How can seo learn to make you better than others
Source: Shangpin China |
Type: website encyclopedia |
Date: June 21, 2012
yes SEO Some experience, the above 7 points are personal learning over a period of time. What I said is just some personal suggestions for new friends to learn SEO. Further study of seo also requires personal subjective thoughts, and how to do it depends on personal thoughts
So as to obtain the technology and process of website traffic. Seen from the perspective of SEO, getting website traffic makes my goal ranking just to get better traffic. Then the ultimate goal is to complete a conversion from flow to profitability. SEO means "search engine optimization" in Chinese Website construction To improve the ranking of natural search results.
1. Unsearch the search engine
Know the importance of search engines. Now that I know the importance, I understand why I want to do Hubei SEO. You must understand the basic working principles of search engines. The purpose of the search engine is to let users have a better experience, so I want to start from the user when doing SEO, and then cater to the search engine on the basis of ensuring the user experience. Before learning SEO, you must understand some characteristics of search engines. How to do it is more popular with search engines. What problems are not tolerated by search engines? In my opinion, search engines are really powerful, far smarter than I could think. For example, many new SEO practitioners like to use "pseudo originality" when they are lazy. Don't think that search engines can't recognize it. They will remove some unimportant modal words from the articles, then match them, change paragraphs, and piece together the content from multiple articles. These are all ways to avoid the eyes of search engines. Ranking of franchise stores
2. Research on competitors
Why should I study competitors first? Many novices think I don't understand anything. What's the use of studying? Such an idea is not advisable as the saying goes: Know yourself and your enemy, and you will be invincible. Only through the analysis of competitors can I make many correct judgments. I can also make better decisions on the first step of SEO keyword selection. The business of Seo depends more on your competitors. Through the analysis of your competitors, you can plan my workload and understand the value of the selected keywords.
3. Website internal optimization
In fact, we only need to do two things well, and website optimization seems to be a complicated thing. One is the internal optimization of the website, and the other is the optimization outside the site. Internal optimization requires optimized website structure optimization and page html code. Off site optimization is to build external links with higher quality. Generally speaking, website structure is three elements: html connection, tree and flat. All connections are required to be html versions. Because at present, search engines do not have the ability to capture images and videos. Both tree and flat refer to the physical structure of the website. The tree structure is clear and convenient for spiders to crawl. Flattening is further convenient for spiders to crawl. Often, some websites have low weights, and spiders are unwilling to crawl too deep. While optimizing the website structure, modify and reduce the html code to achieve further optimization.
4. Construction of external links
We have to mention hypertext links and external links. The root of the Internet. Generally, when I browse a web page, I am in the process of clicking various links. Some people think that I do SEO to do my own content well and meet the customer experience. Why do I need the support of external links? In fact, these two points are not contradictory. To do a good job of external links is nothing more than two points. One is to improve the weight of your own website, and the other is to always clarify the theme of the website. The purpose of improving the weight of your website is to let more users know that I have a clear theme, so that users can know me and what my website does at the same time
5. SEO cheating and punishment
Personally, I think we should do a good job in white hat conscientiously. In the seo world, I usually divide seo into white hat seo and heimaoseo. The so-called white hat seo is to make a website that meets the needs of users in a down-to-earth way. Heimao is a deliberate means not recognized by search engines to improve rankings and traffic. For my friends who are currently in the novice stage. For heimao, it is only a knowledge. Without violating the bottom line of morality and law, heimao has also made many contributions to my seo. When it comes to heimao friends, don't be punished or abused. Since you choose heimao, you should bear the consequences. After all, the road has come out on its own
6. seo principle
Once reaching a certain level, people who learn SEO often remember the principles of SEO at the beginning of learning SEO. Instead, I forget what my SEO principles are. When I go to SEO purely for SEO, I should always remember that the goal of search engines is to satisfy search users. Since I want to meet the needs of users, I must be quite practical for users. The content searched by users should have a strong correlation with the website. The higher the weight of the website, the greater the assistance for users. A novice often writes articles and posts outside the chain, but since he has chosen to do seo, he should not underestimate these two points. In many cases, solving basic problems is equivalent to solving all problems. Of course, I still need to pay attention to some details to improve my own level.
7. seo tool
For example, webmaster tools for analyzing website data, the last thing to say is seo tools. seo needs to use a lot of tools. As well as the advanced search commands used in some special cases of querying websites, and even various Baidu and Google tools, of course, this is not all. There are a lot of tools that are not explained here. The use location and method of SEO tools are the technologies that a SEO person needs to master.
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