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What principles should be observed in building marketing websites

Source: Shangpin China | Type: website encyclopedia | Time: November 9, 2013
1. Systematic principle.
The principle of system.

At the same time, design scheme shall be provided. The design and implementation unit shall fully understand the basic situation of enterprise culture, enterprise organization and management information, and integrate the marketing objectives, industry competition, product characteristics, user demand behavior, website promotion and operation and other basic issues into Website construction In the scheme.
At the same time provide design scheme. Design units should fully understand the basic situation of the enterprise culture and the enterprise organization and management of information, the goal of marketing, the industry competition situation, product characteristics, user demand behavior and website promotion operation basic elements into the website construction scheme.

2. Integrity principle.
Integrity principle.

The enterprise website is the business site of the enterprise on the Internet, which should provide users with complete information and services: the basic elements of the website are reasonable and complete; The content of the website is comprehensive and effective; The services and functions of the website are applicable and convenient; Marketing website construction Connect with website operation and maintenance and provide support.
Enterprise website is a place of business enterprises on the Internet, should provide complete information and services for users: the basic elements of the reasonable, complete website; website content comprehensive, effective and applicable function; service, web site to facilitate; marketing type website construction and website operation maintenance of cohesion and provide support.

3. The principle of simplicity.
The principle of simplicity.

On the premise of ensuring the integrity of the basic elements of the website, try to reduce irrelevant content, pictures, multimedia files, etc., so that users can get the information and services they need with as few clicks as possible and in as short a time as possible.
In order to ensure the basic elements of a complete website, reduce as far as possible not related content, pictures and multimedia files, allows the user to as few clicks and the shortest possible time to obtain the required information and services.

4. Adaptability principle.
Adaptive principle.

The functions, contents, services and forms of expression of enterprise websites need to adapt to the ever-changing network marketing environment. The websites should be continuous and extensible.
Need to function, content, service and form of enterprise website to adapt to network marketing environment changes unceasingly, the website should have continuity and scalability.

5. Principle of friendliness.
Friendly principle.

The friendliness of website construction includes three aspects: user friendliness - meeting user needs and gaining user trust; Friendly to the network environment - suitable for search engine retrieval and easy to accumulate network marketing resources; Friendly to operators - the website is easy to manage and maintain and improve work efficiency.
Friendly website construction includes three aspects: user friendly -- to meet the needs of users, get the user trust; on the network environment friendly -- for search engine retrieval, easy to accumulate network marketing resources; efficiency of operator friendly -- site easy to management and maintenance, improve.
 
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