How to Build Foreign Trade Marketing Website
Source: Shangpin China |
Type: website encyclopedia |
Time: November 8, 2013
How to Build Foreign Trade Marketing Website
Foreign trade marketing website construction
Nowadays, China's WTO has a rapid momentum, and many people have joined the ranks of foreign trade Marketing website construction The ability has attracted the unanimous attention of everyone. Now, vaneon will analyze foreign trade for you Website construction 9 Tips: Nowadays, Chinese WTO rapidly, a lot of people have joined the ranks of foreign trade, foreign trade, marketing type website construction ability by the consistent attention, the following vaneon analysis of foreign trade website 9 Tips for you:
1. Establish the corporate image, show or improve the competitiveness of the enterprise
Establish a corporate image, display or improve the competitiveness of enterprises
The initial role of the Internet is to display the corporate image, just like the corporate image advertising published by various traditional media. What is different about online promotion is that it is cheap, effective for a long time, fast, and easy to update. Carefully consider where your competitive advantages are, such as whether the enterprise has received any rewards, outstanding advantages of products, advantages of customer service, etc, Take this work seriously, prepare more relevant materials, and understand why visitors will come to your site rather than to your competitor's site. At this time, you should conduct a more detailed analysis of the competitor's site to see what kind of content they have provided, what is the difference between the target audience and us, etc. Through such analysis, Can be more clear about their own strengths and weaknesses, so as to avoid weaknesses. In fact, the analysis of competitor sites should run through the construction process of the entire enterprise site, so as to absorb their advantages and avoid their shortcomings through comprehensive analysis. Therefore, it is no longer enough to only consider the "differences between my brand and competitors". You must also ask yourself: "What are the differences between my website and competitors. Internet's initial level function is to show the enterprise image, just like using a variety of traditional media release of corporate image advertising, promotion of network which is low cost, long effective time, fast speed, convenient update, carefully consider your competitive advantage in where, such as whether the enterprise get any rewards, product advantages, the customer service advantage and so on, treat the work seriously, some related data preparation, and to understand why visitors to your site to rather than your competitors site, at this time, the competitors site should be analysed carefully, have a look they have offered some kind of content, according to the access the object and what different and so on, through this analysis, we can become more aware of their advantages and disadvantages, so as to accomplish. In fact, competition analysis on the construction site should be throughout the whole process of the enterprise site, through comprehensive analysis and learn from their advantages, avoid their weaknesses. Therefore, only consider "my brand and competitor difference" is no longer enough, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you.
2. Improve communication with customers
Enhance the communication with customers
Customers' opinions on the company's products and suggestions can be immediately obtained and quickly responded to, and then fed back to customers through the website. This is the bridge between the company and customers. Prepare some forms that need customers to fill in information on a daily basis, turn them into electronic forms and publish them online, collect a large amount of customer information through a series of promotional activities, build their own potential customer information database, and track them online or offline, which will certainly lead to many new customers. Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers.
3. Strengthen customer service
Strengthen customer service
The importance of customer service has been recognized by many enterprises. The fierce competition in the current market for online promotion has led to the rapid narrowing of product differences. However, the personalization of pre-sales and after-sales services has become increasingly prominent. All major enterprises are trying to strengthen publicity in this regard. The website is a highly interactive and responsive media, which collects consumer information and feedback through the website, It helps to strengthen the quality of customer service, so as to win more customers and create more benefits for enterprises. If your enterprise focuses on services, perhaps you should define an online marketing style for your services according to the characteristics of your enterprise, and strive to create such a style in the construction of your website. Moreover, if you can really protect the interests of customers, you should sort out the information in this regard and show various measures, It will leave a good impression on customers in the virtual space of the Internet. Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on service, perhaps, you should according to the characteristics of their companies for their service define a network marketing style, and in the construction site to create this kind of style, but, if you really can do to protect the interests of customers, to clean up the data, display the various measures, it will give the customer a good impression in the Internet this virtual space.
4. Publish information
Release information
The establishment of enterprise marketing website can push enterprise information and product information online to obtain more trade opportunities and market competitiveness, which is the first step for enterprises to approach e-commerce. You should pay attention to raising materials and future maintenance. This is a way to increase the marketing channels of enterprises. You can use the Internet to provide information about the enterprise to the outside world in the most cost-effective and efficient way to serve customers. Through the Internet, timely provide the latest information of the enterprise, such as new product development, stock price, business situation, etc. You can also use the Internet as a sales assistant tool to provide a variety of real-time enterprise information to front-line sales personnel at any time and anywhere to support sales activities and keep in touch with sales personnel at any time to reduce market errors and avoid market losses. Form the enterprise marketing site, can put the enterprise information and product information to online, in order to obtain more trade opportunities and market competitiveness, which is the first step to electronic commerce enterprise. You should pay attention to raise material and later in the maintenance, this is a way to increase the enterprise marketing channel. You can use the Internet to save money, the most efficient provision of business information to the outside world, to serve the customer. Through the Internet, provide the latest news of the enterprise, such as new product development, the stock price, management etc.. You can also use Internet as a sales tool, whenever and wherever possible in the first line of the sales staff to provide all kinds of real-time enterprise information, to support the sales activities and sales people keep communication, reduce the market failure, to avoid loss of market.
In addition, when collecting enterprise information, you should identify your target visitors, and understand the reasons why others visit your site. That is, you should consider the needs of these target visitors. Only by providing targeted website information content can you better attract visitors. If visitors care more about after-sales service than product prices, the website should focus more on after-sales service. In addition, in the collection of enterprise information to determine your target visitors, to know others visit your site of reason, also is to consider these goals the visitor's needs, only to provide targeted website information content, can better attract visitors. If the visitors about customer service service than the product price, the site should be more emphasis on customer service service content.
5. Improve work and efficiency
Improve work efficiency
The biggest advantage of the Internet is that it can serve you and your customers 24 hours a day. In the process of network promotion, we often encounter various questions raised by customers, many of which are repetitive. Therefore, you can summarize the questions that customers most often care about on the website and give answers, which is often called FAQ, You don't have to worry about replying to these questions repeatedly, so that you can work more efficiently. The advantage of the Internet is the biggest 24 hours for you and your customer service one day, network promotion we work in the work process, often encounter various problems, proposed by the customer and among them, there are many repeat customers, therefore, you will most often concerned about summary on the web, and give the answer, is what we often say that the FAQ, rather than having to repeat to answer these questions and distress, so as to make your work more efficient.
6. Stimulating demand
Stimulate demand
What is "stimulating demand"? To put it simply, in the face of today's society, which is extremely rich in social wealth, there is a huge potential demand, but customers often do not realize what their needs are. Instead, in the process of browsing various commodity information, potential demand is stimulated in some form and then forms consumption. A major topic of modern advertising and marketing is how to stimulate and release this potential demand. In terms of website marketing, we can also take advantage of the network. The key is to make more efforts in the materials of relevant information resources, give visitors a space to improve relevant knowledge in all aspects, and reasonably combine product information with other information, so as to skillfully stimulate the potential needs of visitors. What is the "demand"? Simple to say today's society is facing the social wealth, there is a huge potential demand, but customers are often unaware of what is your own needs, but in the process of various commodity information, the potential demand is excited in some form, then the formation of consumption. A major topic in the modern advertising and marketing is how to stimulate, release the potential demand. In web marketing, we can use the advantage of network, which is the key in the aspects of resource related information more efforts, to visit a enhance the knowledge space, and reasonably the product information is combined with other information, the potential demand and thus subtly stimulate visitors.
7. Demonstrate product or technical advantages
Display products or technical advantage
In the current competitive market, unless a large company has the advantage of technology monopoly or product production, it may be difficult for ordinary small and medium-sized companies to tap this advantage. Never mind, the biggest feature of the Internet is its openness and cross regional, which determines the sharing of Internet information, This feature makes it possible for small and medium-sized enterprises to compete with large enterprises: through the sharing of information resources on the Internet, small and medium-sized enterprises can obtain market information that is crucial to modern enterprises but cannot be collected in conventional ways; Cross regional marketing enables enterprises to break through the geographical restrictions of the traditional market, the development direction and market scale of enterprises. Therefore, "the Internet enables small and medium-sized enterprises to compete with large enterprises on the same line". In the current competitive market, unless a Large Firm has advantage in production technology monopoly or products, in general, small companies may be difficult to tap this advantage, it does not matter, the characteristics of the Internet is the biggest her openness and cross regional, open decides the sharing of Internet information, the characteristics of to win the possibility to contend with the big business for small and medium enterprises: through the sharing of information resources of the Internet, small and medium-sized enterprises can be obtained for the modern enterprise critical and conventionally unable to collect market information; trans regional enterprise marketing broke the geographical restrictions of the traditional market, the development direction and the size of the market, enterprises therefore, "Internet the small and medium-sized enterprises to large enterprises in the same starting line competition".
8. Serve buyers
Services for buyers
"Give before you take" is a very practical method of online marketing. In the face of countless corporate websites, if you do not provide any benefits for consumers, consumers will not think of you. This is why I begin to emphasize "what benefits will be brought to customers" in this article, prepare all materials that are beneficial to consumers, plan all kinds of activities that are beneficial to consumers, promote through the website, and cooperate with offline operations. For example, after the website is released, you can cooperate with offline sales promotion activities. In short, remember, Provide more benefits for your customers or consumers. "First pay, and then claim", this is a very practical method of network marketing, in the face of too many to count enterprise website, if you do not provide any benefits to consumers, consumers are not thinking of you. This is why I at the beginning of this emphasis on "what are the benefits for customers", prepare all in favor of consumer data, planning various consumer friendly activities, publicity through the website, at the same time with the network operation, such as: can be published on the website with the promotional activities, net anyway, remember, provide the benefits for your customers or consumers.
9. Promote new products
Promoting new products
Internet is an important tool to communicate with customers, and also an important channel to promote new products. New products to be promoted can be introduced from all aspects through the Internet. Test the market reaction of new products and get immediate feedback. In business activities, a photo can be more than a thousand words, and customers can be served by providing multimedia information such as corporate photos, audio and picture files. Internet is an important tool of communication with customers, and it's an important way to promote the new product. Through the Internet can introduce new products to be sold in all respects. Test new products market reaction, and get immediate feedback. In business activity, a photograph can be better than thousands and thousands of words, can provide enterprises photos, sound and images and other multimedia information to customer service.
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