How to understand website audience setting SEO goals

No project will fail if there is no schedule. Because it's always too late. In general, it takes more time to implement and launch SEO than paid advertising. It is very important to set milestones and deadlines in order to manage expectations and revise plans.

This is SEO A part that cannot be ignored. However, understand you Website Design Who is the target group. There are many factors that are not always easy to determine the target group, including competition, strengths and weaknesses of the company.

Describe products and services

This requires you to have a deep understanding of all aspects of your products or services. We also need to understand the market classification of our products. Successful SEO needs to have a detailed understanding of the enterprise organization itself. What products and services, information and resources does the organization provide? An important process of SEO is to understand who is searching for what you promote. Each category may correspond to a block in the website you are about to create. Blocks created on the website corresponding to market classifications will have the opportunity to obtain search traffic related to these classifications.

The enterprise development and expansion strategy should also be considered. For example, when Amazon Bookstore first formulated its SEO plan. Starting from selling books, it has now developed into an online mall that sells everything. A website experiencing this transformation may need to completely change its structure, which may become the source of huge SEO troubles. Anticipate this change in advance, and you can find corresponding solutions.

Segmentation of website audience

This is very important background information for SEO. For example, website A may be a website selling gadgets. Don't forget the audience itself. The website developer implemented inferior marketing activities, and ranked the words he thought were relevant. As a young man with sufficient energy, he focused on how people like himself search for gadgets. But website A is actually selling gadgets to people over 50 years old.

Women like to search for high heels. If your website sells women's high heels, even if your shoes are made of "leather", you should also consider whether to use keywords containing the word "leather". Gender differences may cause similar problems. For example, men and women may search for shoes in different ways. Men generally like to search for leather shoes.

For different products needed, another major specification to consider is geographical location. Search users in Beijing and Guangzhou may need different versions of the product. So. It is possible to use different search terms, which requires a lot of keyword research

Set achievable goals

It can be decided to send people to Mars next year, and the achievable goal is to complete the goal with existing resources. example. But this is too big to achieve. You can be ambitious, but it is important to set an achievable goal. It is not allowed to sell more products than the market capacity. After the market reaches a certain point, the only way to grow is to expand or develop new products for the existing market.

For a given search term, in addition to basic commercial realizability. Who can rank first is also a restricted search engine that should leave the first result to the one who can provide users with the most valuable content. Therefore, unless your website is close to providing users with the most valuable content, it may be unreasonable to hope to obtain or maintain the first position

Even if the most competitive search term gets the highest ranking, it can be achieved, but the resources it requires cannot be met at present. The reality of goals refers to the environment and resources. Maybe some goal can be achieved but needs more resources than available. For a product.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/