Several Preparations for SEO before Enterprise Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 20, 2012
As SEO In the enterprise Website construction It is necessary to make a good plan in advance, otherwise it will be more troublesome to modify after problems are found, which will increase costs. Some websites have been doing this for half a year, and when the keywords began to rank, it was found that the title of the website column page was too long, that is, the title in Baidu's search results was not fully displayed, and after changing the title, the snapshot of the home page fell back, and the keyword ranking fell. Other websites found that the long tail keywords of the website were not stable after they became stable, because the page similarity was too high, and there were too many list data and model words. If they did not care for them for a long time, they would soon be caught up by competitors and face elimination. If there is a problem with the path during the construction of the enterprise website, it will be more troublesome, and the life cycle of such website keywords will be shorter. So, how to avoid rework in the middle and later stages of the website? Shangpin China believes that it needs to make a plan before the website production in the early stage. Here are some planning guidelines to share with you. 1、 Domain name design and space selection
First, let's talk about the choice of domain names. If the choice is not good, it will be hidden. sh is the abbreviation of Shenghuo, and 028 is Chengdu. In addition, the secondary directory should be fully spelled. For example, if a secondary directory of Shenghuo website is a case display, the directory name should be case. This is a search inheritance relationship, that is, Shenghuo website case display, which will have a high matching degree, but the path should not be too long, and should be lower than the pinyin of four Chinese characters. The domain name backup security must be done by yourself. Don't bother to find an agent. The agent backup security is very easy to be deleted. Since January 2011, bei security has been deleted frequently, and you should not change the space provider frequently, because the space backup security needs to be done again. Let's talk about the choice of space. We must have a set of space solutions. Any website should consider the ability to withstand pressure. If there is a problem with space in two or three days, the website ranking will disappear in the long run. If we let the development continue, search and recording will also disappear. So you can't choose space cheaply. A space worth tens of yuan can't be used. What should you consider when buying space? Shangpin China summarizes five points to consider: 1. The pressure resistance of the space and the number of people online can be tested by some software. 2. The space must have 301 steering function. 3. Don't look for a space that limits the number of concurrent operations, because the number of concurrent operations is a headache. You can increase it if the traffic is insufficient, and you can increase it if the space is insufficient. But once CC attacks have a limit on the number of concurrent attacks, they will die miserably. 4. 404 binding function is required. 5. To have the IIS log function, reading logs should also be a daily lesson and a necessary skill. 2、 Layout of table of contents and page design
The main factors that affect website inclusion and ranking are website page similarity and hierarchy. The enterprise website should try not to use the dual navigation structure, because the dual navigation increases the user's use cost. You can see the click of the heat map. In fact, the click of the navigation is very small. The advantage of the small website is a good user experience, small and refined, and users can find what they want in a very short time. Shangpin China thinks that the navigation about us and contacting us should be placed below, while the main navigation should be placed with the product categories that users care most about. Page design must control the proportion of template text and related lists. Page lists often list the latest products, hot articles and the like. The number of such lists must be controlled. If the list text of a page plus template text exceeds the text of the page itself, it is abnormal. For example, if we submit a resume, will HR be interested in your hobbies and expertise? Users come to the website through keywords, in site links, and anchor text in the external chain because they focus on related topics. After entering the page, the original content is less than the list text and template text. Such pages are meaningless, and the search engine will give a low score. The so-called "template text" refers to the repeated text on each page. The anchor text at the bottom points to the home page. This kind of back link is junk information. The list text will also be duplicated. Be sure to pay attention to the relevance of the page, the recommendation list, and the recommendation of relevant content. For example, if the product page is about Nike shoes, it is good to recommend four products, two of which are Nike shoes, and two of which can be Adidas shoes. Don't recommend unrelated products. The selection rate of users who recommend unrelated products will not be high, and the conversion rate will not be high. 3、 Estimation and operation of external links In the middle of the optimization process of the enterprise website, someone will encounter such a problem that the website will not add an external chain in the later stage, because the external chain planning was not done well before the site was built. For example, it is estimated how many homepage links the website needs to do within half a year or a year, and how many homepage links can be done? So how to plan? It should be analyzed according to the keyword competition. For example, if you want to do a keyword, you should first search for the keyword to be done, and then look at the total number of external links of the top three websites with this keyword, see the effective home page link sources of these websites, and then estimate the general value. This is the only reference standard for external link work. If not, You will not know how long the outer chain will take. Shangpin China reminds us to do a few key words, and we also need to analyze them first to see whether the top three websites have repeated rankings, and the websites with repeated rankings should focus on the external chain of the website. Want to know how many friendship links can be done on your website? What is the estimate? Own How much can resources do? If there are no resources, a resource station should be established. According to the above method, we can figure out how much manpower is needed for the work of the external chain, how many soft articles need to be written, how many forum signatures need to be made, and how many friend chains need to be exchanged. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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