animation and other techniques are added to express the content, it will often achieve better results..
7. Enhance the interactivity of the website:
The website is for users to use. If you just let users as the audience, you may not be impressed after reading it. It often makes the first visit of users become the last visit. Therefore, when building a website, you should enhance interaction, and more consideration should be given to letting users participate in it, so that it can bring more interest to visitors.
4、 The dynamic content of the website must be updated in a timely manner
Many websites have beautiful pages in the design stage. In addition to the application of text, pictures and other elements, more full and substantial effects are reflected by the content of the enterprise itself. However, once the website is officially launched, the effect will be greatly discounted, because many materials are not perfect, or the data entry personnel of the enterprise itself are not professional, The text and picture arrangement effect of the data is far from the design scheme at that time, and these problems need to be solved by the enterprise with all its heart and efforts. After the website is launched, it needs to update the dynamic content regularly and continuously, so that users can timely understand the latest development of the enterprise and related products and services, and update the dynamic content of the website in a timely manner, It will also help enterprises build a better image in the minds of users.
5、 Promotion after the official launch of the website
Website promotion can enhance the brand awareness of the enterprise, increase the traffic and users of the website, let more people know the enterprise's website, improve the conversion rate, and finally bring orders. Therefore, it is not enough to just finish a good website. We must be good at using network tools and resources to promote the website.
Commonly used website promotion tools and resources include: search engines, classified directories, e-mail, website links, online yellow pages and classified ads, e-books, free software, online advertising media, traditional promotion channels, etc. Enterprises should choose appropriate promotion tools, use reasonable promotion means, develop effective promotion methods, and achieve the purpose of promoting websites.
