Primary System Tutorial for Station Building and SEO Station Master
Source: Shangpin China |
Type: website encyclopedia |
Date: July 20, 2012
Lesson One: Website construction The choice of frame and space domain name
The Webmaster Primary System Tutorial is to teach you how to build your own website step by step from a beginner SEO Optimize, promote operation, user experience and a series of tutorials. I hope you can help the new webmasters.
1. The first step for novices to build a website is to choose a domain name that is suitable for their own website. There are many requirements for domain names. Since we are novices, in simple terms, most of the good domain names have been registered, leaving only a small number of good domain names. Therefore, we need to spend a lot of time to find the domain name when we register it, The registration of domain names should first be easy to remember. Domestic netizens are used to pinyin, numbers, and pinyin+number combinations, so we can also follow the popular trend. For example, if I want to build a movie website, then we can consider the pinyin of the two characters of the movie plus some easy to remember digital combinations. We must consider the problem of easy to remember, The simpler it is, the easier it will be for browsing users to remember. But don't register a domain name for a long time. That will only lead to no repeat users. Here I recommend you to register a domain name in A5. After all, it is a relatively famous provider and has a very good reputation. It is also convenient to renew fees at that time.
2. The stability of the space and the access speed of a website determine the survival of the website. You can also learn that if you visit the website quickly, you will be interested in continuing to visit, If it takes a website a minute or even a few minutes to open a page, then I believe you have closed the page before you have waited a minute. At the beginning of our new website, we really need to spend a lot of effort on space selection. Even if we spend more money to buy a stable and efficient space, you will reduce a lot of trouble in the future, And a good space is also very beneficial to search engine optimization in the future.
3. The content and nature of the website Since we want to build a website, we must figure out what type of site we should do. Here I warn novice webmasters to do what they know best. For example, if you know more about mobile phones, you can do some mobile phone related websites. If you know more about computer accessories, you can do computer accessories related websites, Building a website can also be said to be a matter of looking for professional counterparts. Only in this way can we give full play to our knowledge to make the website better and stronger.
Lesson 2: Website content setting, typesetting and keyword selection
What we want to talk about today is website content setting and keyword selection. First of all, we should set the keywords of our website. When setting keywords, we must go to Baidu to do a keyword survey to see if the keywords you choose are particularly popular and competitive, For our novice webmasters, we still don't want to choose competitive and popular keywords. If we don't choose, we can also use the long tail keyword as the main keyword of our website. Here I will give an example, for example, I am a movie website, but there are 100 million pages searched by Baidu search movie keyword, In addition, the movie websites on Baidu's home page are basically sites with good weight and reputation. We novices can't compete with such large sites, so we should avoid choosing this keyword. At this time, we can choose long tail keywords, such as Movie Paradise, I Love Movie, and so on. You can use Baidu Index //index.baidu.com/ Let's check the specific traffic of the keywords you choose. It is suggested that you choose an index with an index of 800-1000 or so. These indexes are generally competitive, so it is easy to do so as long as you take time. At that time, the traffic returns will be very considerable.
We have already prepared all the domain names and keywords in the frame space. Now let's talk about how the overall content of the website should be arranged so that users can feel the website is clear. First, we need to determine several main sections and the title of the section. Try not to open too many sections. We need to gather the content, Because the new site first gathers popularity. If too many sections are opened, the traffic of the original website will be low. If too many sections and content are opened, the traffic and popularity will be scattered. Moreover, the layout of the website should not be too messy. Especially, if the overall effect of the update is too messy, it will greatly affect the overall website and user experience, We should try our best to present the most clean and clear page to the browsing users.
Most webmasters want to earn some living expenses by building a website. This is a good idea, but we suggest not to put any advertisements first, especially the colorful advertising slogans and pictures of some small advertising alliances, as well as some advertisements about illegal content and pop-up advertisements, which are very unfriendly to user experience and search engines, Therefore, if our website does not reach thousands of IP addresses in the early stage, we should not have the idea of advertising.
It's about here today, so that novice webmasters can accept what they said today. After all, the website building tutorial can't be digested if it's too fast, so as a novice, we'd better go down step by step!
Lesson 3: Search engine optimization and website update
I have written two teaching articles about novice website building for you. I believe you have a certain understanding of website building. Today we will learn how to do well in search engine optimization and website update. Search engine optimization believes that webmasters have done it for a long time. The high and low traffic of a website depends on how well SEO optimization is done. A website with high traffic must be optimized very well, but for us beginners, we still start from a simple point of view.
We said yesterday that we should set keywords and long tail keywords, then we should start promoting them. For novices, you must not know how to do this SEO. Novices can go to A5, Chinaz, laggards and other webmasters to publish their external links first, Then write a website building experience and publish it in these forums. Don't write too many words, about 500 words. After publishing, the search engine will collect your original writing within half an hour. At this time, Baidu Spider will crawl to your website along your original publishing to grab the page content, Next, we will improve the content of our website step by step. Of course, the content of our website should be mainly original, supplemented by pseudo original. If there are no too many problems, Baidu will be lucky to include your homepage within a few hours. Our first step has also been taken.
Next, we will look for some similar sites to exchange friendship links. It is enough to exchange about 10 friendship links a day. But we'd better check in the early stage. Although we are new, there will certainly be many webmasters unwilling to exchange with us. At this time, we should look for the same new site, As long as the other party's site has not been punished by Baidu or Baidu snapshots are 7 days away, we will exchange them all. Now we will first increase the number of external links on the site.
Basically, in the early stage of search engine optimization, we should do what we said above every day, and then we should adhere to the daily update of the website. For beginners, there must be no problem in the early stage of website update, because they are all enthusiastic about building and promoting websites, but many webmasters will become lazy when they get behind, In particular, if search engines haven't included such sites on your website recently, webmasters will be even more discouraged from updating. In fact, new websites have an observation period in search engines. Generally, the observation period is about one month, or even three months. So during this period, we will fight for patience and perseverance, as long as you can keep the website updated every day, Then after the observation period, Baidu will give you a good ranking, so here we warn novice webmasters to have the spirit of never giving up and never giving up to build a website. Only in this way can you get the final reward.
Well, that's all for today. Although we don't have much knowledge, we are very broad. There are still some challenges for newcomers who just built the website to do well in the above two points, but we can't give up and retreat from the challenge. So since we have chosen the rank of webmaster, we must not give up.
Lesson 4: How to optimize the website after forming
We have basically digested what we said before, but many novices have asked me how to optimize relativity. Today, we will talk about how to optimize the most important website after it takes shape. Today's course is more detailed and I hope it will help you.
1、 Routine maintenance and update It is said that building a website is a hard job, a physical and mental work. It is true that building a website should not only be able to endure loneliness, boredom, boredom, but also torture. If a careless search engine gives you a little punishment, you should never give up, because search engines like to test the patience and endurance of webmasters, So what we need to do is to do a good job of daily maintenance and update it in a timely manner. Since we should not procrastinate in building the website, we must insist on finishing what must be done today.
2、 Increase of external links External links are a key step in search engine optimization, so we webmasters can't underestimate the increase of external links every day, but as novice webmasters, many of them don't know how to increase external links. Here are some tips, First of all, we can find some good original articles on our own website, add our website keywords and website addresses at the end of the article, and then publish them to some forums and websites with similar relevance, which can be regarded as effective external link promotion, If there are some forum accounts, such as those with accounts in A5 forum, we can add our own personal signatures to the website and keywords. When we browse the forum and post at the same time, we are also silently adding external links. The fastest and most direct way is to write contributions to A5. As long as the A5 review is passed, your external links will increase rapidly, Because many websites collect news articles on A5 every day, and many people think your articles are good to reprint.
3、 Learn to self review and check Since we are building a website, it is inevitable that we will be punished by the search engine, so we should learn to self review and check the website. If we are punished, we can also find out in time where the problem occurred, so as to solve the problem in time and gain good favor from the search engine. Every day, the first thing we go online, we should start from the friendship link to check, Check whether the sites we link to have penalties or other problems. The second is to check our own home page to see whether the inclusion has increased or decreased, and then check whether the snapshots are timely.
4、 Original and pseudo original If you want to be a good webmaster, you must learn to be independent and original. Search engines are very fond of original content, so as long as your website is dominated by original content, the ranking of the website must be very good. Search engines are also very fond of your entire website, but no one is perfect and not all webmasters can make their own original, If you can't be original, you must learn to be pseudo original. In fact, pseudo original is to take the original written by others to make corresponding modifications, and make certain modifications to the title, paragraph, and structure of the article. Finally, even if you are original, this method is worth recommending.
Lesson 5: Learn to quickly add external links to websites
Now the search engine algorithm and changes are faster and faster, which can be said to be a small update in three days and a big update in five days. But as a person who has worked in the webmaster circle for several years, he still knows that no matter how the search engine algorithm is modified, there are always several points that are eternal. Today, a more important thing is the external links of the website, commonly known as "external links", Many novice webmasters have encountered a lot of troubles and barriers in increasing the external links here, so here are a few ways to quickly increase the external links of the website for your reference and learning.
I believe that webmasters will not be unfamiliar with friendship links. Now when the basic website is built, we should exchange friendship links of a certain quality every day. If we are a new website, we should not put too high a requirement at the beginning. It is better to find the same type of exchange to exchange links, For example, if you are a movie website, the type of website you exchange should also be related to the movie industry. When we exchange friendship links, we should first learn to check the other party's web snapshots, the number of included links, whether the website is punished, and whether the webmaster is involved in cheating. These are all compulsory courses for exchanging links.
Another fast way is to publish the links and keywords of our website in the forum communities with high power and fast update frequency. We can also register an account in these forums and put the keywords and website of our website in the personal signature of the account, While browsing these forum posts and replying to posts, it also invisibly increases the external chain of your own website. This method can now be said to be comprehensively popularized, and the effect is quite good. A novice webmaster can try it.
Since our webmaster mainly relies on Baidu to obtain traffic, we should learn to use Baidu's advantages to optimize the external chain. We can use Baidu space to increase the external chain. We can apply for 2-5 Baidu spaces for daily updates, Each space only needs to update 1-2 original articles written by itself every day, and then add your own keywords and website addresses at the end. This is a huge and high weight external chain accumulated for a long time, and the weight of these Baidu spaces has gradually increased, which will also be of great help and use to your future website optimization.
Another method is the fastest increase of the external chain recognized by webmasters so far, that is, soft article submission, but the technical requirements are relatively high. First of all, your writing quality should not be too poor. At least, your written articles should be fluent and readable, So there is still some challenge for new webmasters, but we new webmasters can slowly practice writing methods and skills from scratch. If you have good writing skills, you can go to webmaster website and Chinaz, two famous webmasters websites, to contribute, If your manuscript can pass the examination successfully, your external chain will grow by dozens.
The above is my summary of some common ways and techniques to increase the external chain. I hope it will be helpful to all webmaster friends, but there are still many ways to increase the external chain. The main thing is to rely on everyone to explore and study more.
Lesson 6: Compilation of Originality and Pseudo Originality
The quality of a website can't be separated from its internal readability. Each webmaster can look at several well-known webmaster forums and websites that have a lot of original content every day. Such websites not only have a high weight in search engines, but also have a very fast spider crawl frequency, So it is very important for a website to have high-quality original articles and pseudo original articles.
There are many webmasters who don't know how to write original articles in the early stage, and basically don't know where to start from. In fact, to write original articles is to write based on their own real experience so as to write good original articles. Since we are a webmaster, we can start from the establishment of the website.
Since we will encounter many frustrations and troubles in the early stage of building the website, I believe that all webmasters will remember what they have encountered, so we can write down the things we have encountered and then write down the solutions and what experience we have learned, I believe that this article has at least 700 words. The number of words in an original article is enough. However, if you want to publish it on A5 and chinaz platforms, it is recommended that you write 1000 words or so, which is more likely to pass the review.
Many new handwriting is difficult in the early stage of their own original writing, mainly because they have never written, but writing original writing is also a process of accumulation of experience. As long as you can write regularly and write every day, your original level will be improved to a higher level. After writing, you can write more smoothly without having to write drafts in your heart. Basically, you can start writing.
If you are still not good at writing original works, then I will teach you the simplest way to write your own fake original works. I believe that as a qualified webmaster, you must learn how to create fake original works, Pseudo original works are like Chinese teachers who get an article and read it first, then use their own ideas and sentences to modify it in a large area and finally become their own pseudo original works.
There are many common methods of pseudo originality. First, start with the title, then make a comprehensive revision at the beginning of the article, then make a comprehensive revision at the end, then disrupt the paragraphs and sentences in the middle of the article, and finally integrate them. Such articles are called pseudo originality, Although the effect is not as good as the original article, it is always much better than the content collected and copied. But remember that we must re read the original article after it is created and written. The sentence of the article must be smooth. The overall structure of the article must not be messy. Only in this way can it be regarded as a qualified pseudo original article.
That's all for the compilation of original and pseudo original today. I hope that this sentence will be helpful to all webmaster friends. Your support is my greatest motivation.
Lesson 7: Several important steps of SEO optimization
I believe that the most troublesome and difficult thing for webmasters to build a website should be SEO optimization. Because SEO optimization has a wide range and is very theoretical, it is still difficult for novice webmasters to understand SEO optimization, so today we continue to analyze and explain several important steps of SEO optimization, Then continue today's lesson.
1、 One mistake cannot be made twice at the same time It is inevitable that our novices will make some big and small mistakes in the process of building a website. I believe that the current old webmaster will also make these mistakes, but it is not terrible to make mistakes. The terrible thing is that we will not be able to go back to the right path after making mistakes again and again. So we must learn lessons and experience once we make mistakes, Avoid making the same mistake again in the future so that we can avoid many detours.
2、 Continuous website updates Many webmasters lament how troublesome and boring website updates are every day, but since we choose to build a website, we have to face this kind of helpless trouble and boredom, because these are things that must be done every day to build a website, which is like you can't eat less three meals a day, so we should adhere to and maintain daily regular website updates, Only in this way will the search engine more favor and value your website.
3、 Increase of external links One of the keys to SEO optimization is the increase and promotion of external links. Search engines are very fond of the number of external links on a website. Now major search engines basically judge the quality of a website's optimization and the quality of the website by the number of external links. Now most sites with good search engine rankings also have tens of thousands of external links, So we want to do a good job of SEO optimization website external link increase is absolutely indispensable.
4、 Site space stability No matter how good our SEO optimization is, how perfect our website layout and theme content are Website space If it is not stable or the access speed is slow, then everything you have done before is useless. Because the access speed of a website space is the first threshold of a website, if your first threshold is high enough that the search engine spiders cannot crawl, then the overall optimization of the website is useless. So we should first check the website space, If the space is unstable or often cannot be opened, the space should be replaced in time to avoid unnecessary trouble.
5、 Original innovation The development of a website is inseparable from its originality and innovation. Because there are so many websites of the same type as yours, we should consider how to stand out from many competing websites of the same type and become the best among them. If we want to highlight the website, we must have innovation different from other types of websites. If it is the same, it will not be attractive to users, Therefore, the original innovation is what our webmaster must think and do every day.
The above points are a brief introduction to several important steps of SEO optimization. I hope it will be helpful and useful to all webmaster friends, and that novice friends can work hard on SEO optimization. As long as you are willing to work hard, SEO optimization will give you a good taste in the near future.
Lesson 8: Build a website with user experience as the king
There is too much knowledge and content for beginners to learn and explore slowly, among which SEO optimization and promotion as well as user experience are the key, but these places are conceptually strong, and there is no specific idea and method. Everything is slowly explored by ourselves. Today we will continue to learn today's course of building a website based on user experience.
Early beginners can basically play a website by learning from the tutorials and courses they have learned, but now every website attaches most importance to the fast user experience, because a good website must have a very high and good user experience, As long as the user preference of a website is promoted, the traffic and user stickiness of the website will gradually increase.
First of all, we should learn to improve the overall content quality of the website. When we update, we must read and check our updated content several times to see if there are some problems in the updated content and if some articles are not smooth, and we should also make the content excellent.
The overall layout of the website is also the first impression for new users, so we should make the homepage of the website relatively simple and clear, so that users can feel fresh and clean at the first sight of entering the website, so that users can continue to browse with interest. The inner page of the website should also be simple, especially remember not to add some background colors and flash fonts to the website, Because it is easy to create a very messy visual misunderstanding.
The placement and arrangement of advertising alliances are also very important. Now many websites like to place pop-up ads and some fraudulent advertisements. In fact, these advertisements have a great impact on the user experience and also on the optimization of search engines. Since our webmaster wants to build a website with his own revenue, I recommend Baidu Alliance The advertising of Google Alliance is, after all, the advertising effect and reputation of large companies are very good.
A skilled webmaster can add a user feedback message system to the bottom of the website or a prominent part. This system can be used to collect some suggestions and opinions from some users. We webmasters also know what the website has to improve and modify. Only in this way can we listen to others' opinions to improve our own shortcomings. Everyone may have been to Jiangnan SEO. Why is his forum so attractive? Do you find that many materials and video tutorials in Jiangnan SEO are free, and many webmasters who are Taobao customers will go there to download Taobao customer single page templates, which is a way for users to experience how to attract users.
In fact, there are a lot of things that can be done about the user experience of the website today. Here are just some inspirations for webmasters to let them know the importance of the user experience, so we should also add the user experience to our daily updates and maintenance in the future. Only in this way can we webmasters and websites further develop well.
Lesson 9: How to Get External Links to Huge Websites
Now webmasters focus on this SEO optimization every day, adhere to the promotion and increase of website external links, but these efficiency is relatively slow, so today we will talk about how to obtain strong website external links.
There are many ways to increase the external chain. If there are dozens or even more ways to promote the external chain one by one, today we will talk about several common and effective external chain promotion methods.
1、 Forum personal signature
Now every day webmasters will go to Chinaz, the laggards, webmaster websites and other large webmaster forums to browse. Since we go to the community every day and see the replies to posts, we can add the main key words and website address to the personal signature of our account, See a good original post and some posts that have just been published and reply to them later, so that spiders will also include and grab your website and keywords together when they include the content of the post. This method is the simplest external chain promotion method, and its effect is also quite good.
2、 Friendship link exchange It was very difficult to exchange friendship links when there were no webmaster communities before. Now there are so many large-scale webmaster communities, so it is very convenient for us novice webmasters to exchange friendship links. We can go to the exchange links section of the community to find links suitable for our website to exchange, When exchanging links, remember to find a snapshot of the same type of website pages and collect them properly. The snapshot time should not exceed 7 days. Of course, the more pages, the better.
3、 Celebrity blogs leave many messages Many of our webmasters like to visit some webmaster blogs. We can see that some of the more famous and some webmaster blogs have a lot of message books published outside the website, which is also a good way to increase the external links of the website, So the more we visit forums and blogs, the more we will leave our footprints so that the outer chain will accumulate slowly.
4、 Task oriented outer chain In fact, we can invest some money in the early stage to make full use of the external chain. We can use Zhu Bajie and other types of task publishing websites to find some friends who can help us publish the external chain. We can set up a forum community to publish an external chain of our website, Baidu, and give us a commission, I believe that many people are doing this and the effect is not bad, so we webmasters might as well try it.
5、 Soft text effect Now as long as the webmasters with good literary talent are sure to use soft articles to quickly obtain the external chain, the soft article effect will never quit the stage of webmasters, because this method will never fade and fall behind. We can find that there are many webmasters submitting articles every day on chinaz and webmasters. It can be seen that the effect of writing these soft articles is very good, So we webmaster should also learn how to write soft articles.
In fact, there are many ways for webmasters to quickly increase the external links of websites. Today, it is impossible to give examples one by one to illustrate that the ocean of networks is very vast and we can never stop learning some methods and experience of building websites, so we webmasters should learn more about relevant content and knowledge, so that we can have a cup of our own soup in the ranks of webmasters. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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