2014 Baidu webmaster Lee's online Q&A (standing at Seoer)
Source: Shangpin China |
Type: website encyclopedia |
Time: January 18, 2014
Website construction company Shangpin China: The webmaster platform launched the webmaster college in 2013 to give more suggestions on website construction and operation, and launched more practical webmaster tools such as news alerts to help website operation. As the Spring Festival of 2014 is approaching, Lee, a senior engineer of Baidu web search, communicated with webmasters online in the event of "Lee on line". Answered the difficult questions concerned by the webmasters and hinted at the new trends of Baidu search engine in 2014.
1. How long will it take to reject the external chain with the external chain rejection tool in Baidu webmaster tool?
The issue of rejecting the effectiveness of the external chain involves many links such as fetching, updating and computing. The effective time will also be around 30 days. Another consideration is that cheating stations need to increase the cost of cheating. It is impossible to refuse and take effect immediately. There is still a period of punishment cycle.
2. When will the Sitemap and site search in Baidu tools be fully open?
First of all, the sitemap tool is to collect more comprehensive and extensive website content. Of course, the premise is high-quality content. Therefore, the sitemap tool will still have certain restrictions in the foreseeable future. However, in the near future, the webmaster platform will open the application of sitemap tool according to certain rules, and after the background algorithm and some manual reviews, it will be possible to obtain its use rights.
3. The tool for revision is a little more complicated. I hope it can be simpler and more efficient; Is the age of domain names too high in the ranking algorithm?
a. The optimization of the revision tool is in progress, and a new version will be updated soon;
b. The absolute age of the domain name is a reference factor, and will be combined with its relative age of building this content. At present, it is slightly too high, and will be adjusted slowly.
4. 301 Redirect, web page revision and other algorithms need to be carefully studied. It is suggested that Lee should carefully study the algorithm, do a good job in the webmaster's experience, and not adjust too many commercial algorithms
a. The 301 question has been arranged in the first quarter key plan of corresponding products and technologies, and I believe that it can achieve better results.
b. The natural results of web search will never be considered from a commercial point of view, as long as the webmaster can provide high-quality content, it is not a problem to achieve better results than the library and know, on the premise that it is more high-quality and better user experience.
5. Baidu's trust in big stations is too high! Although some small stations are original, experience and all aspects are very good. However, even if the content of the same article on a small website is more in line with the user's requirements, it cannot get a good ranking.
I see what you mean. As early as half a year ago, we have set up a dedicated quality topic team to consider whether it is helpful to users from the perspective of content. This new algorithm will be launched in the near future; But in some fields, there are some professional stations whose contents are relatively safe. As far as I know, for example, 120ask does invite doctors from hospitals or graduate students from medical schools to answer questions, which we can't ignore.
6. Can you tell me the effective time of the dead chain tool? I don't know when the submission will take effect now. What's the relationship between Baidu sharing and ranking?
The dead link tool can take effect in three days in theory, but more than 50% of the data submitted by webmasters, including the live link, may affect the deletion effect. The data shared by Baidu has been applied to capture and collect at present, but the ranking is more cautious, and further actions will be shared with the webmaster.
7. Why is the black chain forbidden repeatedly? Will the black chain still play a role in the ranking of gray industry stations in the short term?
Black chain is the problem of the whole industry, but Baidu will respond as soon as it finds out, just the speed of response time. We are also constantly optimizing this.
8. Baidu's dead chain 404 submission, can regular matching be added?
Deadchain submission, whether list or regular, the problem is that the deadchain submitted by the webmaster contains a large number of live chains, and some even submitted the home page of the site. For regular submission, it is not recommended here. If it involves deletion, the webmaster will suffer losses even if there is a slight problem.
9. How does Baidu suggest webmasters to paginate a long article or content list? Is it appropriate to tell spiders with such marks as rel="next"? In addition, is it convenient to inform the webmaster of the picture rules in Baidu search results?
a. The website must not deliberately paginate in order to increase pv, which will greatly lose the user's reading experience and ensure the user's reading rhythm as much as possible. Pagination can only be used when the load is too slow due to too much content and pictures.
b. Baidu search results appear in the picture of the rules, I will recently publish an article dedicated to interpretation, release the agreement.
10. Is it helpful to rank all keywords in the website url?
From the perspective of user experience, URL readability is an ideal state. Users can simply judge the theme content of the page through the URL. Baidu, which conforms to the user experience, certainly advocates;
11. Will 301 weight transfer for irrelevant websites have an impact, such as commercial institutions and medical websites?
The content before and after the domain name is completely irrelevant, and Baidu will not inherit the weight of the old domain name to the new website.
12. You can see that there are many thumbnails on the search results page. Do you want to add pictures to the page to show them?
Put the picture in the main content of the page and require that the picture must be related to the content, otherwise it may be considered as cheating and handled, and the size should be as close as possible to 121:75.
The above is an effective interception of Lee's answers in the webmaster community as of 21:00 on January 16. This activity will end at 14:00 on January 17. If there are answers in succession, the author will join in one by one. In addition, Baidu Lee said that Baidu will release a new algorithm before the end of January. The main content of the new algorithm is to improve the display of high-quality content and suppress low-quality content. The specific information details will be announced and interpreted in advance early next week. It also revealed that the recent site syntax results will be significantly adjusted. At the same time, as early as half a year ago, Baidu has set up a dedicated quality topic team to consider whether it is helpful to users from the perspective of content. This new algorithm will be launched in 2014.
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