How to write a network marketing plan
Source: Shangpin China |
Type: website encyclopedia |
Date: June 21, 2012
No matter how careful the preliminary consideration is, basically a network marketing plan will complete the specific implementation process of the network marketing plan that needs attention. There must also be details that need to be adjusted. Therefore, early planning, organization and leadership, and implementation of supervision and control. Neither of them can be missed. Cai Gan will do better online marketing. Strategize to win the network.
What is planning?
If you don't plan ahead, you will lose. "This is planning. In modern terms, planning refers to the process of conceiving, designing and planning in order to achieve specific goals.
Strategic thinking and planning. Plans are specifically divided into.
From the perspective of western management, from the birthplace of modern management. Planning is planning. Plan=Plan This is a verb, that is, to describe an action and process.
To win by surprise "thinks that planning is actually this sentence. As Sun Tzu said in the art of war, "to be right is to be right. It refers to strategy and system; to be strange, it can be understood as creativity. Therefore, he believes that planning is the process of strategic thinking, layout planning, planning to win creativity, and forming a scheme that can be arranged and implemented.".
What is network marketing planning?
Network marketing planning is a process of strategic thinking and program planning to achieve specific network marketing goals. Think, as the name suggests. When you understand the concept of online marketing planning, you must have the premise of "specific online marketing goals", that is, you must understand the objects of planning and the goals of planning. At the same time, the first thing to do in online marketing planning is marketing planning, Website construction It's just the scope of marketing planning.
Content of network marketing planning
The network marketing plan is a big concept. If I understand the specific network marketing goals, I will certainly understand. In fact, those that need to be broken down into many modules and contents can generally be divided into the following categories:
Network marketing profit mode planning: mainly solve the problem of how to make money.
Who mainly solves me? Do what? Core advantages? What makes money? What is the goal? How should we achieve our goals? And other macro level problems. At the same time, specific actions need to be compiled into a Gantt chart, network marketing project planning: this plus the profit model is equivalent to a business plan. That is, the route and progress control.
It is still to use the third-party platform to do the online marketing platform planning: plan to build the website. This needs to match the pattern. How to plan the website? How to plan from structural logic, vision, function, content, technology, etc.
What are the specific operation details and skills? How to execute? Etc. Network promotion planning: how to promote the website? How to promote brand products? How to advertise it? How to attract target customers? What means to spread and promote.
According to the business process, plan the department establishment, team position, salary, management assessment, training and other network marketing operation system planning: this mainly includes the division of business process.
In terms of the system, actually. The online marketing planning is based on the above modules, because in the specific online marketing operation process, dynamic balance and special planning are required. For example, a website has poor sales force and low conversion rate, which forms a website sales force planning with conversion rate as the core, However, this is actually included in the website platform planning, and the network promotion planning can form a single communication form of planning, such as blog marketing planning, soft text planning, network advertising planning, SEO planning, forum promotion planning, and can also form a staged integrated communication planning with the theme as the core to centralize the use of various network communication channels.
In the process of network marketing operation. Data analysis is a very important module, which can be understood as "in order to achieve the goal of improving the efficiency of the company's online marketing, online marketing data statistics, analysis, comparison, deconstruction and summary" online marketing data analysis planning.
We will work out a three-stage plan for all online marketing plans.
The idea and form of preparation and writing of the scheme are certainly different, but they can not be separated from the fundamental changes. Therefore, how to write the network marketing plan? I think that the specific content of the network marketing plan is different. Organize a three-stage network marketing program format.
1、 Determine the target: plan the target? Plan a goal? What is the significance of planning?
Determine the overall idea of planning.
2、 Analysis idea: comprehensive analysis from the perspective of target customers, competitors and their own advantages and disadvantages.
It needs to be broken down into several modules, methods and links. 3. Implement the decomposition: put the ideas into practice. Then the required human, financial and material resources will be coordinated, and finally all operations will be compiled into a Gantt chart, which will be implemented from time, space, tasks, goals, etc. to people. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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