What are the new features of search engines in 2014
Source: Shangpin China |
Type: website encyclopedia |
Time: January 16, 2014
Website construction company Shangpin China: Mayer, the first product manager of Google, once pointed out that there is still much room for innovation, change and development of search engines. Although he kept quiet about Google's future products, Mayer still hinted at Google's future development direction. She said: "We think it is very important to go beyond keyword search, and users should be allowed to ask questions. In addition, search engines may make it easier for users to access websites via mobile phones. We are also considering how to make full use of new media, and how to introduce books, videos and news into Marketing website construction Search experience. Then, a variety of personalized searches will be developed. "
Today, Mayer's judgment on the development of search engines has been fully realized. With the popularization of computer and Internet applications, the public's demand for search has become higher and higher. At the same time, the competition between search engines has become increasingly fierce. During this period, the characteristics of search engines have become increasingly obvious:
1. Diversification
Diversification mainly includes two aspects: content diversification and search approach diversification.
In addition to text, the content also includes the search of pictures, audio and video content. The content of search results is also very diverse, including pictures and texts, the latest news, microblog information, light applications, bosom search, etc.
Diversified search approaches: search through voice commands, action commands, geographical locations, etc.
2. Quickening
The improvement of speed is the goal that every search engine is trying to achieve now. Fast refers not only to the speed at which search engines return results, but also the speed at which search engines can obtain new information. Now blogs, forums and information websites have become the most important sources of information. In general, important news can be accessed directly to Baidu as quickly as possible.
3. Intelligent
Baidu has constantly improved structured data to meet the requirements of bosom search. Based on in-depth data mining and user behavior analysis, web search has changed from unstructured search to structured search, and more and more structured data is displayed on the search results page. More accurate, more humanized and richer to meet the needs of users.
Google Hummingbird algorithm can better understand the concept of human language with more complex search requests, rather than some scattered words. Such search can provide more accurate results. He said that such algorithm improvement is necessary because the data shows that many users will enter complete questions in the search box to search.
Baidu Zhixin Search is similar to Google's Hummingbird algorithm, which makes the search engine more intelligent. Instead of staying on the surface of the meaning of the search words, it really digs users' real intentions and gives them search results that truly meet users' needs.
4. Real time search
With the rise of personal media platforms, the real-time requirements of search engines are increasing. Baidu also launched a real-time search on microblog. Search method: enter in the browser //www.baidu.com/s?rtt=2&tn=baiduwb&wd= The most prominent feature of real-time search is its timeliness. More and more emergencies are published on Weibo for the first time. The core of real-time search is "fast". The information released by users can be searched by search engines at the first time. For example, if the keyword is a search engine, the results will be as shown below. But now Baidu has no obvious real-time search portal.
5. Socialization
Some people call social search "searching human brain". With the help of the stickiness to a large number of users, the search engine provides the function of asking users questions, and the respondents to this question are not the search engine itself, but all other users who see this question. Through the collective wisdom of a large number of users and the help of corresponding professionals, these questions can often be better answered. For example, Baidu Knows is a social search category.
For another example, information published, commented or shared by other users in the user's social network is more reliable, which is closely related to the user's mind. Social search provides users with more accurate and trustworthy search results.
6. Personalization
Because each user has different preferences and purposes, their expectations of search results are very different. For example, when searching for "Apple", some people hope it is an iPhone, while others may hope it is fruit.
7. Mobile Search
With the rapid development of smart phones, mobile device search based on mobile phones has become increasingly popular. However, mobile devices have great limitations, such as the screen is too small, there are not many areas to display, the capacity of computing resources is limited, the speed of opening web pages is very slow, and mobile phone input is cumbersome.
At present, the mobile Internet is at its zenith and has become the focus of everyone's discussion. After that, the market share of mobile search will gradually increase. Baidu has also made relevant announcements about mobile search plans recently. For websites without mobile version, Baidu also provides a mobile open platform.
So now many search engines begin to suggest users to register, such as Google and Yahoo, so that users' search habits will be recorded and analyzed by search engines. If you often check the relevant information of your mobile phone, the next time you enter "Apple", the information of Apple's mobile phone will appear at the top of the returned results. Personalized search has high requirements on the data collection of users' search habits, but to some extent, it also involves users' privacy issues.
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