How to optimize mobile websites
Source: Shangpin China |
Type: website encyclopedia |
Time: May 13, 2013
According to the data of three major domestic operators, the number of mobile phone users in China has reached 1 billion, and more than two fifths of mobile users visit web pages from mobile terminals every month. An eye study from Company Data Trees found that in January 2011, only 14.32% of Alexa's 10000 ranked websites had mobile versions. Today's mobile end The proportion has certainly increased, but for these existing mobile version websites, Xiao Sheng has checked a large part of mobile websites and seldom done optimization work.
Positioning and page design.
Whether PC or mobile, websites should consider the positioning of consumer groups. Although the number of smart phone users is very popular, it should be understood that most mobile phone users in China still use 2G networks, and only about 15% of 3G and 4G mobile phone users have been shouting. Therefore, in page design, we should consider the length of time users open the web page, and some flashy flash, JS and other suggestions should not be used. This is not only a matter of user experience, but also a matter of minimizing Baidu index crawling and allowing Baidu spiders to crawl and include pages as much as possible.
① Mobile website is better than PC terminal Website production Page download speed is much slower, so try to minimize the number of pages and page size.
② In addition, because they are mobile phone users, the time they spend browsing the web page is fragmented, and it is impossible to click many pages patiently. Therefore, mobile website design should be simplified as much as possible.
③ The purchase process or shopping guide page should be as simple and streamlined as possible, and the simplest steps should be provided from consumers entering the website to purchasing. The redundant content should be discarded directly to present what consumers want. If a purchase process needs to register seven or eight items and fill in seven or eight items at the time of purchase, I'm afraid there will be no repeat customers next time.
3. Domain name and robots settings.
① The domain name should be as short and easy to remember as possible. The domain name of most mobile websites is the secondary domain name of the PC side website. Of course, this is also very good. It is consistent with traditional websites, and more trustworthy to users. But if it is a special mobile website, it is better to have a short and easy to remember domain name.
② It is better to set robots without any restrictions and let all search engines crawl. In addition, Xiaosheng corrects a mistake that many webmasters take for granted here. Baidu officially declares that the UA of Baidu spider is a Baidu spider, and some webmasters often mistake the UA of Baidu mobile crawler as a Baidu spider mobile, which is not true.
• Avoid pop ups, flash, java, etc.
In the same way, flash and pop ups will take up a large part of the traffic. For mobile phone users, it will undoubtedly waste time and traffic. For search engines, it is almost incomprehensible. In terms of technology, Apple products do not support Java, so this is just a thankless approach in both aspects.
5. Page detail optimization.
① Exclusive mobile website header tag. For the keywords and descriptions in the homepage code of mobile websites or channel homepage, it is better to add meta tags and keywords that are different from those on the PC side. The keywords and descriptions on each page should be filled in in a targeted way like traditional PC side websites. It is very helpful for the presentation of search results (summary) and optimization.
② Reduce dead chain. If there is no content, it is better to specify it with a status code, such as 404, 403, etc; If you want to redirect the content to the home page, you'd better jump through 302 instead of using javascript.
• Use standardized protocols to do a good job of browser compatibility debugging. Generally speaking, there are three protocols for mobile phone station building. It is better to use a standardized protocol format to avoid unnecessary trouble. Of course, you can also do multiple versions of the site, and the site will automatically adapt to different formats.
7. URL link normalization.
① For the secondary domain names or directories of multiple modules, use standard and simple urls, and try to remove parameters irrelevant to the page content, such as those used to distinguish mobile phone models, distinguish visiting users, and facilitate statistics.
② The URL link jump of the page should be the target URL in normal format, instead of jumping in the middle.
① Ensure that there are corresponding navigation or prompt links on each page of the mobile website or PC website, so that users can switch between the mobile version and the PC version, which is also convenient for search engines to better include.
② Baidu officials have stated that for mobile sites, when baiduspider or other uas whose source cannot be determined visit, it is recommended to directly return to html5 or type mobile pages by default, and not redirect to PC pages.
? Mobile website adaptation statement.
Proper DOCTYPE declaration on the mobile page can help search engines identify whether the page is suitable for mobile browsing. The declaration is at the front of the document, before the label. For example: The following DOCTYPE can be used in the mobile page of xhtm protocol:
The mobile page of wml protocol can use the following DOCTYPE: while the DOCTYPE of HTML5 protocol is:
Other optimization matters.
Other optimization points are the same as those of traditional PC end website optimization. For example, the website structure should use a reasonable tree structure, and it is best to use a combination of tree and flat; Clear breadcrumb navigation, convenient for search engine crawling and user experience; The title should contain keywords as much as possible, and the home page, channel page, and content page should be written with emphasis.
• 301 redirection shall be done when the mobile website is revised or changed.
Baidu official pointed out that the impact time of mobile website revision or domain name change would also be shorter.
Baidu webmaster platform also officially released the mobile station optimization guide, which should be read carefully by webmasters and marketers. So the mobile search optimization of traditional PC websites can use Baidu webmaster platform to do mobile stations.
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