How to do SEO optimization, and how to do SEO optimization in the station
Source: Shangpin China |
Type: website encyclopedia |
Date: June 13, 2012
study Seo website optimization It has also been a long time. There are a lot of SEO operation methods contacted online, but I gradually feel my own set of ideas and want to share them with you!
There are thousands of optimization methods, each of which has its own advantages, but not all of them are useful to you. You can choose several that you are good at. It is enough to focus on it and make full use of it. Some people send this SEO optimization technology post every day. How about the SEO method. It's really unnecessary to fix so much, and I'm confused. In my opinion, optimization is to form a system, form a model, and then stick to this model.
The optimization mode is different for different websites, but it can be used for reference in general. My mode is: website homepage content processing+related platform posting+blog+bbs.
Search engines come to you every day Beijing website production You want to see something new, and it usually pays the highest attention to your website home page, so your website home page should be renovated every day, but it should be done without leaving any trace. How to do it here? It is enough to stack a keyword every day. Don't you also pay attention to keyword density? You can set up a column on the website, which is fixed, and there are main keywords, which don't need to be changed frequently. Then update the rest frequently. Don't do too many keywords. One is enough. Stick to it every day, and it will have an effect.
It is of course important to update the content, as everyone knows. Here comes the key point, and then comes the outer chain. The method is strange. We must advocate one way. I first find platforms with high attributes similar to my website. There are not too many such platforms, 30 are enough. Then we focus on posting. The links are placed in the middle of the article, neither before nor after. It may be deleted after being seen by the administrator. It is better to find those that will not be deleted, so that they are perfect. After the collection of such platforms, there will be no shortage of them. You can see the effect in one month.
This is the main way to push, of course, some auxiliary ways can be done. I choose two auxiliary ways, one blog, one blog platform, I register one, and I don't pay attention to many. Here, it is not for posting external links, but for publicity. I publish some related topics, add friends and attention, gather people, and promote. External links can also be added to articles. The other is the BBS forum. The BBS has a signature file. In fact, this is an external chain with poor quality. The quality of the external chain of text posts is much higher than that of the signature file, so this is only for assistance.
This is the whole mode. Repeat the operation every day according to this mode. Of course, you can also do other things when you are free, such as sharing the content on your website on Weibo; Baidu knows that it can add a chain to the answer of Sosou Q&A; Baidu Library, add a chain in the document; Baidu Encyclopedia, add a link to the reference section, etc., in many ways. I just do these occasionally, without paying attention to them. Of course, once they are successful, they are all high-quality external chains. Baidu knows that the library and encyclopedia are all products of Baidu, and they will be more easily favored by Baidu!
In a word, there are not many methods. The key is quality. We can form a model, operate according to the model, and constantly improve the model to take a better way. I think so. Do you think so?
Make HTML header tags Title: Title is quite important in web page optimization. Generally, web page titles mainly include some keywords, website names, etc. Keyword: Everyone on earth knows the importance! Keyword setting should refer to some means such as popularity and Baidu index. Choosing your own website may be advantageous. Of course, the premise of choosing these should be related to the theme of your website. There should be no more keywords, generally 1-3. Description: It is mainly an introduction to the website. Although the first two tags do not play a major role in the eyes of search engine spiders, they are also a factor that cannot be ignored. When users search, only it and title are displayed on the search engine pages. From the perspective of users, these two are the first things they must see to understand the website. A good description can attract customers' eyes, increase click rates, and bring potential customers.
URL optimization Length: Relatively speaking, shorter URLs are easier to remember and paste. Separator: Generally speaking, when a spider reads a web address, it thinks that some symbols are empty. A better separator can use "_", so that customers can understand the meaning of your web address. After understanding it, they will definitely deepen their memory, without spending time guessing. Naming: It should be named according to the page, as relevant to the page theme as possible, so that users can understand what the page is about once they see the URL.
Web content optimization Keyword selection: It is believed that everyone has their own theory of selecting keywords, but it is not recommended that you choose the words with high competitiveness. Don't choose too many keywords to choose 1-3 related keywords. Keyword density: Keyword is a kind of worm that spiders like to eat. Search engines value ranking factors, but there should also be a certain degree. You should stop where you can, or you must know the consequences of over optimization! Now the mainstream believes that the keyword density should be between 2% and 8%. Keyword layout: generally speaking, according to human visual perception and spider crawling, it is generally from left to right and from top to bottom, so the top left corner should highlight keywords first, followed by navigation and footer.
H1's title: h1 tag has always been considered to be of great significance to our page optimization. Relevant research data prove that the H1 title does have a relatively large weight, but it should not be misused. It is recommended to use it in those keywords/phrases that have been kept for a long time.
H2H3H4: These titles have no value to search engines. You can add these titles to your articles to highlight key points and increase customer experience.
Alt attribute: adding alt attribute has a considerable impact on search engine ranking, which is a spider friendly performance and deserves praise. Therefore, it is recommended to add some targeted and important keywords to a graphic image/photo/, and add website tags to the alt attribute for long-term webpage illustrations/phrases. Image file name: it can tell the customer the source address of the image and other information, so that spiders can extract the text information of the image; Because it is a good way to attract customers, image files on the website can be named with keywords.
Bold/strong: These tags have weight advantages that are different from other tags. The keywords in the article can be used.
Anchor link: you can add a title. The absolute address is used in the address. These are small details to pay attention to, although the effect is weak.
On site link Click depth: the more important keywords and pages are, the easier it is to see them. Number of links: Generally speaking, the more links to the page, the higher the weight of the inner page. If you want to highlight keywords or an important page, you can let more links point to it, and vice versa. Link location: You can add some important links in the front, side bar and footer according to the habit of users and spiders browsing the web. Links should be guaranteed to be unblocked, and dead links should not appear, otherwise spider crawling and user experience will be affected. You should know that this is the most likely optimization factor in the site that affects rankings. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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