How to optimize mobile websites
Source: Shangpin China |
Type: website encyclopedia |
Time: January 19, 2014
With the continuous development of Baidu Mobile Search, Baidu Mobile Search has become the world's largest Chinese mobile search engine. According to the current data, users use Baidu Mobile Search to launch hundreds of millions of search requests every day, so the benefits of mobile search for mobile websites can be seen from this data. Of course, so far, many enterprises have not done mobile websites, perhaps because many enterprises do not understand the effect of mobile search on enterprises, so some enterprises do not plan to do mobile websites, and many have been doing PC side websites to make profits. So, should enterprises do mobile websites? If you want to build a mobile website, how can you optimize it?
Enterprises that are still developing websites on the PC side, Website construction company Shangpin China should suggest enterprises to build mobile websites. After all, mobile search is very popular now, and there are many users using smart phones. Most of the users have left the PC end and turned to the mobile end. At this time, if enterprises are still hesitant, it may cause unnecessary losses to enterprises. If there is a webmaster who plans to build a mobile website or an enterprise that is already building a mobile website, the author suggests that we should optimize the mobile website reasonably and do enough work in all aspects. Only in this way can the mobile website of the enterprise continuously improve the traffic of the mobile station, and can also achieve long-term and stable development.
Before writing this article Marketing website construction The company Shangpin China would like to explain that Baidu's mobile search has always been committed to the inclusion of mobile sites, and Baidu Spider will actively include any site that meets the inclusion standard of mobile sites, but the enterprise webmaster should pay attention to that mobile search will give priority to the following sites:
1. Sites conforming to mobile phone site building specifications (according to the specifications given by Baidu)
2. Mobile sites with content resources urgently needed by mobile users
Mobile phone sites where mobile phone users urgently need content resources are available to many mobile phone stations at present, such as mobile novel websites. However, many mobile sites can't meet the standard requirements for building a mobile site, so A5 Marketing will simply talk to you about mobile site optimization, and see how to optimize mobile sites to get the favor of mobile search engines.
1. For content organization, it is better to make a secondary domain or directory
As above, it is important for mobile sites to organize content through secondary domain names or directories. For example, I have made many classifications, which can be called through secondary domain names or directories. I usually use directories to distinguish. In addition, the author suggests that enterprise mobile phone sites should use standard and simple URLs, and try to remove parameters unrelated to page content, such as those used to distinguish mobile phone models, distinguish visiting users, and facilitate statistics. I suggest you go to see Sina Sports' mobile phone site, which is a very standard type and can be referred to below.
2. Three tags should be optimized for mobile phone stations
Mobile sites are different from those on the PC side. Baidu, the PC side site, clearly gives keywords and description tags that have no effect on optimization, but the mobile side keywords and description tags are effective on mobile sites, so Baidu Mobile Search also gives suggestions. The best thing to do is to optimize the three tags. Here's a detailed explanation:
First of all, the description of the title should be clear, including the main station and channel information. For the next home page, the title can be written as follows: website name or website name_services or product descriptions provided; Channel page: channel name_site name; Content page: content title channel name website name. For example, NBA_Ssina Sports, SEO Diagnostic_A5 Marketing SEO Service, etc.
Then, keyword tags should be added to the web page code on the home page of the website or channel, and the keywords of the website or channel should be listed in the content. Multiple keywords should be separated by commas. If this is a PC site, it is not recommended, so the enterprise webmaster should know about it. To give a simple example, the code of Sina's homepage contains keyword tags:
Channel page:
Finally, a description tag should be added to the page code of the mobile website home page or channel page. Like the PC, the description information of the page or channel page should be listed in the content, which is very helpful for the display of search results, such as the description of the mobile Sina home page:
3. The domain name of the mobile phone station should be short
Enterprises that have not yet built mobile phone stations should pay attention to that, and the domain name of mobile phone stations should be carefully selected. Baidu's suggestion is that the domain name of mobile phone stations should be as short as possible, and the shorter the domain name is, the easier it is for users to remember. Some webmasters may ask, why can't the domain name of mobile phone stations be selected? In fact, this question is easy to answer, because from the perspective of user submission, users prefer to remember short domain names, and I believe you think so. For example, the author can choose wap.abc.com as the domain name for the enterprise mobile phone site. Maybe this domain name has been registered by others, but as long as the domain name is selected according to such a short description, I believe that the mobile phone site will be a good start.
4. Mobile phone stations should have clear structure and clear navigation
The website structure generally uses a tree structure. The advantage of tree structure is that it can let spiders and users know the hierarchy of your website, which is more conducive to spiders to crawl and users to click. Then the mobile phone station is the same as the website on the PC side. Baidu also suggests that the mobile phone website should have a clear structure, and the webmaster should adopt a tree structure, which is generally divided into three levels: home page ←→ channel page ←→ content page, and each page should point to the superior, subordinate and related content links. Of course, the author believes that a more reasonable website should be a flat tree structure.
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