How to build a marketing website
Source: Shangpin China |
Type: website encyclopedia |
Time: November 11, 2013
“ Marketing website construction It is the development of the website, integrating various online marketing concepts and website operation management methods, not only focusing on Website construction And pay more attention to the whole process of website operation and management, which is a whole process online marketing mode integrating enterprise website construction and operation and maintenance. " We will understand the marketing enterprise website from the following aspects. "Marketing type website construction is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance int egration in the whole process of the network marketing mode. " We from the following aspects to understand the marketing type enterprise website.
What is a marketing website
What is the marketing website
Marketing website is a new term in the last year or two, and there is no standard definition in the industry at present. Combined with the practical experience of the enterprise win network marketing planning service team, we believe that the marketing website refers to the site planning based on the enterprise marketing goals, with the core of modern network marketing concepts, good search engine performance and user experience, complete effect evaluation system, and the ability to effectively use a variety of means to obtain business opportunities, An enterprise website to improve product sales performance and brand awareness. Marketing type site is a noun in recently one or two years out of the new definition, the current in the industry is not a standard. Combined with practical experience of enterprises win network marketing service team, we believe that the marketing type site refers to the modern network marketing idea as the core, based on the enterprise marketing target to site planning, evaluation system of search engine has good performance and user experience, perfect effect, can effectively use various means to obtain commercial opportunities, improve product sales and brand awareness of enterprise website.
The concept of marketing website has broken the traditional understanding of enterprises on website construction. Facts have proved that the traditional concept of website FLASH image home page, large corporate news reports, leaders' style display, unknown product introductions and other phenomena make it difficult for corporate website marketing functions to play well. To build a marketing website is to clarify the marketing function of the website, and to carry out website construction with online marketing as the core goal. Put forward the concept of marketing type site, breaking the traditional understanding of enterprise website construction. In fact, the traditional concept of the website home page, FLASH image of large space business news reports, leader style show, product introduction is not known phenomenon, make enterprise website marketing functions difficult to play well. Construction of marketing type site, is to clear the site marketing, network marketing is the core of the target to the construction site.
Marketing websites are designed to meet the requirements of enterprise network marketing, including website marketing based on customer service, website marketing based on sales, and website marketing based on international market development. The essence of a marketing website is to seize every detail and ask for benefits from the website. Marketing type site is in order to meet the needs of enterprise network marketing, including customer service oriented web site marketing, sales oriented website marketing, and international market development for the active web marketing. Marketing type site is seizing every detail, to the site to benefit.
"Marketing websites are the development of websites, integrating various online marketing concepts and website operation and management methods. They not only focus on the professionalism of website construction, but also pay more attention to the whole process of website operation and management. They are a whole process online marketing model integrating enterprise website construction and operation and maintenance." We understand marketing enterprise websites from the following aspects. "Marketing type site is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance of the whole networ k marketing model integration. " We from the following aspects to understand the marketing type enterprise website.
How to build a marketing website
How to build a marketing type website
Through integrating the concept of SEO into the website programming, domain name selection function planning and other aspects. Give the customer a website with search engine optimization elements that meet the search engine specifications. The program design of SEO concepts into the web site, domain name selection function planning etc.. To the customer with a search engine optimization elements, in line with the search engine for web site.
Omit fancy and meaningless pages, and every page of the marketing website will play a role in the product sales process. Omission of fancy, meaningless webpage, every page marketing website will play a role in the process of product sales.
Focus on website usability, information structure and best practices for optimization. It allows visitors to quickly find products, contact information and call for consultation. Focus on the website usability, information structure and the best optimization. Let your visitors can quickly find the products, contact information, call the advisory.
The reconstruction of the product copy will try to build a bridge between you and your customers, and build customers' trust in the enterprise and products through appropriate textual organization. It provides clear structure, bait product introduction and new WEB2.0 technology. It is a website construction method aimed at triggering potential customers' purchase actions. Reconstruction of product copy will try to help you with your customers to build a bridge, through the appropriate word order to establish the customer to the enterprise and the product of trust. For the clear structure, bait products introduction and new WEB2.0 technology, to trigger the potential customers to purchase action for the purpose of the website construction.
If the website design is very consistent with search engine optimization, you can get a good ranking in Google, Baidu, Yahoo and other search engines without spending a penny, so that search engines can bring you customers continuously. If the website design very accord with search engine optimization, then do not have to spend a penny can get good rankings in Google, Baidu, Yahoo and other search engines, so that the search engine everfount bring you customers.
Whether the website design is humanized directly affects whether your potential customers can understand you, trust you in the shortest time, and quickly convert into your customers. To humanize the website design, professional planning should be carried out in terms of website structure, business introduction process, product description copy, layout design, web technology adoption, etc. Web site design is humanized, directly affects your potential customers can understand you, in the shortest possible time to trust you, and be able to quickly into your customers. To make humanized web design, we need in the website structure, business process, product description text, layout design, webpage technology adoption and other aspects of the professional planning.
Online customer service system, potential customer tracking system and other auxiliary means further enhance the benefits. Online customer service system, potential customers tracking system and other auxiliary means to further enhance efficiency.
There are three main factors affecting the success or failure of marketing websites: Factors affecting the success or failure of the marketing type website there are three:
1、 The decisive factor of success or failure of marketing websites is perseverance; The decisive factor of success or failure is unremittingly marketing website;
2、 The key factor is the understanding and attention of leaders to their own website construction; The key factor is the leadership awareness and attention to your own website construction;
3、 Skills and professional level of website construction service providers. Marketing websites refer to enterprise websites that take modern network marketing concepts as the core, good performance of search engines and good user experience as the standard, and can better convert visitors into customers. All marketing enterprise websites must first meet SEO Search engine optimization ranking is one of the most important means of website promotion. If an enterprise website is not designed from the perspective of SEO, it needs to spend a lot of money to hire a professional SEO company to optimize the website. The website is not an artwork, so it must be designed clearly to facilitate users' browsing. Online marketing is a marketing means that combines technology and marketing strategies, Therefore, reasonable network marketing can greatly improve the conversion rate of potential customers. Skills and level of professional website construction service provider. Marketing type site refers to the modern network marketing idea as the core, to the search engine performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet SEO, search engine optimization ranking is one of the most important site promotion means, if a enterprise website is not from the perspective of SEO to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse the network marketing is a collection of techniques and marketing strategies marketing means, so take the network marketing industry and reasonable, can greatly improve the conversion of potential customers.
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